The study examines how family businesses in the jewelry retail sector in Spain utilized innovation to navigate the economic challenges posed by the COVID-19 crisis. It explores the strategies employed by five case study companies and their financial outcomes during and after the pandemic. The research finds that innovation played a key role in sustaining and increasing business revenue during the crisis. The study contributes to understanding the importance of innovation in family businesses during economic downturns and provides insights for policy implications.

Ubay T. Alemán, creative director and CEO of Rofe, has spearheaded a project involving 15 local artists from Lanzarote, aiming to showcase and provide a platform for diverse disciplines and emerging talent on the island. Curated by Darío Machín, the project is an audiovisual initiative that will culminate in the publication of a limited edition art book titled Made from Rofe. The project, which is entirely self-financed, features works by artists such as José Caraballo and Gonzalo Naranjo, centered around the theme of 'rofe' or volcanic sand. Local coordinator Yurena Martín, along with audiovisual professionals Daniel Cabecera and Daniel Martínez, have supported the artists, who have also collaborated with local brands like Ángel Cabrera and Siliza. The initiative emphasizes sustainable practices, local talent, and aims to counteract the talent drain from the island.

Cirque du Soleil is offering a 60-minute special featuring the most magical moments of Zed, a show exclusively created for Japan and previously unseen in Europe, through its digital platform CirqueConnect. The special will be available for free starting April 17 at 20:00 Montreal time, and 2:00 in the morning in Spain. Zed, which is inspired by the Tarot and its Major Arcana, was performed in a custom-built theater at the Disney Resort in Tokyo from 2008 until December 31, 2011. The platform also provides additional online content including artist training, makeup techniques, soundtracks, and children's programming.

Cirque du Soleil is offering a free 60-minute special of their iconic show Alegría to entertain audiences during the confinement period. The performance, created in 1994 and enjoyed by 14 million viewers, will be available on the CirqueConnect web platform. The special also includes acts from KÀ and Kooza, other popular productions by Cirque du Soleil.

We Are Knitters, founded in 2011 by Pepita Marín and Alberto Bravo, has popularized knitting as a modern and trendy activity. The online firm offers knitting kits for all skill levels, which include yarn, needles, and patterns, without the need for prior sewing knowledge. The brand has gained popularity internationally and is part of the do-it-yourself trend, with celebrity endorsements from Hollywood. The products cater to a variety of styles, including options for women, men, children, babies, and home decor.

Rocío Muñoz, after traveling the world, returned to Spain to revive nostalgic brands through Real Fábrica Española, founded in 2012. The store, located in Madrid's Las Letras neighborhood, offers a variety of traditional Spanish products, including footwear, kitchenware, blankets, perfumery items, and children's toys. Notable products include Victoria shoes, mohair blankets from Ezcaray, and artisanal ceramics. The store's physical presence complements its online business, showcasing Spain's rich manufacturing heritage.

Madrid hosts a variety of unique flower and plant shops, each with its own specialty. Greenworks Estocolmo offers vertical gardens and furniture with live plants. Gingko Biloba, opened by Vera Burmester in Chamberí, is known for its unique floral creations. Cacto-Cacto specializes in cacti and provides over 600 varieties along with care accessories. Orquídea Drácula, created by Felipe Carvallo, resembles a laboratory and focuses on the Dracula orchid. These shops also offer workshops and services like event decoration and plant rental for productions.

Sock´m, a new brand from Gran Canaria, founded by advertisers Daniel Mayor and Raúl Espada, aims to innovate in the sock industry with high-quality woven designs. The brand identifies a market niche in hosiery, a sector experiencing significant growth. Sock´m differentiates itself from competitors like HappySocks and Sockaholic by not printing but weaving patterns into their socks. Targeting a socioeconomically higher demographic, Sock´m plans to produce in OEKO-TEX certified factories in Portugal, distribute from Madrid, and manage creative and marketing efforts from Gran Canaria. The founders' experience with European brand campaigns, such as Gin Mare, fuels their optimism for Sock´m's potential to bring character and attitude to the sock market.