Daniel and Gyang Dung-Gwom, two brothers from Jos, Nigeria, are building an African luxury shoe brand, Jmofs, with a vision to compete against Chinese and European market dominance. With backgrounds in cobbling and shoe design, they started their shoe-making journey as children and have since established Jmofs Academy to train the next generation of African shoemakers. Their brand, which stands for 'Just men on fire', reflects their passion for creating footwear and building an African luxury brand with global appeal. They offer both online and in-person training, with the goal of training about 2,000 young people. Jmofs competes with local brands like Abba Shoes and has gained attention on social media, expanding its market beyond Nigeria. The article also highlights other successful African shoe brands, such as Bathu Shoes in South Africa and Sole Rebels in Ethiopia, as part of a growing trend of local producers tapping into the African and global markets.