Stories

Should we be afraid of data?

Madrid, Spain Social June 28 @ 8:25pm

With the introduction recent GDPR guidelines, which tighten laws surrounding the use of personal information, the somewhat shady world of data has been put under the spotlight. General opinion ranges from ignorance and apathy to slight unease to it being almost conspiracy-level force that uses statistics and pinpoint marketing to mitigate the tide of freewill.
How much does the use of data actually affect us? Do the positives outweigh the potential negatives? Is our unease just the next manifestation of our natural resistance to change or something more justified? Whatever your opinion, data is here to stay and we need to be aware of its effects in order to understand our relationship with it.
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