Colorful ‘Jingle Trucks’ Rule the Road in Pakistan

Lahore, Pakistan Social, Cultural January 6 @ 12:03am

you’ve spent any time in South Asia, specifically Pakistan, Afganistan, and India, you’ve surely seen colorful, ornate trucks rumbling down roads and highways. In these countries, especially Pakistan, truck art is more than just cultural expression, it’s also a deeply rooted tradition that can cause a business boom for drivers. So what is the history behind these movings pieces of art? And what is the true meaning of the bold and beautiful designs that engulf these vehicles?

In Pakistan, truck art has origins dating back to the 1920s, when Bedford trucks imported from England invaded the country’s streets. They were fitted with large wooden prows on top of the truck bed. Known as a taj, or crown, the ornate prow was also accompanied by decorative bumpers and wood paneling along the cabin. In the late 1940s, when trucks began long-haul journeys to deliver goods, each company designed a logo so that illiterate people would understand who owned the truck.
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