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About Amira
Having started gathering experience at fashion magazines from the age of fifteen, Amira has always had both a passion for writing and the publishing industry. Internships at GQ Style and River Island, both styling, writing and discussing strategies fuelled this interest. The last year was spent working at WIRED and GQ magazines, part of The Conde Nast Publications, as her experience was branched out. Editing the retail page of WIRED UK and also writing online, her love for writing and both her writing about design, innovation etc., as well as her skill set, developed. This, combined with working on WIRED and GQ events, led to a strong network of PR and brand contacts, which she maintains today. In addition to this role, she was also Advertising Assistant for both WIRED and GQ, becoming very familiar with editorial credits for brands and how the editorial and commercial teams of a magazine liaised with one another.

Since leaving WIRED and GQ in April 2018, Amira has embarked upon a freelance venture, writing for publications such as Stylist magazine, Refinery29 and Fashion Beans. She also writes for HERO, Oracle of Time and Discovery. Amira is always looking to expand her repertoire and believes she has both the skills and passion to add to your team, should you need a freelance journalist. Focusing on writing about fashion and lifestyle, Amira is qualified and experienced in writing about fashion, beauty, technology, food, drink, travel, amongst other topics. She is also confident in interviewing high-profile individuals, having spoken with Vivienne Westwood, Poppy Jamie and the co-founders of Revolve.
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Feature Stories Content Writing Corporate Content
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Portfolio

Five Guys just unveiled a new milkshake but fans brand it ‘gross misconduct’

20 Oct 2024  |  Metro
Five Guys has introduced a new limited-edition Popcorn Shake in the UK, combining popcorn syrup and crunchy popcorn pieces in their signature creamy shake. While some fans are excited about the new flavor, others have expressed disappointment, calling it 'gross misconduct.' The shake is available early for Five Guys email subscribers, and the launch follows McDonald's recent introduction of the Grimace Shake. The Popcorn Shake adds to the extensive mix-in options at Five Guys, allowing for creative combinations. The launch aims to capture the UK's interest in quirky milkshake flavors.

My girlfriend uses ChatGPT every time we have an argument

19 Oct 2024  |  Metro
A man shares his experience on Reddit about his girlfriend using ChatGPT during arguments, which he feels gives her an unfair advantage. The article explores the implications of using AI in personal relationships, with some commenters finding it clever while others see it as a red flag. Relationship expert Annabelle Knight advises on effective communication without third-party tools, emphasizing the importance of expressing emotions healthily and finding compromises. The article highlights the potential bias in AI responses based on how prompts are framed, suggesting that AI should not replace genuine human conversations.

I was sent to jail and gave birth behind bars

14 Oct 2024  |  Metro
Amanda Tarver, who served time in prison and gave birth behind bars, is working to break the cycle of incarceration through her charity, 300 Letters. The charity, inspired by the letters exchanged with her husband Legend during their sentences, provides support to families affected by incarceration. Despite challenges, including fundraising, the charity has helped over 400 families, offering therapy, childcare assistance, and support groups. Amanda and Legend aim to prevent children from following in their parents' footsteps by strengthening family structures and providing necessary resources.

This 41p supermarket brand baked beans just beat Heinz as the UK’s best

27 Sep 2024  |  Metro
Aldi's Bramwells Baked Beans have been rated the best in a blind taste test conducted by Which?, surpassing well-known brands like Heinz and Branston. The test involved 66 baked bean enthusiasts who evaluated 10 different varieties based on taste, texture, aroma, and appearance. Aldi's beans scored 76%, earning a Best Buy and Great Value endorsement, while Branston came in second with 75%. Heinz Beanz, a classic favorite, ranked fifth with a score of 72%. The study highlights that consumers can save money and enjoy better taste by opting for supermarket own-label products.

Woman flies to Sweden for 12 hours to try Swedish meatballs — for just £44

26 Sep 2024  |  Metro
Adelina Popa, a self-proclaimed 'extreme day-tripper', embarked on a 12-hour journey to Malmö, Sweden, to experience authentic Swedish meatballs, spending only £44. Her spontaneous travel style involves quick visits to European cities, allowing her to explore various destinations without significant time or financial commitments. During her brief stay, she enjoyed local delicacies, visited parks, and relaxed on the beach, highlighting the appeal of short, budget-friendly trips.

This is how many steps people actually walk a day — and it's way less than you think

25 Sep 2024  |  Metro
A recent study by PureGym reveals that the average global step count is significantly lower than the widely recommended 10,000 steps per day, with Brits averaging 5,951 steps and the global average at 5,833. The study highlights that no country meets the 10,000-step benchmark, with Denmark leading at 6,633 steps. Experts Claire Phippen and Leah Bygraves-Paul from PureGym emphasize that while step counts are a useful fitness metric, they are not the sole indicator of health, and individuals should focus on consistent physical activity that suits their lifestyle. The 10,000-step goal originated from a marketing campaign for a pedometer, not medical advice.

Doctors say this spicy technique really can ease your menopause symptoms

24 Sep 2024  |  Metro
Menopause symptoms such as low mood, brain fog, and hot flushes affect many women, yet less than 15% receive effective treatment. While traditional methods like HRT and CBT are common, a recent survey highlights masturbation as an effective yet under-discussed method for symptom relief. Sexual health nurse Sarah Mulindwa explains that endorphin release during orgasm can improve sleep, reduce stress, and enhance libido, while also strengthening pelvic floor muscles. Despite its benefits, cultural stigmas and healthcare provider discomfort contribute to the lack of open discussion about masturbation as a treatment option.

Best Microwave Deals To Shop In August 2024, From Samsung To Sharp

01 Aug 2024  |  www.everand.com
Microwaves are highlighted as an efficient and cost-effective kitchen appliance, potentially saving households significant amounts on energy bills compared to electric ovens. The article lists the best microwave deals available in August 2024, featuring brands like Samsung and Sharp.

Best household essentials deals in the Amazon Prime Day 2024

17 Jul 2024  |  The Independent
Amazon Prime Day 2024 offers significant discounts on a wide range of household essentials, including cleaning products, personal care items, and pet supplies. Notable deals include Finish Dishwasher Cleaner, Febreze Bathroom Air Fresheners, Cheeky Panda Bamboo Anti-Bacterial Wipes, and Faith In Nature Shampoo and Conditioner. The event also features discounts on eco-friendly products from brands like Ecover and Method. Prime membership is required to access these deals, which also come with additional benefits such as free next-day delivery and access to Prime Video and Amazon Music.

Best household essentials deals to shop ahead of Amazon Prime Day

06 Jun 2024  |  The Independent
Amazon Prime Day is anticipated to offer significant discounts on household essentials, including dishwasher tablets, sponges, toothpaste, and handwash. The article highlights the benefits of Amazon Prime membership and provides details on early deals available for purchase. Brands like Finish, Scrub Daddy, Oral-B, and Molton Brown are featured, with positive sentiments expressed towards their products.
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