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I have worked as a senior editor on, and contributor to, several specialist B2B publications focusing on global energy dynamics as well as geopolitics for more than a decade. I received my BA (Hons) in Journalism from Edinburgh Napier University in 2006 and, shortly thereafter, entered the professional space. I have accrued extensive experience in researching and analysing business trends, conducting interviews across the corporate, government and academic worlds as well as writing, editing and publishing content to tight deadlines. My current focus is on geopolitical, corporate and risk analysis within the Asia-Pacific energy industry. My experience also extends to: producing insightful, industry-facing reports on the up-, mid- and downstream markets on a bespoke basis; developing multiyear forecasts on APAC upstream trends; managing writers, as well as copious other editorial responsibilities. I am at ease switching between British, Australian and American English as the need arises. I am skilled in the following software: Adobe InDesign & Acrobat, Microsoft Word & Excel, WordPress and GIMP 2.0.
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Portfolio
India brings a close to Cairn chapter
India is nearing the resolution of its prolonged tax dispute with UK-based Cairn Energy, a crucial move to enhance investor confidence. Despite various reforms aimed at attracting foreign and private investment in the upstream sector, concerns over bureaucracy and controversial taxation policies have persisted. The introduction of policies like the Hydrocarbon Exploration Licensing Policy (HELP) and the Open Acreage Licensing Policy are part of these efforts.
Australia banks on Beetaloo for gas-led recovery
The Australian government is promoting the Beetaloo sub-basin as part of its gas-led recovery agenda, announcing A$50 million in new exploration grants to cover 25% of eligible exploration costs in the Northern Territory shale play. The grants are capped at A$7.5 million per well, with a limit of three wells per exploration venture, and will be available until 30 June 2022. The Beetaloo is the first of five basins the government aims to support to unlock significant resource potential, often compared to the US Marcellus shale.
Australian developers scale up investments
Australia's largest upstream companies—Woodside, Santos, Oil Search, and Beach Energy—are increasing investments due to high oil and gas prices, with a predicted rise in annual spending from $2.9 billion to $6 billion by 2026. The growth is accompanied by industry consolidation, with Woodside and Santos nearing mergers with BHP's petroleum division and Oil Search, respectively.
Japan may be overreaching on 2030 gas targets
Philippines rattled by gas supply volatility
Gas supply disruptions from the Malampaya field have led to increased power prices on the Philippine island of Luzon. Shell Philippines Exploration, the field operator, restricted supplies between March 31 and June 14 due to falling reservoir pressure. This has caused concern among energy planners as the Malampaya field's gas is crucial for powering thermal power plants on Luzon, which contribute to around 30% of the island's power needs.
Australia’s net zero pledge reaffirms support for gas
The Australian government has committed to achieving carbon neutrality by 2050, aligning with international expectations ahead of the UN Climate Change Conference (COP26) in Glasgow. Despite this commitment, the government continues to support the country's resources sector, particularly the natural gas industry, as part of its 'gas-fired recovery' strategy. This approach has been a point of contention, reflecting Canberra's balancing act between environmental goals and economic interests.
Thai gas demand’s medium-term resilience
Thailand's updated energy policy, as outlined in the National Energy Plan (NEP) 2022, aims to reduce the country's reliance on fossil fuels and achieve carbon neutrality by 2065-2070. The government plans to ensure that at least half of all new power generation comes from renewable sources, a significant shift given the current heavy dependence on natural gas for power.
Singapore, Indonesia take first step towards CCS partnership
Singapore and Indonesia have agreed to develop a carbon capture and storage partnership as part of their efforts to decarbonise their economies. The announcement was made on February 15.
Japan fleshes out CCS rules and regulations
The Japanese government has established environmental rules for its emerging carbon capture and storage (CCS) industry, aiming to achieve net carbon neutrality.
Humix Review for 2024
State of Digital Publishing reviewed the Humix Network, focusing on its performance metrics for video content. The review highlights the platform's ability to significantly extend video reach, even for smaller publishers, and its potential for immediate monetization without traffic requirements. However, the review also notes lower RPMs compared to YouTube and some technical bugs. Despite these issues, the platform is seen as a valuable supplement to YouTube, offering a new way for publishers to promote and monetize their video content.
Headless CMS Explained: A Quick Guide for Publishers
Headless content management systems (CMS) offer digital publishers the flexibility to deliver content across multiple channels by decoupling content creation from presentation. This approach enhances operational efficiency and future-proofs digital strategies but comes with complexities, particularly for non-technical users. Key features include a content management interface, API-driven content delivery, and the absence of a presentation layer. The choice of a headless CMS should consider factors like security, editing capabilities, and support. While beneficial for multi-platform content delivery, headless CMS may not be necessary for single-channel publishers or those with limited budgets.
Editor’s Note: The Verge Takes Aim at SEO but Misses the Mark
The article critiques The Verge's recent piece on the SEO industry, suggesting it contains outdated observations and lacks coherence. The author defends SEO professionals and highlights the complexity of Google's search engine, arguing that finding specific information online has always required skill. The piece also touches on the necessity for publishers to find new channels for discovery beyond SEO and questions the growing pessimism about the state of Google Search.
Instability Makes a Case for Revenue Diversity
Monetization diversity remains a sound strategy for publishers amid global economic instability and evolving regulations. The Israel-Hamas conflict and potential global energy price hikes could lead to a recession. Major tech companies like Netflix, Disney+, Amazon, Meta, and TikTok are exploring new monetization methods, including ad-supported tiers and subscription options. The shift in social media and streaming platforms' strategies highlights the importance of revenue diversification for publishers.
PubLive Q&A: Publishers’ CMSs Are Key to Unlocking Growth Potential
Manavdeep Singh, founder of PubLive, discusses the critical role of a modern CMS in addressing the challenges faced by digital publishers. He emphasizes the importance of a robust backend infrastructure for SEO and user experience, highlighting PubLive's success in improving Core Web Vitals scores and traffic for its clients. Singh also explores the potential of AI tools in enhancing content production, distribution, and repurposing, while stressing that AI should complement rather than replace human creativity. Additionally, he outlines various strategies for digital publishers to increase audience engagement and diversify revenue streams, including programmatic advertising and content repurposing.
Engagement: Keeping It Short and Simple
Publishers face challenges in engaging future audiences due to information abundance and falling attention spans. A study on engaged journalism showed mixed results, with increased new subscriptions but no impact on renewals or engagement. The shift in audience consumption patterns suggests that brevity may be key to capturing attention. Axios exemplifies this with its smart brevity concept, emphasizing the need for publishers to adapt to fast-changing audience habits.
Editor’s Note: Publishers Need a New Channel for Discovery
Publishers are increasingly challenged by the dominance of Meta and Google, which control significant channels for audience discovery and distribution. Despite Meta's claim that news is not a significant part of its business, new data indicates a decline in publishing traffic from social media. The US government's antitrust lawsuit against Google's search market dominance and the potential outcomes of Google losing its default search engine contracts are discussed. The article suggests that publishers should collaborate to create a publisher-led news hub app as a new channel for discovery, citing the digital revolution's feasibility for such an endeavor and the need for publishers to overcome historic rivalries to ensure a sustainable future for the industry.
Monetization in the Age of AI
Publishers are grappling with the implications of generative AI tools like Google's Bard and Microsoft's Bing chatbot, which can produce large volumes of content quickly but raise concerns about attribution, copyright, and zero-click searches. INMA's Peter Bale highlights the dual issues of content aggregation without proper citation and the impact on traffic-driven revenue models. Mahendra Choudhary from State of Digital Publishing suggests that publishers may start blocking AI bots or charging them to crawl their sites to protect their content. The article discusses potential regulatory responses and the ongoing challenges publishers face in the evolving digital landscape.
How Will SGE Affect the 10 Blue Links?
The article explores the potential impact of Google's Search Generative Experience (SGE) on the traditional 10 blue links in search engine results pages (SERPs). It discusses the balance Google must strike between AI-generated content and organic links, emphasizing the importance of unique, high-quality content. Concerns are raised about the long-term effects of SGE on organic traffic, with publishers potentially needing to invest more in social media and newsletter platforms to compensate for traffic losses. The article also highlights mixed reactions to Google's recent Helpful Content Update and the broader implications for digital publishing.
21 Most Popular News Sites With Paywalls
The article discusses the adoption of paywalls by news outlets as a strategy to maintain quality reporting and convert casual browsers into paying subscribers. It examines 21 popular news websites that use paywalls, highlighting their subscriber counts, year-on-year changes, and paywall types. The New York Times, The Wall Street Journal, and The Athletic are among the sites mentioned, with The New York Times having 10 million subscribers as of August 2023. The article also notes the different approaches to paywall implementation and the success of these strategies in generating revenue for publishers.
Editor’s Note: Independents Can Capitalize on Mainstream Media’s Misfortune
The Digital Publishers Alliance released a report indicating that independent publishers are generally perceived as more trustworthy than mainstream media, with 76% of survey respondents from 20 member outlets expressing trust in independents. The survey highlights opportunities for smaller media entities to capitalize on the distrust audiences have for larger news outlets by focusing on passion niches, unique voices, and alternative narratives.
Paywall SEO Strategy: A Guide for Publishers
Audience monetization is crucial for digital publishers, with paywalls emerging as a viable strategy alongside ad revenue. The pandemic highlighted the risks of relying on a single revenue stream, prompting many US and EU news providers to adopt paywalls. Publishers can choose from freemium, metered, dynamic, and hard paywalls, each with unique benefits. Implementing a paywall requires careful consideration of SEO impacts, with Google and Microsoft offering guidelines to ensure visibility. Effective strategies include using structured data, managing user experience, and optimizing conversion rates. The Athletic's shift to a flexible paywall post-acquisition by The New York Times exemplifies the need for ongoing testing and adaptation. Balancing paywall implementation with SEO and user expectations is key to sustainable growth in subscriptions and ad revenue.
8 Best Email Newsletter Platforms for Publishers in 2024
Email newsletter platforms are essential tools for digital publishers to engage with audiences due to declining attention spans. They offer personalized communication, streamline audience data management, and provide analytics to optimize campaigns. Publishers can benefit from longer engagement lifecycles, enhanced analytics, and a variety of templates to reduce design time. When choosing a platform, publishers should consider their goals, budget, integration options, and customization features.
10 Website Performance Metrics Publishers Should Track
Engagement and discoverability are crucial for digital publishers to monetize content effectively. Tracking website performance metrics such as site speed, conversion rate, sessions by traffic source, new vs. returning users, average time on page, scroll depth, pages per session, click-through rate, bounce rate, and user feedback can provide valuable insights into user experience and content consumption. These metrics help publishers optimize their sites, improve audience engagement, and enhance monetization strategies. Tools like Google Analytics 4, Google Pagespeed Insights, and Google Tag Manager are recommended for tracking and analyzing these metrics.
Bound By Emojis: Accepting A Contract In The Digital Age
The Saskatchewan Court of King's Bench ruled that a 'thumbs up' emoji can meet the requirements for an electronic signature and form a valid contract, as demonstrated in South West Terminal Ltd. v Achter Land. This decision aligns with the Electronic Information and Documents Act, 2000, and reflects the court's acceptance of evolving digital communication methods. The British Columbia Supreme Court similarly recognized email signatures as electronic signatures under the Electronic Transactions Act. These cases highlight the legal recognition of non-traditional forms of agreement in the digital age and suggest that Canadian courts are adapting to technological changes.
5 Best Content Analytics Software for Publishers in 2024
The article discusses the importance of content analytics software for publishers in optimizing their content strategy. It explains what content analytics software is, how it works, and why it is beneficial for publishers. The article highlights the capabilities of such software, including natural language queries, trend analysis, and predictive analytics, which help publishers understand reader behavior and engagement trends. It also emphasizes the benefits of using content analytics software, such as increasing reader engagement, improving SERP ranking, conducting competitor analysis, and measuring content performance.
7 Best Adblock Recovery Software for Publishers in 2024
The article discusses the ongoing battle between digital publishers and ad blockers, highlighting the importance of adblock recovery software for publishers to regain lost ad revenue. It provides an overview of the best adblock recovery software for 2024, detailing their benefits and drawbacks. Key considerations for choosing the right software include its effectiveness in intercepting ad blockers, the types of adblock recovery strategies it enables, and its pricing models. The article also examines the effectiveness of adblock detection technology and suggests that publishers should adopt a customer-centric approach to adblock recovery for better results.
What Is Evergreen Content?
Evergreen content is defined as media that drives traffic without regular updates, remaining valuable and relevant for a long time. It's crucial for long-term content strategy, driving traffic, building an audience, and establishing topical authority. The article provides seven tips for creating evergreen content, including focusing on evergreen formats, going in-depth, using SEO best practices, updating content, and considering the audience. It also discusses monetization strategies such as ad revenue, affiliate marketing, sponsored content, promoting digital products, and offering consulting or coaching. Identifying evergreen topics involves keyword research and understanding audience needs. The article emphasizes the importance of evergreen content in content marketing strategy for sustainable revenue and reduced content creation.
AI: Let’s Take a Breath
The article addresses the concerns raised by Google's recent AI developments, particularly Bard, during the Google I/O 2023 keynote. It argues that while Bard's ability to answer broad queries by reading live articles has caused alarm among digital publishers, the AI's current limitations mean it cannot replace high-quality, personal content. The author suggests that publishers should focus on creating unique, high-quality content that AI cannot replicate to meet audience needs.
Superdesk Review for 2024
Superdesk, an open-source, headless CMS designed by Sourcefabric, aims to streamline editorial workflows for media organizations. It offers a variety of pricing options and is suitable for both small and large enterprises. The platform includes features such as customizable dashboards, a robust text editor, and the ability to preview content before publishing. While it has a comprehensive set of tools for journalists and editors, the review suggests that there is room for improvement in the visual design and user interface. Despite minor issues, Superdesk is praised for its ability to provide a holistic overview of the editorial workflow and its efficiency in managing content across multiple articles.
NicheIQ Review for 2024
NicheIQ, a tool by Ezoic, offers a comprehensive suite of SEO tools specifically designed for content sites, leveraging AI and ML to provide data-driven insights. It includes features like topic suggestion, tag testing, site health checks, and page boosting. While it stands out with unique metrics and a publisher-centric approach, it has some limitations such as slow initial setup, occasional irrelevant topic suggestions, and features that require high traffic volumes. The review highlights both the strengths and areas for improvement, emphasizing its potential to help publishers optimize their content strategies.
What Is Humix and How Does It Work?
Humix, created by adtech platform Ezoic, is a peer-to-peer video network designed to help digital publishers generate ad revenue from video content. It allows publishers to display videos on their own site, display their own videos, or share their videos across the Humix Network. The platform offers various features such as customizable video players, analytics, and monetization options. The article details the setup process, user experience, and initial impressions of Humix, noting opportunities for streamlining and some technical issues encountered during setup.
More Publishers Need Games in their Subscription Strategies
The success of the Super Mario Bros. film underscores the strategic potential of gaming for publishers. Despite gaming's massive revenue, many publishers have yet to fully capitalize on this segment. The New York Times is a notable exception, successfully integrating games like Wordle into its subscription bundles, significantly boosting user engagement and subscriptions. Other publications like Dagens Næringsliv, Dagens industri, and The Telegraph are also exploring gamification to attract new audiences. The article argues for more publishers to diversify their subscription packages by incorporating games.
10 Best Video Monetization Platforms in 2024
Video monetization platforms have become essential for publishers to optimize revenue and viewer engagement. The article discusses the importance of selecting the right platform, considering factors such as cost, payment models, video player quality, and supported monetization models. It outlines the three common monetization models: ad-based (AVOD), subscription-based (SVOD), and transactional (TVOD), each with its own advantages. The article also mentions Patreon as an SVOD-based platform beneficial for individual content creators. Finally, it emphasizes that while it's challenging to determine the best platform, each offers unique features and should be evaluated based on the publisher's goals.
Publisher Strategies for TikTok
The article discusses strategies for publishers on TikTok, highlighting the platform's growing importance among news publishers due to its significant reach among younger audiences. The author, preparing for an SODP Office Hours event, will be joined by Corinne Podger, a mobile journalism expert. The piece explores TikTok's unique content recommendation algorithm and its suitability for bite-sized news and explainers. The event will be live-streamed and available on demand for members.
The role of emotion in eating behavior and decisions
Emotions significantly influence eating behavior and decisions, with negative emotions sometimes leading to decreased food consumption and other times to emotional eating, particularly in individuals with a tendency towards such behavior. The article explores the complex interplay between different types of emotions, eating styles, weight status, and food types, highlighting the variability across individuals. It discusses how negative emotions can increase the consumption of less healthy, energy-dense foods and decrease the intake of healthier options. The research also examines the role of individual differences, including the impact of discrete emotions and emotional processing capabilities, on eating behavior. The findings suggest that emotional eating is associated with unhealthier food choices and that it reflects less adaptive coping strategies. The article also delves into the neural mechanisms underlying food-evoked emotions, reward values, and eating decisions, suggesting that developing more adaptive emotion regulation and coping strategies could lead to healthier eating decisions.
Editor’s Note: The State of the Subscription Economy
Despite considering canceling Netflix due to a perceived lack of value, the author acknowledges the platform's extensive catalog. The subscription economy, which thrived during the COVID era, appears to remain robust post-pandemic. A report by FIPP and Piano shows a 3.64% growth in digital-only subscribers among 140 publishing titles. Substack and Argentine daily Clarín saw significant subscriber increases. INMA projects continued growth in digital subscriptions and revenue, despite a rise in cancellations. A report by FT Strategies and Minna Technologies reveals heightened consumer awareness of subscription costs, with many interested in centralized subscription management. A C+R Research survey indicates that consumers often underestimate their subscription spending. Economic factors and doubts about the effectiveness of interest rate hikes to combat inflation suggest a need for frugality, emphasizing the importance for publishers to offer strong value in their subscriptions.
A Sneak Preview of TV Advertising’s Future
The TV advertising industry is expanding with more premium video inventory as subscription streaming services adopt hybrid models and ad-supported channels grow. Bloomberg launched Bloomberg Originals, and 70% of UK marketers plan to increase spending on Advanced TV channels. Viewers prioritize quality content over the medium, prompting media owners to expand offerings. Advanced TV campaigns offer contextual and geotargeting, enhancing ad relevance. Cross-channel measurement is crucial for managing audience diversification, with buyers seeking frequency management and deduplication across channels. Privacy regulations are pushing advertisers towards cookieless environments like Advanced TV. The industry is focusing on respecting data privacy, improving measurement, and maintaining viewer trust in 2023.
Editor's Note: The Future of News Media
The article reflects on the evolving landscape of news media, highlighting the challenges faced by the industry, including the tug of war between advertising and editorial teams, the need to appeal to audience concerns, and the impact of digital content. It discusses the decline in public trust in news media, citing a Gallup and Knight Foundation survey showing only 26% of Americans have a favorable opinion of the news media. The author suggests that news outlets should acknowledge issues of bias and agenda and encourage audiences to consume multiple news sources to rebuild trust.
13 Best Editorial Calendar Software for 2024
Editorial calendar software is essential for digital publishers to manage their editorial workflows efficiently. These tools help plan content output, assign tasks, and maintain consistency across various channels. The article lists the 13 best editorial calendar software for 2024, emphasizing their adaptability and importance in the digital publishing landscape. Popular tools like Airtable and Asana are highlighted for their widespread use among Fortune 100 companies. The article also mentions free resources and trials available for publishers to explore these tools.
Too Great a Focus on Podcasting Metrics Is Backfiring
The article discusses the negative consequences of an overemphasis on metrics in podcasting, which prioritizes quantity over quality and can lead to dishonest practices that harm advertisers' return on investment and weaken trust in podcasting. It argues that trust is foundational to good marketing and that networks should not resort to bad practices to fulfill impression levels. The piece advocates for a focus on quality content and meaningful connections, which can lead to more effective marketing and support the growth of independent voices and diversity in storytelling.
Generative AI – A Doomsday Device or a Dangerous Gimmick?
The article discusses the impact of generative AI, particularly ChatGPT, on content creation and job displacement, highlighting its limitations such as regurgitation without analysis. It questions the editorial workflows of publications using AI, using Men's Journal as an example, and emphasizes the need for understanding AI prompts, which is an emergent field. The author draws parallels between emergent gameplay in video games and the current state of generative AI, suggesting that much experimentation is needed to harness the full potential of tools like ChatGPT.
PlagiaShield Review for 2024
PlagiaShield is a browser-based plagiarism checking tool designed to help brands, agencies, and publishers detect and address instances of content theft, thereby protecting their search engine rankings. It offers detailed infringement reports, continuous monitoring, and DMCA takedown automation. The review highlights its multi-domain monitoring, detailed plagiarism breakdowns, and minimalist interface, while suggesting improvements in user experience and documentation. PlagiaShield's free version includes limited scans, with more extensive features available in paid tiers. The review concludes that despite some user experience issues, PlagiaShield is an impressive tool for combating online plagiarism.
Grabbing Audience’s Attention in the Age of TikTok
Audiences, especially younger generations, are increasingly turning to social media platforms like TikTok for news and entertainment. TikTok's meritocratic algorithm gives every video an equal chance of going viral, favoring interesting content over established influencers. This shift necessitates that publishers focus on creating engaging, evergreen content with strong hooks to capture audience attention. The article highlights the importance of adapting content strategies to fit the platform's unique format and user behavior.
Editor’s Note: The Signal-to-Noise Ratio on Social Media
The author expresses a dislike for Twitter, citing its poor signal-to-noise ratio, and remains skeptical about the platform's future under Elon Musk's ownership. The article discusses the media's shift in focus from Twitter and Facebook to TikTok, driven by the pursuit of younger audiences and the popularity of short-form content. Despite TikTok's growing importance for publishers, the author advises caution due to the platform's high signal-to-noise ratio and regulatory concerns in Europe and the US.
Positioning for Growth in the Times of Economic Uncertainty
The article discusses the recent job cuts in the publishing industry amid economic uncertainty, with Vox Media laying off 7% of its workforce. Despite earlier recession warnings, JPMorgan Chase reports a lower likelihood of an economic downturn, influenced by factors like China's reopening and reduced gas prices in Europe. The World Economic Forum suggests varied economic trends across regions, with MENA and South Asia expected to see growth. Morning Brew's acquisition of digital media startup Our Future is highlighted as a strategic move to diversify growth opportunities despite economic volatility.
How to Create Engaging Content
Creating engaging content in today's competitive online world requires optimizing for SEO, proper formatting, and addressing the right questions. The article outlines various types of content such as product reviews, comparisons, round-ups, email marketing, resource pages, how-to guides, ebooks, landing pages, video content, and social media posts. It emphasizes the importance of originality, relevance to the niche, actionable content, appropriate format and timing, engaging headlines, visuals, accurate information, content variety, consistent publishing, and leveraging audience feedback. Key tips include adding personal stories, staying within the niche, making content actionable, and using visuals and videos.
The Democratization of Design: Empowering a New Wave of Creators
The creative industry is evolving with digital design platforms driving new standards and growing the market value to $45 billion. There is a shift towards democratizing design, empowering individuals to become creators. The creator economy is complex, with content creation being time-consuming and content discovery challenging. The rise in content creators, now over 50 million, necessitates accessible tools for design and publishing, enabling individuals to produce and disseminate content across multiple platforms. This democratization is expected to foster innovation and empower a new generation of creators without making professional designers obsolete.
17 Best Digital Publishing Platforms in 2024
Digital publishing platforms are essential for publishers to stay competitive in an increasingly digital world. With a significant portion of the global population consuming digital content, traditional print models are shifting to digital-first approaches. Digital publishing platforms enable the creation, editing, and distribution of various content types, including news, ebooks, and white papers. Key criteria for choosing a platform include user-friendliness, customization, distribution capabilities, pricing, analytics, integration, SEO tools, multilingual support, embedded content, and payment gateways. The article also differentiates between digital publishing platforms and content management systems (CMSs), noting that while both manage digital content, they serve different primary functions.
Bellwether Report Shows Marketers’ Loss of Confidence
The IPA Bellwether Report for Q2 2022 reveals a growing pessimism among UK marketing professionals, with a notable slowdown in ad budget increases. The report highlights a net growth of 10.8% in total marketing expenditure, down from 14.1% in the previous quarter. Key segments like main media and online advertising saw significant declines, while audio and out-of-home advertising experienced increased budget cuts. IPA director general Paul Bainsfair emphasized the importance of maintaining ad spend during economic downturns to secure future market share. Alkimi Exchange CEO Ben Putley advised publishers to explore decentralized ad exchanges to maximize revenue and transparency.
How to Develop Efficient Editorial Workflows
Editorial workflows are essential for the publishing process, enabling the creation and distribution of content. Successful publishers document their workflows to ensure quality and facilitate knowledge transfer. An editorial workflow includes various stages such as ideation, research, writing, editing, and marketing, involving multiple team members. Documenting workflows helps improve content quality, reduce inefficiencies, and foster ownership. Steps to establish and optimize workflows include identifying and documenting processes, assigning ownership, gathering feedback, and continuous optimization. State of Digital Publishing's SEO-focused workflow integrates research, editorial calendar management, content creation, copy review, distribution, and re-optimization, utilizing tools like Ahrefs, SurferSEO, and Google Search Console.
How to Develop and Optimize Editorial Workflows Office Hours
Vahe Arabian and Andrew Kemp from State of Digital Publishing discuss optimizing editorial workflows, emphasizing the importance of documenting processes and using tools like Nifty, Workello, and Google Sheets. They highlight the need for clear communication, proper role definition, and continuous process improvement. The discussion covers hiring practices, the use of various project management tools, and the benefits of platforms like Surfer SEO and Loom for enhancing efficiency and compliance. The session underscores the value of structured briefs and the strategic use of technology to streamline editorial operations.
State of Digital Publishing
Digital publishing has enabled brands to reach audiences beyond traditional marketing, allowing them to create content, build communities, and become thought leaders. Brand publishers, such as Netflix, Salesforce, and Red Bull, produce and distribute content through their own media channels, focusing on audience engagement and brand perception. They operate with greater flexibility than traditional marketing operations and can monetize content in unique ways. Successful brand publishers like Michelin and John Deere have established themselves as industry leaders by consistently producing high-quality content. The article outlines the steps and challenges involved in becoming a brand publisher, emphasizing the importance of planning, building a team, understanding the audience, and maintaining consistency.
State of Digital Publishing
Google Web Stories, a rebranded version of AMP Stories, offer a visually rich, tappable content format similar to Instagram and Facebook stories. They provide publishers with greater creative control and branding opportunities, and are discoverable in Google Search results. The format supports embedding on any website, works on all browsers, and offers high loading speeds. Publishers can use tools like Google's Web Stories editor for WordPress or MakeStories to create these stories. Effective design practices and SEO considerations are crucial for maximizing impact. Monetization options include ads, affiliate links, and sponsored content.
Google Top Stories Carousel
The article discusses the importance of appearing in Google's Top Stories carousel for digital news publishers, highlighting the benefits of increased exposure and organic web traffic. It explains the features and ranking factors of the Top Stories carousel, including the impact of the Page Experience Update and the inclusion of non-AMP and non-news sites. The article provides best practices for publishers to optimize their content for the carousel, emphasizing the importance of high-quality content, adherence to Google News guidelines, and the use of tools like Google Trends. It also includes a case study demonstrating the successful implementation of these strategies.
Great Australian Bight closes for business
The Great Australian Bight is effectively closed for business as the last major developers, including Santos and Murphy Oil, have withdrawn, citing high risks. This follows earlier exits by BP, Chevron, and Equinor. Environmental campaigners have long opposed drilling in the region.
Myanmar coup hamstrings exploration investment
International investors face challenges in justifying exploration investments in Myanmar following the military coup on February 1. Human rights activists are calling for a halt to investments until a democratically elected government is reinstated. The military regime has been accused of killing at least 845 pro-democracy protestors and imprisoning thousands. In response, companies like Australia's Woodside Energy have begun reducing their presence in the country.
A detailed guide to doing business in India, examining past and present economic and policy reform efforts as well as regulatory oversight and investment conditions on the ground.
The South China Sea has long been a geopolitical hot potato and this article focuses on recent developments in the Sino-Philippine maritime dispute to judge which side has been more agile in its manoeuvrings. – Published May 25, 2017
A look at the Labor Party’s landslide victory in Western Australia’s state elections and what this meant for the local unconventional E&P scene, given the party’s campaign pledge to ban fracking. - Published March 15, 2017
This research piece probed the likelihood of Malaysia being able to maintain a recent recovery in oil production in the coming years. - Published March 2, 2016
This article looked at the challenges Petrobangla was likely to face if it acquired Chevron’s gas fields in Bangladesh. - Published October 19, 2016
An examination of BP's decision to scrap plans to drill in the Great Australian Bight just weeks before it was expected to begin work. - Published October 12, 2016
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