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Andrew Kemp

Melbourne, Australia
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About Andrew
I have worked as a senior editor on, and contributor to, several specialist B2B publications focusing on global energy dynamics as well as geopolitics for more than a decade.

I received my BA (Hons) in Journalism from Edinburgh Napier University in 2006 and, shortly thereafter, entered the professional space. I have accrued extensive experience in researching and analysing business trends, conducting interviews across the corporate, government and academic worlds as well as writing, editing and publishing content to tight deadlines.

My current focus is on geopolitical, corporate and risk analysis within the Asia-Pacific energy industry. My experience also extends to: producing insightful, industry-facing reports on the up-, mid- and downstream markets on a bespoke basis; developing multiyear forecasts on APAC upstream trends; managing writers, as well as copious other editorial responsibilities.

I am at ease switching between British, Australian and American English as the need arises. I am skilled in the following software: Adobe InDesign & Acrobat, Microsoft Word & Excel, WordPress and GIMP 2.0.
Risk Analysis Research Investigative Journalism
Business Finance Politics

India brings a close to Cairn chapter

22 May 2024  |  www.naturalgasworld.com
India is nearing the resolution of its prolonged tax dispute with UK-based Cairn Energy, a crucial move to enhance investor confidence. Despite various reforms aimed at attracting foreign and private investment in the upstream sector, concerns over bureaucracy and controversial taxation policies have persisted. The introduction of policies like the Hydrocarbon Exploration Licensing Policy (HELP) and the Open Acreage Licensing Policy are part of these efforts.

Australia banks on Beetaloo for gas-led recovery

14 May 2024  |  pemedianetwork.com
The Australian government is promoting the Beetaloo sub-basin as part of its gas-led recovery agenda, announcing A$50 million in new exploration grants to cover 25% of eligible exploration costs in the Northern Territory shale play. The grants are capped at A$7.5 million per well, with a limit of three wells per exploration venture, and will be available until 30 June 2022. The Beetaloo is the first of five basins the government aims to support to unlock significant resource potential, often compared to the US Marcellus shale.

Australian developers scale up investments

10 May 2024  |  pemedianetwork.com
Australia's largest upstream companies—Woodside, Santos, Oil Search, and Beach Energy—are increasing investments due to high oil and gas prices, with a predicted rise in annual spending from $2.9 billion to $6 billion by 2026. The growth is accompanied by industry consolidation, with Woodside and Santos nearing mergers with BHP's petroleum division and Oil Search, respectively.

Japan may be overreaching on 2030 gas targets

Philippines rattled by gas supply volatility

07 Apr 2024  |  naturalgasworld.com
Gas supply disruptions from the Malampaya field have led to increased power prices on the Philippine island of Luzon. Shell Philippines Exploration, the field operator, restricted supplies between March 31 and June 14 due to falling reservoir pressure. This has caused concern among energy planners as the Malampaya field's gas is crucial for powering thermal power plants on Luzon, which contribute to around 30% of the island's power needs.

Australia’s net zero pledge reaffirms support for gas

04 Apr 2024  |  naturalgasworld.com
The Australian government has committed to achieving carbon neutrality by 2050, aligning with international expectations ahead of the UN Climate Change Conference (COP26) in Glasgow. Despite this commitment, the government continues to support the country's resources sector, particularly the natural gas industry, as part of its 'gas-fired recovery' strategy. This approach has been a point of contention, reflecting Canberra's balancing act between environmental goals and economic interests.

Thai gas demand’s medium-term resilience

04 Apr 2024  |  naturalgasworld.com
Thailand's updated energy policy, as outlined in the National Energy Plan (NEP) 2022, aims to reduce the country's reliance on fossil fuels and achieve carbon neutrality by 2065-2070. The government plans to ensure that at least half of all new power generation comes from renewable sources, a significant shift given the current heavy dependence on natural gas for power.

Singapore, Indonesia take first step towards CCS partnership

20 Feb 2024  |  energynewsbulletin.net
Singapore and Indonesia have agreed to develop a carbon capture and storage partnership as part of their efforts to decarbonise their economies. The announcement was made on February 15.

Headless CMS Explained: A Quick Guide for Publishers

17 Nov 2023  |  www.stateofdigitalpublishing.com
Headless content management systems (CMS) offer digital publishers the flexibility to deliver content across multiple channels by decoupling content creation from presentation. This approach enhances operational efficiency and future-proofs digital strategies but comes with complexities, particularly for non-technical users. Key features include a content management interface, API-driven content delivery, and the absence of a presentation layer. The choice of a headless CMS should consider factors like security, editing capabilities, and support. While beneficial for multi-platform content delivery, headless CMS may not be necessary for single-channel publishers or those with limited budgets.

Editor’s Note: The Verge Takes Aim at SEO but Misses the Mark

08 Nov 2023  |  www.stateofdigitalpublishing.com
The article critiques The Verge's recent piece on the SEO industry, suggesting it contains outdated observations and lacks coherence. The author defends SEO professionals and highlights the complexity of Google's search engine, arguing that finding specific information online has always required skill. The piece also touches on the necessity for publishers to find new channels for discovery beyond SEO and questions the growing pessimism about the state of Google Search.

Instability Makes a Case for Revenue Diversity

02 Nov 2023  |  www.stateofdigitalpublishing.com
Monetization diversity remains a sound strategy for publishers amid global economic instability and evolving regulations. The Israel-Hamas conflict and potential global energy price hikes could lead to a recession. Major tech companies like Netflix, Disney+, Amazon, Meta, and TikTok are exploring new monetization methods, including ad-supported tiers and subscription options. The shift in social media and streaming platforms' strategies highlights the importance of revenue diversification for publishers.

Editor’s Note: Publishers Need a New Channel for Discovery

12 Oct 2023  |  stateofdigitalpublishing.com
Publishers are increasingly challenged by the dominance of Meta and Google, which control significant channels for audience discovery and distribution. Despite Meta's claim that news is not a significant part of its business, new data indicates a decline in publishing traffic from social media. The US government's antitrust lawsuit against Google's search market dominance and the potential outcomes of Google losing its default search engine contracts are discussed. The article suggests that publishers should collaborate to create a publisher-led news hub app as a new channel for discovery, citing the digital revolution's feasibility for such an endeavor and the need for publishers to overcome historic rivalries to ensure a sustainable future for the industry.

Monetization in the Age of AI

01 Oct 2023  |  www.stateofdigitalpublishing.com
Publishers are grappling with the implications of generative AI tools like Google's Bard and Microsoft's Bing chatbot, which can produce large volumes of content quickly but raise concerns about attribution, copyright, and zero-click searches. INMA's Peter Bale highlights the dual issues of content aggregation without proper citation and the impact on traffic-driven revenue models. Mahendra Choudhary from State of Digital Publishing suggests that publishers may start blocking AI bots or charging them to crawl their sites to protect their content. The article discusses potential regulatory responses and the ongoing challenges publishers face in the evolving digital landscape.

How Will SGE Affect the 10 Blue Links?

28 Sep 2023  |  www.stateofdigitalpublishing.com
The article explores the potential impact of Google's Search Generative Experience (SGE) on the traditional 10 blue links in search engine results pages (SERPs). It discusses the balance Google must strike between AI-generated content and organic links, emphasizing the importance of unique, high-quality content. Concerns are raised about the long-term effects of SGE on organic traffic, with publishers potentially needing to invest more in social media and newsletter platforms to compensate for traffic losses. The article also highlights mixed reactions to Google's recent Helpful Content Update and the broader implications for digital publishing.

21 Most Popular News Sites With Paywalls

22 Sep 2023  |  State of Digital Publishing
The article discusses the adoption of paywalls by news outlets as a strategy to maintain quality reporting and convert casual browsers into paying subscribers. It examines 21 popular news websites that use paywalls, highlighting their subscriber counts, year-on-year changes, and paywall types. The New York Times, The Wall Street Journal, and The Athletic are among the sites mentioned, with The New York Times having 10 million subscribers as of August 2023. The article also notes the different approaches to paywall implementation and the success of these strategies in generating revenue for publishers.

Editor’s Note: Independents Can Capitalize on Mainstream Media’s Misfortune

21 Sep 2023  |  www.stateofdigitalpublishing.com
The Digital Publishers Alliance released a report indicating that independent publishers are generally perceived as more trustworthy than mainstream media, with 76% of survey respondents from 20 member outlets expressing trust in independents. The survey highlights opportunities for smaller media entities to capitalize on the distrust audiences have for larger news outlets by focusing on passion niches, unique voices, and alternative narratives.

8 Best Email Newsletter Platforms for Publishers in 2024

03 Aug 2023  |  stateofdigitalpublishing.com
Email newsletter platforms are essential tools for digital publishers to engage with audiences due to declining attention spans. They offer personalized communication, streamline audience data management, and provide analytics to optimize campaigns. Publishers can benefit from longer engagement lifecycles, enhanced analytics, and a variety of templates to reduce design time. When choosing a platform, publishers should consider their goals, budget, integration options, and customization features.

Bound By Emojis: Accepting A Contract In The Digital Age

17 Jul 2023  |  mondaq.com
The Saskatchewan Court of King's Bench ruled that a 'thumbs up' emoji can meet the requirements for an electronic signature and form a valid contract, as demonstrated in South West Terminal Ltd. v Achter Land. This decision aligns with the Electronic Information and Documents Act, 2000, and reflects the court's acceptance of evolving digital communication methods. The British Columbia Supreme Court similarly recognized email signatures as electronic signatures under the Electronic Transactions Act. These cases highlight the legal recognition of non-traditional forms of agreement in the digital age and suggest that Canadian courts are adapting to technological changes.

7 Best Adblock Recovery Software for Publishers in 2024

06 Jun 2023  |  www.stateofdigitalpublishing.com
The article discusses the ongoing battle between digital publishers and ad blockers, highlighting the importance of adblock recovery software for publishers to regain lost ad revenue. It provides an overview of the best adblock recovery software for 2024, detailing their benefits and drawbacks. Key considerations for choosing the right software include its effectiveness in intercepting ad blockers, the types of adblock recovery strategies it enables, and its pricing models. The article also examines the effectiveness of adblock detection technology and suggests that publishers should adopt a customer-centric approach to adblock recovery for better results.

What Is Evergreen Content?

23 May 2023  |  stateofdigitalpublishing.com
Evergreen content is defined as media that drives traffic without regular updates, remaining valuable and relevant for a long time. It's crucial for long-term content strategy, driving traffic, building an audience, and establishing topical authority. The article provides seven tips for creating evergreen content, including focusing on evergreen formats, going in-depth, using SEO best practices, updating content, and considering the audience. It also discusses monetization strategies such as ad revenue, affiliate marketing, sponsored content, promoting digital products, and offering consulting or coaching. Identifying evergreen topics involves keyword research and understanding audience needs. The article emphasizes the importance of evergreen content in content marketing strategy for sustainable revenue and reduced content creation.

AI: Let’s Take a Breath

15 May 2023  |  www.stateofdigitalpublishing.com
The article addresses the concerns raised by Google's recent AI developments, particularly Bard, during the Google I/O 2023 keynote. It argues that while Bard's ability to answer broad queries by reading live articles has caused alarm among digital publishers, the AI's current limitations mean it cannot replace high-quality, personal content. The author suggests that publishers should focus on creating unique, high-quality content that AI cannot replicate to meet audience needs.

Superdesk Review for 2024

12 May 2023  |  www.stateofdigitalpublishing.com
Superdesk, an open-source, headless CMS designed by Sourcefabric, aims to streamline editorial workflows for media organizations. It offers a variety of pricing options and is suitable for both small and large enterprises. The platform includes features such as customizable dashboards, a robust text editor, and the ability to preview content before publishing. While it has a comprehensive set of tools for journalists and editors, the review suggests that there is room for improvement in the visual design and user interface. Despite minor issues, Superdesk is praised for its ability to provide a holistic overview of the editorial workflow and its efficiency in managing content across multiple articles.

What Is Humix and How Does It Work?

20 Apr 2023  |  State of Digital Publishing
Humix, created by adtech platform Ezoic, is a peer-to-peer video network designed to help digital publishers generate ad revenue from video content. It allows publishers to display videos on their own site, display their own videos, or share their videos across the Humix Network. The platform offers various features such as customizable video players, analytics, and monetization options. The article details the setup process, user experience, and initial impressions of Humix, noting opportunities for streamlining and some technical issues encountered during setup.

10 Best Video Monetization Platforms in 2024

05 Apr 2023  |  stateofdigitalpublishing.com
Video monetization platforms have become essential for publishers to optimize revenue and viewer engagement. The article discusses the importance of selecting the right platform, considering factors such as cost, payment models, video player quality, and supported monetization models. It outlines the three common monetization models: ad-based (AVOD), subscription-based (SVOD), and transactional (TVOD), each with its own advantages. The article also mentions Patreon as an SVOD-based platform beneficial for individual content creators. Finally, it emphasizes that while it's challenging to determine the best platform, each offers unique features and should be evaluated based on the publisher's goals.

The role of emotion in eating behavior and decisions

15 Mar 2023  |  frontiersin.org
Emotions significantly influence eating behavior and decisions, with negative emotions sometimes leading to decreased food consumption and other times to emotional eating, particularly in individuals with a tendency towards such behavior. The article explores the complex interplay between different types of emotions, eating styles, weight status, and food types, highlighting the variability across individuals. It discusses how negative emotions can increase the consumption of less healthy, energy-dense foods and decrease the intake of healthier options. The research also examines the role of individual differences, including the impact of discrete emotions and emotional processing capabilities, on eating behavior. The findings suggest that emotional eating is associated with unhealthier food choices and that it reflects less adaptive coping strategies. The article also delves into the neural mechanisms underlying food-evoked emotions, reward values, and eating decisions, suggesting that developing more adaptive emotion regulation and coping strategies could lead to healthier eating decisions.

Editor’s Note: The State of the Subscription Economy

09 Mar 2023  |  www.stateofdigitalpublishing.com
Despite considering canceling Netflix due to a perceived lack of value, the author acknowledges the platform's extensive catalog. The subscription economy, which thrived during the COVID era, appears to remain robust post-pandemic. A report by FIPP and Piano shows a 3.64% growth in digital-only subscribers among 140 publishing titles. Substack and Argentine daily Clarín saw significant subscriber increases. INMA projects continued growth in digital subscriptions and revenue, despite a rise in cancellations. A report by FT Strategies and Minna Technologies reveals heightened consumer awareness of subscription costs, with many interested in centralized subscription management. A C+R Research survey indicates that consumers often underestimate their subscription spending. Economic factors and doubts about the effectiveness of interest rate hikes to combat inflation suggest a need for frugality, emphasizing the importance for publishers to offer strong value in their subscriptions.

A Sneak Preview of TV Advertising’s Future

09 Mar 2023  |  www.stateofdigitalpublishing.com
The TV advertising industry is expanding with more premium video inventory as subscription streaming services adopt hybrid models and ad-supported channels grow. Bloomberg launched Bloomberg Originals, and 70% of UK marketers plan to increase spending on Advanced TV channels. Viewers prioritize quality content over the medium, prompting media owners to expand offerings. Advanced TV campaigns offer contextual and geotargeting, enhancing ad relevance. Cross-channel measurement is crucial for managing audience diversification, with buyers seeking frequency management and deduplication across channels. Privacy regulations are pushing advertisers towards cookieless environments like Advanced TV. The industry is focusing on respecting data privacy, improving measurement, and maintaining viewer trust in 2023.

Editor's Note: The Future of News Media

23 Feb 2023  |  www.stateofdigitalpublishing.com
The article reflects on the evolving landscape of news media, highlighting the challenges faced by the industry, including the tug of war between advertising and editorial teams, the need to appeal to audience concerns, and the impact of digital content. It discusses the decline in public trust in news media, citing a Gallup and Knight Foundation survey showing only 26% of Americans have a favorable opinion of the news media. The author suggests that news outlets should acknowledge issues of bias and agenda and encourage audiences to consume multiple news sources to rebuild trust.

13 Best Editorial Calendar Software for 2024

23 Feb 2023  |  www.stateofdigitalpublishing.com
Editorial calendar software is essential for digital publishers to manage their editorial workflows efficiently. These tools help plan content output, assign tasks, and maintain consistency across various channels. The article lists the 13 best editorial calendar software for 2024, emphasizing their adaptability and importance in the digital publishing landscape. Popular tools like Airtable and Asana are highlighted for their widespread use among Fortune 100 companies. The article also mentions free resources and trials available for publishers to explore these tools.

Too Great a Focus on Podcasting Metrics Is Backfiring

18 Feb 2023  |  stateofdigitalpublishing.com
The article discusses the negative consequences of an overemphasis on metrics in podcasting, which prioritizes quantity over quality and can lead to dishonest practices that harm advertisers' return on investment and weaken trust in podcasting. It argues that trust is foundational to good marketing and that networks should not resort to bad practices to fulfill impression levels. The piece advocates for a focus on quality content and meaningful connections, which can lead to more effective marketing and support the growth of independent voices and diversity in storytelling.

Generative AI – A Doomsday Device or a Dangerous Gimmick?

16 Feb 2023  |  stateofdigitalpublishing.com
The article discusses the impact of generative AI, particularly ChatGPT, on content creation and job displacement, highlighting its limitations such as regurgitation without analysis. It questions the editorial workflows of publications using AI, using Men's Journal as an example, and emphasizes the need for understanding AI prompts, which is an emergent field. The author draws parallels between emergent gameplay in video games and the current state of generative AI, suggesting that much experimentation is needed to harness the full potential of tools like ChatGPT.

PlagiaShield Review for 2024

13 Feb 2023  |  stateofdigitalpublishing.com
PlagiaShield is a browser-based plagiarism checking tool designed to help brands, agencies, and publishers detect and address instances of content theft, thereby protecting their search engine rankings. It offers detailed infringement reports, continuous monitoring, and DMCA takedown automation. The review highlights its multi-domain monitoring, detailed plagiarism breakdowns, and minimalist interface, while suggesting improvements in user experience and documentation. PlagiaShield's free version includes limited scans, with more extensive features available in paid tiers. The review concludes that despite some user experience issues, PlagiaShield is an impressive tool for combating online plagiarism.

Editor’s Note: The Signal-to-Noise Ratio on Social Media

02 Feb 2023  |  www.stateofdigitalpublishing.com
The author expresses a dislike for Twitter, citing its poor signal-to-noise ratio, and remains skeptical about the platform's future under Elon Musk's ownership. The article discusses the media's shift in focus from Twitter and Facebook to TikTok, driven by the pursuit of younger audiences and the popularity of short-form content. Despite TikTok's growing importance for publishers, the author advises caution due to the platform's high signal-to-noise ratio and regulatory concerns in Europe and the US.

Positioning for Growth in the Times of Economic Uncertainty

23 Jan 2023  |  www.stateofdigitalpublishing.com
The article discusses the recent job cuts in the publishing industry amid economic uncertainty, with Vox Media laying off 7% of its workforce. Despite earlier recession warnings, JPMorgan Chase reports a lower likelihood of an economic downturn, influenced by factors like China's reopening and reduced gas prices in Europe. The World Economic Forum suggests varied economic trends across regions, with MENA and South Asia expected to see growth. Morning Brew's acquisition of digital media startup Our Future is highlighted as a strategic move to diversify growth opportunities despite economic volatility.

The Democratization of Design: Empowering a New Wave of Creators

20 Jan 2023  |  stateofdigitalpublishing.com
The creative industry is evolving with digital design platforms driving new standards and growing the market value to $45 billion. There is a shift towards democratizing design, empowering individuals to become creators. The creator economy is complex, with content creation being time-consuming and content discovery challenging. The rise in content creators, now over 50 million, necessitates accessible tools for design and publishing, enabling individuals to produce and disseminate content across multiple platforms. This democratization is expected to foster innovation and empower a new generation of creators without making professional designers obsolete.

17 Best Digital Publishing Platforms in 2024

20 Aug 2022  |  www.stateofdigitalpublishing.com
Digital publishing platforms are essential for publishers to stay competitive in an increasingly digital world. With a significant portion of the global population consuming digital content, traditional print models are shifting to digital-first approaches. Digital publishing platforms enable the creation, editing, and distribution of various content types, including news, ebooks, and white papers. Key criteria for choosing a platform include user-friendliness, customization, distribution capabilities, pricing, analytics, integration, SEO tools, multilingual support, embedded content, and payment gateways. The article also differentiates between digital publishing platforms and content management systems (CMSs), noting that while both manage digital content, they serve different primary functions.

How to Develop Efficient Editorial Workflows

21 Jun 2022  |  www.stateofdigitalpublishing.com
Editorial workflows are essential for the publishing process, enabling the creation and distribution of content. Successful publishers document their workflows to ensure quality and facilitate knowledge transfer. An editorial workflow includes various stages such as ideation, research, writing, editing, and marketing, involving multiple team members. Documenting workflows helps improve content quality, reduce inefficiencies, and foster ownership. Steps to establish and optimize workflows include identifying and documenting processes, assigning ownership, gathering feedback, and continuous optimization. State of Digital Publishing's SEO-focused workflow integrates research, editorial calendar management, content creation, copy review, distribution, and re-optimization, utilizing tools like Ahrefs, SurferSEO, and Google Search Console.

How to Develop and Optimize Editorial Workflows Office Hours

16 Jun 2022  |  www.stateofdigitalpublishing.com
Vahe Arabian and Andrew Kemp from State of Digital Publishing discuss optimizing editorial workflows, emphasizing the importance of documenting processes and using tools like Nifty, Workello, and Google Sheets. They highlight the need for clear communication, proper role definition, and continuous process improvement. The discussion covers hiring practices, the use of various project management tools, and the benefits of platforms like Surfer SEO and Loom for enhancing efficiency and compliance. The session underscores the value of structured briefs and the strategic use of technology to streamline editorial operations.

Myanmar coup hamstrings exploration investment

01 Jun 2021  |  www.naturalgasworld.com
International investors face challenges in justifying exploration investments in Myanmar following the military coup on February 1. Human rights activists are calling for a halt to investments until a democratically elected government is reinstated. The military regime has been accused of killing at least 845 pro-democracy protestors and imprisoning thousands. In response, companies like Australia's Woodside Energy have begun reducing their presence in the country.

A detailed guide to doing business in India, examining past and present economic and policy reform efforts as well as regulatory oversight and investment conditions on the ground.

The South China Sea has long been a geopolitical hot potato and this article focuses on recent developments in the Sino-Philippine maritime dispute to judge which side has been more agile in its manoeuvrings. – Published May 25, 2017

A look at the Labor Party’s landslide victory in Western Australia’s state elections and what this meant for the local unconventional E&P scene, given the party’s campaign pledge to ban fracking. - Published March 15, 2017

This research piece probed the likelihood of Malaysia being able to maintain a recent recovery in oil production in the coming years. - Published March 2, 2016

This article looked at the challenges Petrobangla was likely to face if it acquired Chevron’s gas fields in Bangladesh. - Published October 19, 2016

An examination of BP's decision to scrap plans to drill in the Great Australian Bight just weeks before it was expected to begin work. - Published October 12, 2016


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