Racism and inequality have negatively impacted economic development in Latin America, with marginalized groups facing limited access to education and job opportunities. Overcoming the technological gap requires industrialization policies, promotion of high-tech sectors, and improvements in education and science. The region's main social challenges for the next decade include enhancing education and health, fostering inclusion and technological innovation, addressing climate change, and advocating for the global legalization of currently illicit drugs to improve security.

Jeep will launch the e-Hybrid version of the Jeep Avenger at the end of April, marking a step towards electrification. The vehicle retains its external design but introduces a mild hybrid system combining a 1.2-liter turbo engine with a 48V electric system, providing an additional 29 CV. The hybrid system allows for short distances of 100% electric propulsion and promises significant fuel efficiency improvements. Despite its off-road capabilities, the Avenger is primarily designed for urban use. The vehicle offers a comfortable driving experience with features like a 10.25-inch display and optional front seat massage.

Peugeot has unveiled the new E-5008, an extended version of the E-3008, set to arrive in autumn. The E-5008 offers increased space for up to seven occupants and additional luggage capacity. It features a longer body, new ultra-compact LED headlights, and a panoramic sunroof. The interior includes the new Panoramic i-Cockpit with customizable e-Toggles and advanced navigation by TomTom. The E-5008 will be available in three electric versions, a 48V hybrid, and a plug-in hybrid, with a range of up to 660 km. Prices are expected to start around 38,000 euros.

The article discusses the potential addition of a fourth light to traffic signals, proposed by researchers from North Carolina State University to accommodate autonomous vehicles. The new white light would allow autonomous cars to navigate intersections more efficiently, reducing traffic congestion and fuel consumption. The historical context of traffic lights is provided, and the benefits of the proposed system are highlighted, including improved traffic flow and significant time savings in urban areas.

In the Madrid neighborhood of Carabanchel, a driver under the influence destroyed his Volkswagen Golf IV and other parked vehicles, as well as urban furniture. Despite warnings from other drivers and residents, the driver continued to cause damage before eventually abandoning his vehicle and fleeing the scene barefoot.

Toyota has updated its GR Yaris, a model inspired by its World Rally Championship car, with a focus on enhancing aesthetics and driving passion. The updated 1.6-liter engine now produces 280 HP and 390 Nm, up from 261 HP and 360 Nm. A new eight-speed automatic transmission called Gazoo Racing Direct has been introduced, offering faster gear changes. The car's body is more rigid, with increased welding points and structural adhesive, and the suspension has been adjusted for sportier handling. Interior modifications cater to competition use, with a lower and more driver-focused dashboard. The car also features a new 12.3-inch digital dashboard with a Sport mode that provides practical information for track driving. The aesthetic changes are subtle, with slight modifications to the grille and bumpers, and a new exterior color called Precious Metal.

A young man jumped from the roof of a Seat León ST into the Treto river in Cantabria, Spain, while the car was moving on the Cantabrian Highway bridge. The incident, captured on video and shared on social media, shows the man with his eyes covered, making the act even more dangerous. He narrowly avoided falling onto the asphalt or being hit by another vehicle before plunging approximately 10 meters into the cold water.

Seat S.A. achieved its highest sales in Germany in 2023, surpassing its home market of Spain. The Cupra brand saw significant growth, particularly in Germany, with 72,300 units sold, followed by the UK and Spain. The Formentor model was the most demanded, while the Born electric vehicle also performed well. For Seat, Spain remained the top market, closely followed by Germany. The Arona, Ibiza, and Ateca models were the best-sellers. Overall, Germany was the largest market for Seat S.A., with 129,100 units sold, ahead of Spain and the UK.

Dacia has introduced the second generation of its Duster SUV, which is expected to boost sales due to its attractive design and competitive pricing starting at 19,290 euros. The new Duster offers a range of engines, including a 1.2 TCe micro-hybrid, a non-plug-in hybrid, and an ECO-G variant. It features three levels of equipment: Essential, Expression, and a third level with two styles, Duster Extreme and Duster Journey. The new model also includes practical accessories like the YouClip system and new color options.

Aston Martin is undergoing a transformative phase with the introduction of the Valhalla, a plug-in hybrid vehicle seen as a pivotal model for the brand. The Valhalla, featuring a V8 biturbo engine and three electric motors, promises exceptional performance both on the road and track. It generates 1,012 horsepower and significant downforce, with input from Formula 1 drivers Fernando Alonso and Lance Stroll in its tuning process. The involvement of Alonso, in particular, adds a notable endorsement to the vehicle's dynamic capabilities.

A rare Porsche 911 RSR 'Strassenversion', covered in its original protective Cosmoline layer and with only 10 km on the odometer, was sold for 1.9 million euros. This unique car, one of only two street-legal versions made, boasts a powerful 3.8-liter engine and a history of competitive success. The original owner, who never drove the car, had it customized with luxurious features, making it a highly sought-after collector's item.

The Dirección General de Tráfico (DGT) has prepared a comprehensive traffic management and safety plan for the Christmas season, starting from December 22 to January 7. With an expected 19.7 million road trips, the DGT will intensify speed and alcohol controls using various technologies and personnel. The plan is divided into three phases: Christmas, New Year, and Epiphany, with specific advisories on the worst times to travel to avoid traffic congestion. The Guardia Civil and other traffic management personnel will work to ensure road safety and assist travelers.

William Li, founder, CEO, and President of NIO, demonstrated the long-range capabilities of the Nio ET7 electric car by driving 1,044 km from Shanghai to Xiamen without recharging. The vehicle uses NIO's new Ultra Long Range battery, which boasts a high energy density and is available through a subscription service that allows for battery swaps in under an hour. The test was witnessed by Fei Shen, Senior Vice President of the brand, and Chenxia Huang, General Manager of Tencent News.

The Dirección General de Tráfico (DGT) aims to make obtaining a Class B driver's license more accessible for individuals with mild intellectual disabilities, provided they are in suitable psychological and physical condition. The DGT's approach is not to simplify the exam or allow more mistakes but to make the manual and questionnaires more comprehensible to pass the theoretical exam. This includes adopting the 'UNE 153101 EX Easy Reading Standard' to facilitate cognitive accessibility by providing guidelines for creating written documents that are easier to understand, such as using simpler language and including helpful images. The DGT is also planning to offer adapted exams for those who can prove their need, with these specialized exams expected to be available soon.

The article discusses the peculiar case where two different car manufacturers, Alfa Romeo and Nissan's subsidiary Autech, used the same 'Stelvio' name for their models without legal disputes. Alfa Romeo's Stelvio SUV, known for its performance, shares its name with Autech's exclusive Stelvio model from the late 1980s. The article also touches on other car naming controversies and near-misses, such as Mitsubishi's Pajero and Rolls-Royce's avoidance of the name Silver Mist due to its meaning in German.

Tesla faces a significant challenge as over two million vehicles in the United States are being recalled due to insufficient controls in the Autopilot system, which has led to numerous accidents. The recall affects nearly all Tesla models sold in the country, including Model 3, Model S, Model X, and Model Y. The National Highway Traffic Safety Administration (NHTSA) made this decision after a two-year investigation into 956 accidents involving Tesla vehicles with Autopilot activated. The main issue is that drivers tend to overly rely on the system, mistaking it for autonomous driving, which it is not, leading to dangerous situations when the system deactivates unexpectedly.

Javier Milei, the new president of Argentina, is known for his outspoken nature and passion for cars. He has owned various vehicles, including a Volkswagen Bora 1.8 Turbo, a Mazda MX-5, and a Peugeot RCZ. Milei has also been seen with a Mercedes-Benz Sprinter and several Cadillacs, including a Sedan de Ville Limousine. During his presidential campaign, he used a Cadillac referred to as the 'Libertarian Batmobile.' The Argentine Military House sought a convertible for Milei's use, eventually settling on a Mercedes CLK after considering several options. Milei's car choices reflect his eclectic taste and penchant for both classic and modern vehicles.

A woman celebrated her 70th birthday by configuring a unique Bugatti Chiron Super Sport Type '57 One of One', inspired by the Bugatti Type 57 SC Atlantic. The design process involved meticulous attention to detail, including a visit to the Guggenheim Museum in Bilbao to match the car's color. The car features exclusive design elements and luxurious interior details, reflecting the owner's passion for the iconic Bugatti model.

Mazda Spain aims to achieve carbon neutrality by implementing various initiatives, including a partnership with Cesefor to plant a six-hectare forest in Soria. This project, part of the 'Proyectos Clima' supported by the Ministry of Ecological Transition, will monitor tree growth in real-time to ensure success. Mazda's broader strategy includes advancing towards full carbon neutrality by 2050 and increasing electrification of its vehicle lineup. Current offerings in Spain include a range of technologies from gasoline and diesel with micro-hybridization to plug-in hybrids and fully electric models.

Floyd Mayweather has added a McLaren 750 S Spider to his extensive car collection, showcasing it on social media to provoke envy among his detractors. The car, a departure from his usual white or black vehicles, features a 4.0-liter V8 biturbo engine, reaching speeds of up to 332 km/h. Mayweather's display of the car highlights his penchant for luxury and unique items.

Floyd Mayweather has indulged himself by purchasing a new McLaren 750 S Spider, which he showcased on social media. The car, which is not in his usual color preference of black or white, has a 4.0-liter V8 twin-turbo engine, reaching a top speed of 332 km/h and accelerating from 0 to 100 km/h in 2.8 seconds. Mayweather, known for his extensive car collection, admits to owning a few cars in 'crazy colors' and has previously stated he shows his cars to make his 'haters' envious.

Tom Cruise, during his stay in the UK for filming 'Eyes Wide Shut,' purchased a Mercedes SLK 230 Kompressor and had it extensively modified by Brabus to create a high-performance vehicle, the Brabus SLK 65. The car, equipped with a powerful V8 engine and advanced technology, became one of only five such models, with one owned by Michael Schumacher and another by Bill Gates. The article details the car's specifications, modifications, and the exclusivity of the model.

The Spanish Directorate-General for Traffic (DGT) anticipates 7.83 million road trips during the Constitution and Immaculate Conception holidays, a 17.13% increase from 2022 and 10% more than in 2017. To facilitate traffic flow and safety, the DGT has implemented special measures including reversible and additional lanes, alternative routes, and restrictions on truck circulation. The Guardia Civil's Traffic Group will be fully operational, utilizing traffic management centers, emergency services, and surveillance equipment such as radars, cameras, helicopters, drones, and unmarked vehicles. Peak traffic is expected on December 5 from 5-10 pm, December 6 from 10 am-2 pm, December 7 from 6-10 pm, and December 8 from 9 am-2 pm, with the return rush on December 10 between 4-11 pm. The DGT advises planning the trip, avoiding distractions, using seat belts and child restraint systems, respecting speed limits, adjusting to traffic and weather conditions, and not driving under the influence.

The article discusses the history and botanical accuracy of referring to Christmas trees as pines. It traces the tradition back to pre-Christian Germanic and Nordic winter customs involving an oak tree representing the god Thor. With the advent of Christianity, the tradition evolved to decorating an evergreen tree, specifically a fir, symbolizing eternal life. The piece clarifies that while pines are used, firs are the predominant Christmas tree species. It also touches on the ecological benefits of Christmas tree plantations and the global spread of the tradition, highlighting its adoption in non-Christian countries like Japan.

As temperatures drop, it's crucial to take steps to ensure your car remains in good condition, especially for the 70% of vehicles in Spain that are parked outside. Key maintenance tips include checking the battery, ensuring the antifreeze level is adequate, verifying that all lights are functional, maintaining proper tire pressure, and ensuring windshield wipers are in good condition. These simple checks can prevent breakdowns and accidents caused by cold weather.

In Anaga, the northeastern district of the island of Tenerife, three passengers of a possibly rented Citroën C3 were recorded sticking half their bodies out of the car windows while driving on a mountainous road with limited visibility and no shoulder. This act is a serious traffic violation since rear passengers are required to wear seat belts since 1992, with a fine of 200 euros per person. Additionally, sticking one's body out of the window while the vehicle is in motion can result in fines between 80 and 100 euros per person.

The Nissan GT-R50, a highly exclusive model with only 11 units produced out of the planned 50, remains unregistered and could sell for over a million euros. The car, modified by Italdesign to celebrate the 50th anniversary of both Italdesign and the Nissan GT-R, features significant mechanical and design enhancements, including a powerful V6 engine, custom bodywork, and high-end components like Brembo brakes and Bilstein dampers. Despite its exclusivity and high performance, the model was not a commercial success, with only 10 units sold.

Pegaso could have been a leading sports car brand alongside Ferrari, Porsche, or Lamborghini if it hadn't ceased its high-performance car production in 1958 after only 86 vehicles. Despite its misfortunes in competitions like the Monaco Grand Prix and Le Mans, Pegaso was known for its advanced V8 engines and speeds exceeding 240 km/h. The most beautiful Pegaso Z-102, designed by French coachbuilder Saoutchik, was showcased at the 1954 Paris Motor Show and later owned by various individuals, including a Parisian millionaire and an American casino magnate. The car, after being part of the Imperial Palace Auto Collection in Las Vegas, was bought by a European collector in 2017 and underwent a full restoration.

A Citroën 2 CV, affectionately named Bi-Bip, participated in the 2004 Dakar Rally, capturing the hearts of fans despite competing against more powerful vehicles. The car was prepared by the Marquès brothers, renowned Citroën specialists from Cassis, France, who used a 2 CV Sahara model with two engines for the race. Although a clutch issue during the sixth stage led to a time penalty, the team's dedication saw them reach Lake Rose on January 16, out of the official classification but triumphant in spirit.

The article draws parallels between the rise and fall of WeWork and the restaurant industry's approach to designing new prototypes. It emphasizes the importance of using data rather than intuition to guide design decisions, cautioning against overbuilding and overspending. By analyzing historical performance data and other metrics, restaurant designers can create more efficient and appropriately sized prototypes, avoiding the pitfalls that led to WeWork's financial troubles.

A Ferrari 250 GTO was auctioned in New York for €48.3 million, nearly matching the highest price ever paid for this model. The car, one of only 36 ever made, is considered the 'Holy Grail' of Ferraris. This particular unit, with a chassis number 3387 GT, features a unique 4.0-liter V12 engine and has a storied racing history, including a category win at the Nürburgring in 1962. The car has changed hands multiple times, with its most recent owner having held it for 38 years before the auction.

Fernando Alonso expressed frustration upon his arrival in Spain, criticizing paparazzi for their persistent harassment. He highlighted a specific incident involving a paparazzi committing a traffic violation, which he reported to the DGT. Alonso continues his advocacy for road safety, having previously collaborated with the FIA on campaigns promoting the use of seat belts. The incident underscores his ongoing concerns about privacy and traffic safety.

A Mercedes CLK GTR, valued between 10 and 12.2 million euros, faces a unique challenge in the United States due to the 'Show and Display' law, which restricts its annual mileage to 4,023 km. Originally designed for the FIA GT Championship, the car boasts a powerful V12 engine and significant racing success. A roadster version was later developed, with only six units produced. The car's historical and technological significance allows it to be driven in the U.S. under specific conditions, despite not meeting standard homologation requirements.

The Ferrari F50, once owned by rock star Rod Stewart, is up for auction and has garnered significant interest from collectors. Originally purchased in the UK, the car has traveled to Dubai and back, undergoing restoration to its original condition. Currently listed on the British auction site Collecting Cars, the vehicle has a bid of 2.815 million euros, with the auction closing on November 11. The car's history, including its limited mileage and restoration efforts, adds to its value and appeal.

Amagreen Tree and Lawn Service, founded by Carlos Espinosa, has seen significant growth in Somerset, NJ, thanks to its partnership with Tree Leads Today (TLT). The company has expanded its presence in the community, achieving a 40% growth in business. TLT's exclusive leads have been crucial in this success, providing high-quality projects and reducing financial risks. Espinosa's commitment to community support is exemplified by his pro bono work for a local restaurant owner, highlighting the mutual benefits of local business collaboration. The article underscores the importance of reliable marketing and community connections in business growth.

Nissan has unveiled the prototype of its new concept car, the Nissan Hyper Force, at the Japan Mobility Show, which is set to succeed the currently discontinued Nissan GT-R. The Hyper Force features a striking design with carbon fiber bodywork, innovative aerodynamics, and scissor doors. It offers a futuristic interior with multiple screens providing real-time information for racing or daily use. The vehicle is entirely electric, boasting multiple motors that deliver 1,341 HP and an undisclosed amount of torque, potentially around 1,500 Nm. The concept also includes a VR helmet for stationary simulation racing.

Two drivers engaged in a dangerous rivalry on the M40 in Madrid, resulting in an accident. A Hyundai i30 driver repeatedly blocked a van, disregarding traffic rules and nearly hitting a Toyota Prius. The conflict escalated until the Hyundai intentionally hit the van, causing both to lose control. Reckless driving in Spain can result in a €500 fine and a six-point penalty, with severe cases leading to license suspension or prison. Witnesses can report such incidents to the police with evidence and details.

Rafael Nadal has added a new Kia EV9 to his collection, an all-electric SUV with dual motors producing 385 horsepower and 700 Nm of torque. It boasts a top speed of 200 km/h, acceleration from 0 to 100 km/h in 5.3 seconds, and a range of 497 km on a single charge. The EV9, priced at 85,100 euros, can charge up to 80% in 18 minutes. Nadal chose the Ocean Blue Matte color for his EV9 and expressed his excitement about continuing his electric journey with Kia's latest technology and impressive design.

Hennessey has unveiled the Exorcist Camaro ZL1 'Final Edition', a high-performance car with 1,000 HP and 1,310 Nm of torque, significantly enhancing the base Camaro ZL1's capabilities. The car accelerates from 0 to 100 km/h in just 2.1 seconds, outperforming several high-end European models in straight-line speed. Only 57 units will be produced, marking each year since the Camaro's debut.

In celebration of Ferrari's 60 years of victories and Fernando Alonso's 27th win at the 2011 British Grand Prix, Ferrari created the 599 HGTE 60 F1 'Alonso Edition', a limited edition of 40 units. This model featured a V12 engine, enhanced HGTE chassis, and unique design touches. Despite the exclusivity, Alonso did not receive one, and a right-hand drive version with the license plate 'Alionso' is set to be auctioned by RM Sotheby's on November 9, with only 9,992 km on the odometer and well-maintained by official Ferrari centers.

Former Formula 1 World Champion Nigel Mansell auctioned off memorabilia from his racing career, including a unique model depicting a famous moment where he carried Ayrton Senna in his car after the 1991 British Grand Prix. The model, crafted by artist Stephen Jones in 1994, sold for 6,250 euros, exceeding RM Sotheby's expectations. Mansell's memorabilia, including helmets, medals, and trophies, found new owners among his many admirers.

A unique 1994 Ferrari 512 TR Spyder, originally built to meet the business expectations of Alfred Tan, manager of the official Ferrari dealership in Singapore, and intended for the Sultan of Brunei's collection, was rejected by the Sultan. The car, one of only three made, features a 4.9 V12 engine with 428 horsepower, capable of nearly 300 km/h and accelerating from 0 to 100 km/h in 4.8 seconds. After 29 years and only 570 kilometers, Tan has decided to sell the car, which is the only one of its kind to go on sale in decades and is now valued at 3 million.

Médicos Sin Fronteras (MSF) is witnessing the impacts of the climate crisis on health, with increased vector-borne diseases, food and waterborne illnesses, and malnutrition due to extreme weather events. The organization calls for urgent action from the world's most responsible countries for global warming to support the most vulnerable, and for governments in affected regions to implement affirmative climate policies. Recent commitments by the G20 and ASEAN towards a more sustainable health system and carbon neutrality are steps in the right direction, but member states must follow through with real action.

Fernando Torres, former Atlético de Madrid and Spanish national team footballer, has become the ambassador for the new SsangYong Torres SUV. The vehicle, notable for its muscular appearance and distinctive design features, is available starting at 34,000 euros, with potential discounts bringing the price down to 27,800 euros. The article speculates that Torres might prefer the eco-friendly GLP variant of the SUV.

Médicos Sin Fronteras (MSF) condemns the mass killing of civilians by Hamás and the indiscriminate bombings by Israel in Gaza. MSF calls for an immediate end to the violence, the establishment of safe corridors, and the urgent entry of humanitarian supplies. The organization highlights the dire situation of 2.2 million people trapped in Gaza, facing a humanitarian catastrophe. MSF staff in Gaza are struggling to provide medical care amid the destruction, with hospitals running out of essential supplies. The text urges the Israeli government to cease its collective punishment and facilitate humanitarian aid to prevent further loss of life.

An anonymous Houston-based collector, known for the 'White Collection' of exclusively white, rare, and low-mileage Porsche sports cars, is auctioning off 56 vehicles through RM Sotheby's on December 1 and 2. The collection includes highly sought-after models such as a 2015 Porsche 918 Spyder and the last of the 51 Porsche 911 Carrera RSR 3.8s, which was originally ordered by the Bin Laden family. Prices range from 38,000 to 2.9 million euros, with hundreds of Porsche-related items also available. Two non-white Porsche tractors and two prized white Porsches, a 959 and a Carrera GT, are not for sale.

During the Sardinia Supercar Experience in Sardinia, Italy, a fatal accident occurred involving a Lamborghini Huracán and a Ferrari Portofino, which collided while overtaking a motorhome, resulting in the motorhome overturning and the Ferrari catching fire. The Swiss occupants of the Ferrari, Markus and Melissa Krautli, died at the scene.

A highly detailed simulator replicating the Ferrari F14T driven by Fernando Alonso in the 2014 Formula 1 season has been created. The simulator, which includes authentic Sabelt harnesses and a Sony Playstation VR system, will be auctioned by Bonhams on October 8. Although not a perfect reproduction, it captures the essence of the original car, with some components adapted from other racing formulas. The simulator is currently located in Belgium.

Carlos Sainz had to pay for his Ferrari 812 Competizione, unlike Gerhard Berger, who received a Ferrari Testarossa as part of his contract with Ferrari. Berger later gave up the Testarossa after receiving a Ferrari F40. The Testarossa changed hands multiple times, with one owner losing his daughter in a house fire. The car, now 34 years old with 68,000 km, is up for sale, with its history adding significant value.

Porsche commemorates the 60th anniversary of the 911 with the release of the 911 S/T, a modern reinterpretation of a legendary version produced in a very limited run with exclusive details. The new 911 S/T, arriving in 2023, is designed as a road car rather than a track-focused vehicle, emphasizing sportiness and lightness for driving enjoyment. It features a weight reduction of nearly 40 kg compared to the 911 GT3 Touring, a 4.0 6-cylinder boxer engine delivering 525 CV, and a six-speed manual transmission with shorter gear ratios. The car's design omits the 'ducktail' spoiler but includes a Gurney flap and other aerodynamic adjustments. The interior offers a Heritage Design Pack with a retro look, and the car is paired with an exclusive Porsche Design watch. All units of the 911 S/T have been sold at a price of 349,225 euros.

BYD, a major battery manufacturer and automotive company in China, has launched a new brand called Yangwang and its first vehicle, the U8. The U8 is a hybrid plug-in with unique features such as the ability to float for up to 30 minutes and rotate on its own axis. It boasts 1,200 horsepower, can accelerate from 0 to 100 km/h in 3.6 seconds, and offers bidirectional charging. The U8 Premium Edition will start deliveries in China in October at a price of 180,000 euros.

Bugatti has shared images of the Bolide model stripped of its bodywork, revealing the engineering that makes it an extreme sports car. The Bolide is designed for track use, with potential speeds over 500 km/h, and meets stringent FIA safety requirements for LMH and LMDh regulations, allowing it to compete in events like the 24 Hours of Le Mans. It can withstand significant loads without structural failure, features military-grade automatic fire extinguishers, racing bucket seats with six-point harnesses, and a high-performance climate control system. The Bolide also boasts all-wheel drive with electronically controlled differentials, high-performance Michelin Pilot Sport tires, and carbon-ceramic brakes.

The Hyundai Kona Electric has been tested, revealing a vehicle suitable for many families with a length of 4.35 meters and a boot capacity of 466 liters. It features a futuristic design, a practical front charging port, and an aerodynamic shape with a Cx of 0.27. The interior is horizontally designed with dual 12.3" screens and physical buttons for ease of use. It offers two battery configurations: a 48.4 kWh with a 156 CV motor and a 65.4 kWh with a 218 CV motor, promising ranges of 377 km and 514 km respectively. The Kona Electric supports V2L charging, allowing it to power other electric devices. The more powerful version was tested, highlighting its energetic acceleration and four levels of regenerative braking.

The article explores the history and evolution of the SUV concept, highlighting the lesser-known Simca Matra Rancho as one of the early SUV models in Spain. It discusses the collaboration between French manufacturer Matra and Simca, the design elements introduced by Antonis Volanis, and the vehicle's market performance. The text also touches on other early SUV models like the Jeep Wagoneer and Chevrolet Suburban Carryall, and the eventual rebranding of the Rancho following Chrysler's sale to PSA.