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Check FAQAbout David
David Gonzalez specialize in video, photography, and graphics. Based in Miami, United States of America.
Video Package (Web / Broadcast)
Cultural
Portfolio
The ranking of media subscribers with paywalls (updated to August 2024)
EL PAÍS, EL MUNDO, and LA VANGUARDIA lead in digital subscriptions among Spanish newspapers with paywalls, reflecting a significant shift from advertising revenue to a mixed model incorporating reader revenue. The digital subscription market in Spain has grown to nearly one million, driven by increased demand during the pandemic. VOCENTO pioneered the paywall model in regional press, followed by national newspapers like EL MUNDO and EL PAÍS. The ranking by ReddePeriodistas.com, updated monthly, highlights the top newspapers in digital subscriptions.
How Lowriders Put a Vivid Stamp on New York City’s Car Scene
Marco Flores, inspired by his childhood in Mexico and his father's Chevrolet Chevelle, has become a notable figure in New York's lowrider car scene. His custom-made lowriders, including a restored electric blue Chevelle, are now featured in lowrider magazines, symbolizing his deep passion for cars and a tribute to his father.
Why does Google Discover chase us with local news?
Google Discover's algorithm tailors local news recommendations based on the user's location changes. Understanding this algorithm can help in creating a predictive editorial calendar to appear in Discover's recommendation feed. The article emphasizes the importance of this knowledge for media professionals in Spain and Latin America, highlighting tools like discover GPT PRO for audience engagement.
The reasons why ABC is already the second most read newspaper in GfK DAM
ABC, a newspaper published by VOCENTO, has become the second most read newspaper in Spain according to the recent bi-weekly February report by the official measurer GfK DAM, with EL ESPAÑOL leading the rankings. The article discusses the growth in readership and the impact of algorithm changes on media business models, particularly regarding Google Discover.
News that works on Google Discover is ideal for cookie-less advertising
Media outlets are evaluating Google's proposed formula for advertising in a cookie-less internet. Interestingly, the themes of news that perform well on Google Discover are suitable for inserting this type of interest-oriented advertising, rather than user-targeted. Google has moved away from dispatching ads in Chrome through user cohorts and has identified a new pivot.
The new profitability metric for paywalls
In 2024, the focus shifts from the vanity metric of digital subscriber numbers to a more sustainable business-oriented KPI for subscription models. Pepe Cerezo, director of Digital Journey, highlighted this new profitability metric for paywalls at an industry event in Madrid. The shift from open web traffic to a closed internet model, driven by the end of cookies, necessitates a new approach to advertising and audience engagement using first-party data. This change emphasizes the importance of understanding real users and leveraging data from registrations, subscriptions, newsletters, mobile apps, surveys, and events for lead generation.
Google took 26 days to fix the bug that broke Discover
Google experienced a significant outage with Google Discover in October 2023, which lasted for nearly a month, specifically 26 days. The issue was described as a continuous problem affecting classification.
Why is the buzz factor important to appear on Google Discover? Ask discover GPT PRO
The buzz factor is a crucial signal used by Google to rank content on Google Discover. The article emphasizes the importance of audience engagement techniques and promotes discover GPT PRO, an AI chatbot trained to enhance audience reach on Google Discover. The publication targets media professionals in Spain and Latin America, offering premium content and insights on digital media and audience fluctuations.
The media add more than 20,000 layoffs so far this year (and only in the US)
The media industry in the United States has seen over 20,000 layoffs so far in 2023, signaling a concerning trend. Major outlets like The Washington Post, NPR, BuzzFeed News, and Vox are among those affected. This wave of layoffs, while smaller than the one during the COVID-19 pandemic in 2020, still raises alarms about the health of the news sector.
Local press has an advantage to recover from Google Discover traffic drops
Local news may have an advantage in appearing on Google Discover and recovering from its algorithm fluctuations due to activating three key triggers for recommendation feed presence. The article emphasizes the potential for local press to regain traffic lost due to changes in Google Discover's algorithm.
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David's
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