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David Gonzalez

Miami, United States of America
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About David
David Gonzalez specialize in video, photography, and graphics. Based in Miami, United States of America.
Languages
Spanish
Services
Video Package (Web / Broadcast)
Skills
Cultural
Portfolio

The reasons why ABC is already the second most read newspaper in GfK DAM

28 Feb 2024  |  reddeperiodistas.com
ABC, a newspaper published by VOCENTO, has become the second most read newspaper in Spain according to the recent bi-weekly February report by the official measurer GfK DAM, with EL ESPAÑOL leading the rankings. The article discusses the growth in readership and the impact of algorithm changes on media business models, particularly regarding Google Discover.

News that works on Google Discover is ideal for cookie-less advertising

24 Jan 2024  |  reddeperiodistas.com
Media outlets are evaluating Google's proposed formula for advertising in a cookie-less internet. Interestingly, the themes of news that perform well on Google Discover are suitable for inserting this type of interest-oriented advertising, rather than user-targeted. Google has moved away from dispatching ads in Chrome through user cohorts and has identified a new pivot.

Google took 26 days to fix the bug that broke Discover

28 Dec 2023  |  reddeperiodistas.com
Google experienced a significant outage with Google Discover in October 2023, which lasted for nearly a month, specifically 26 days. The issue was described as a continuous problem affecting classification.

Ten Reasons Why Media Should Create Their Own ChatGPT to Win Audiences

10 Nov 2023  |  reddeperiodistas.com
The article discusses the importance of digital media creating their own versions of ChatGPT to compete with the global expansion of Google SGE and OPEN AI's advancements in customizable AI. It highlights the urgency for digital media to adapt to new strategies beyond SEO for SGE, especially in Latin America, which has an advantage over Spain due to the expansion of Google SGE to 120 countries. The article suggests that media outlets should develop their own ChatGPT to maintain and grow their audience in the face of these technological changes.

Latin America can now test how to do SEO for Google SGE

09 Nov 2023  |  reddeperiodistas.com
Google SGE (Search Generative Experience) is expanding to 120 new countries, including four new languages, with Spanish and Portuguese among them. Latin American media will be the first to assess the potential traffic loss due to this expansion. The AI's generative search is designed to meet a broader range of information needs and will display more links from a wider range of sources. Google SGE's impact on web traffic has been predicted to cause significant drops, particularly in specific audience clusters. Media professionals in Latin America will need to adapt their SEO strategies to the new conversational module of Google SGE, which is highly volatile and requires registration in Search Labs to use.

This Gmail Ultimatum Puts Paywall Newsletters at Risk

02 Nov 2023  |  reddeperiodistas.com
Google aims to create a secure environment for its ecosystem to deliver more advertising. A Gmail ultimatum could affect the newsletter strategies of newspapers with paywalls, especially those that allowed Google to subsidize their subscription models with the 'Subscribe with Google' button. Over four years, newspapers with paywalls realized that newsletters were a lever to attract and retain subscribers, leading to a more personalized newsletter model.

Google SGE will also make SEO more volatile

30 Oct 2023  |  reddeperiodistas.com
Google's Search Generative Experience (SGE) is expected to introduce significant volatility to SEO tactics, with unpredictable changes in search results, links, and recommended content. This will add to the already random nature of content selection by Google Discover, presenting new challenges for web positioning professionals.

Google warns media that WEBP format photos are incompatible with News Showcase

24 Oct 2023  |  reddeperiodistas.com
Google has alerted media outlets that they must adhere to the only compatible image extension for illustrating their news in News Showcase panels, advising against the use of WEBP format as it is not supported. These requirements for enriched showcases are ironically the ones that perform best for appearing in Google Discover. The use of different photo extensions (JPG, PNG, or WEBP) allows digital media to meet various Google parameters for better audience capture. In Google Search, it is necessary for the photo to load quickly to not exceed the limits of the Core Web Vitals (CWV), and Google Discover has additional technical and formal requirements.

Google Discover reveals which news would work best to win audiences with its algorithm

03 Oct 2023  |  reddeperiodistas.com
Google Discover has updated its recommendation algorithm, which also includes reasons for potential traffic drops. This follows a double algorithm change in Google Search, including the core update and the Helpful Content Update in September. The article is aimed at media professionals, discussing the fluctuation of media audiences and the impact of algorithm changes on business models, particularly focusing on Google Discover.

How will we do SEO for Google SGE?

14 Sep 2023  |  reddeperiodistas.com
Financial Times reports that Google is planning a paid search engine, with Google SGE as a premium service. As Alphabet's Google I/O event approaches, new features of what would be the new Google are being published. Liz Reid, the new Head of Search at Google, provides some hints about the future of SEO. Google reevaluates Reddit as a primary audience channel, close to Facebook. The deal with Reddit sets the market value for content used to train Google's artificial intelligence. Explainers are a valuable tool for gaining audiences on Google platforms, including Search, Discover, and the upcoming Google SGE.

EL MUNDO leads Comscore again as the most read newspaper according to these other measurements

20 Aug 2023  |  reddeperiodistas.com
EL MUNDO has regained its position as the most read newspaper in Spain according to Comscore, after being briefly overtaken by EL ESPAÑOL the previous month. The digital native newspaper founded by Pedro J. Ramírez fell to second place, with EL PAÍS in third. These rankings complement the official audience measurements provided by GfK DAM. UNIDAD EDITORIAL, the publisher of EL MUNDO, has maintained dominance in these measurements throughout 2023.

Paywalls already surpass more than half of the subscriber goal planned

09 Aug 2023  |  #RedDePeriodistas
Major Spanish newspapers with paywalls, including PRISA, UNIDAD EDITORIAL, VOCENTO, and GODÓ, are experiencing an average interannual growth of 40% in digital subscribers. This growth has led them to surpass more than half of their subscription goals planned for the next two to three years (2025-2026). David González, a journalist and economist with over 20 years of experience, specializes in Digital Culture, Technology, and Business. He writes about media audience fluctuations and the impact of algorithm changes on business models, particularly Google Discover. He is the editor and founder of the digital newspaper ReddePeriodistas.com and its weekly newsletter, which is read by over 1,200 media executives in Spain and Latin America.

OpenAI Launches GPTBot to Train ChatGPT with Content from All Websites

08 Aug 2023  |  reddeperiodistas.com
OpenAI has introduced GPTBot, a new crawler designed to scrape content from all websites, except those with paywalls or sensitive information, to improve ChatGPT's conversational responses. Webmasters can block GPTBot using robots.txt. The launch has sparked discussions among media industry stakeholders, with some U.S. publishers demanding compensation for news scraping to enhance AI models. In Spain, the Asociación de Medios de Información (AMI) has called for negotiations with Google and Microsoft for a potential 'ChatGPT canon'. The European Union is moving to legislate on AI advancements rapidly, while data protection agencies investigate privacy concerns.

The main paywalls of the Spanish press grow by 40% in average subscribers in one year

06 Aug 2023  |  www.reddeperiodistas.com
The main paywalls of Spanish press, from the four largest communication groups in Spain with active paywalls (PRISA, UNIDAD EDITORIAL, VOCENTO, GODÓ), have experienced an average growth of 40% in digital subscribers over twelve months as of June 2023. The article discusses the evolution of the subscription model for each newspaper.

Vital Places of Refuge in the Bronx, Community Gardens Gain Recognition

25 Jul 2023  |  www.nytimes.com
Sheryll Durrant, with a background in Jamaican farming and corporate marketing, manages New Roots Community Farm in the Bronx, providing a space for refugees and migrants to grow herbs and vegetables reminiscent of their homelands. The farm is one of over 500 community gardens in New York City, with a significant number located in the Bronx, offering green spaces and local produce to residents in an area often lacking in trees and filled with traffic.

A Graffiti Master’s Final Mural

07 Apr 2022  |  www.nytimes.com
Alfredo Oyague, a renowned graffiti artist known as Per One, aimed to promote peace by uniting his FX Crew with the Bronx's TATS Cru, despite past conflicts. As he battled complications from diabetes, he planned a mural event in the Bronx for 2022. However, Oyague passed away from a heart attack at age 56 just days before the event. The planned reunion turned into a memorial, with artists gathering at the mural site as Oyague's funeral procession passed by.

Will These Two Classic New York Eateries Survive the Pandemic?

19 Nov 2020  |  www.nytimes.com
New York's restaurants, such as Joloff in Brooklyn and the Riverdale Diner in the Bronx, are struggling to survive amid the pandemic. With community and connection at the heart of these eateries, the loss extends beyond financial to the social fabric of the city. As they adapt with takeout and delivery services, the colder weather and rising infection rates pose new challenges, leaving owners uncertain about the future and awaiting further actions from local officials.

Undocumented and Unemployed: The Street Vendors of Queens

15 Nov 2020  |  www.nytimes.com
In New York, undocumented street vendors in Queens are facing severe economic challenges due to the COVID-19 pandemic. With the city hit hard by the virus, one vendor was evicted after her savings depleted, despite a moratorium on evictions. Another vendor, Gerardo, a Mexican immigrant who arrived in 2006, is at risk of losing the life he built in Jackson Heights as his wife lost her job and he had to sell assets and accrue debt to refund clients.

N.Y.C. Cut 40,000 Youth Jobs When They Were Needed Most

04 Sep 2020  |  www.nytimes.com
In the wake of the COVID-19 pandemic, New York City drastically reduced and virtualized its Summer Youth Employment Program, impacting 40,000 youth jobs. Laisha Gonzalez de Peña, a legally blind college student and recent immigrant, lost the opportunity to return to her job at a day camp, which had previously helped her gain confidence and support her family financially. Despite the challenges, Laisha found alternative ways to express herself, including a video blog and creating braille-textured clothing.

Tracking the Impact of the Coronavirus on the U.S.

15 Mar 2020  |  www.nytimes.com
States across the U.S., including Massachusetts, Ohio, and Maryland, are implementing measures such as closing schools and restricting restaurant operations to combat the coronavirus pandemic. Public officials and health experts are advocating for social distancing, while some, like Representative Devin Nunes, have made controversial statements encouraging people to dine out. The first community spread of the virus was reported in Omaha, Nebraska, and the first deaths in Louisiana, New York, and Virginia. Microsoft, with its headquarters near the initial U.S. outbreak, was one of the first major employers to mandate working from home. Food supply chains remain intact despite panic buying, and President Trump reassured the public about food availability. The article also touches on the personal impact of the pandemic on individuals and communities, including students facing early college closures and the cancellation of the N.C.A.A. tournaments.

Coronavirus Has Already Muted One of N.Y.’s Rowdiest Night Life Areas

15 Mar 2020  |  www.nytimes.com
The Lower East Side of Manhattan, known for its bustling bars and clubs, experienced a significant quieting down as the weekend began, with empty taxis, dark streets, and sparse pedestrian activity. Some venues had already closed, and others feared closure was imminent, as people sought to get in their last social interactions before more stringent social distancing measures due to the coronavirus pandemic.

Making Visible the Spirit World of Mexico’s Indigenous Communities

07 May 2019  |  www.nytimes.com
Photographers Yael Martínez and Orlando Velázquez document the traditional rituals of Mexico's indigenous communities in Guerrero state, revealing their spiritual connection to nature and the environment. These rituals, predating the Spanish conquest, involve offerings to spirits inhabiting the natural world, reflecting a holistic philosophy where life is cyclical and interconnected.

Reconciling Heritage and Hope Between Chicago and Mexico

18 Jan 2019  |  www.nytimes.com
Daniel Ramos, a photographer with a working-class immigrant background, moved from Chicago to Monterrey, Mexico, after inheriting a house from his mother. He explores his heritage and hopes through photography, recalling childhood memories and stories told by his parents, and documenting his journey of self-discovery with photos, collages, and text.

A Daughter Documents a Giant of Salsa and Latin Jazz

30 Oct 2018  |  www.nytimes.com
Rhynna Santos has been documenting the life of her father, Ray Santos, a renowned figure in salsa and Latin jazz who has worked with notable musicians like Dizzy Gillespie, Machito, Tito Rodriguez, Tito Puente, and Eddie Palmieri, and shared a Grammy win with Linda Ronstadt. Ray Santos is recognized for his contributions to the musical forms that thrived in New York's cultural scene, and Rhynna, who also works as his manager and caretaker, has intimate access to his world, including memories of being backstage with legends like Celia Cruz.

He Photographed What Hurricane Maria ‘Couldn’t Take Away’ From His Family

19 Sep 2018  |  www.nytimes.com
Jose Alvarado Jr. visited Puerto Rico after Hurricane Maria and found devastation reminiscent of an earlier era, with his great-grandfather's and grandmother's homes destroyed. Despite the destruction, he captured photographs of what the hurricane couldn't take away from his family.

Capturing the Beauty of Everyday Life in the Bronx

24 Jul 2018  |  www.nytimes.com
For two decades, the Point, a community group in the Bronx's Hunts Point section, has partnered with the International Center of Photography to teach analog photography to over 2,000 young people. Despite challenges like Hurricane Sandy, abandonment, crime, and gentrification, these photographers strive to provide a full, honest portrayal of their community.

In Brazil’s Favelas, Caught Between Police and Gangsters

12 Jul 2018  |  www.nytimes.com
João Pina's book '46750' details the number of murders in Rio de Janeiro from 2007 to 2016, highlighting the struggles of residents in Rio's favelas who are caught between corrupt police and violent narco gangs. The decade, marked by Brazil's hosting of the World Cup and Olympics, saw pacification campaigns that failed to curb violence, leading to a social crisis exacerbated by the government's financial struggles post these events.

Chronicling the Lives of Women Along the Colombian

30 May 2018  |  www.nytimes.com
Juanita Escobar, a self-taught photographer, has spent eight years living among the llaneros in Colombia and is now chronicling life along the Colombia-Venezuela border. She has moved to a remote 300-kilometer stretch of the Orinoco River, the size of Portugal, to document the lives of women in the region. The area is challenging to access and has been affected by the influx of refugees from Venezuela. Escobar's work focuses on the stories of women living on the periphery, in a region where people from across the country have settled for various legal and illegal businesses.

At Home in the Jungle, Everything Is ‘Alive and Has a Spirit’

20 Apr 2018  |  www.nytimes.com
Misha Vallejo has documented the Sarayaku Kichwa, an indigenous community in the Ecuadorean Amazon, who believe in a 'Living Jungle' where everything is interconnected and has a spirit. The community has used various platforms to oppose oil exploration, achieving a legal victory in 2012 when the Inter-American Court of Human Rights ruled that the Ecuadorian government had violated their rights by not consulting them before granting oil concessions. Despite the government's apology and financial settlement, the Sarayaku Kichwa now face a similar threat from a Chinese firm drilling for oil in their territory.

A Photographer’s Search for Joy in Uncertain Times

15 Mar 2018  |  www.nytimes.com
Meryl Meisler reflects on her arrival in New York City in 1975, a time when the city faced bankruptcy and social disarray. Despite the challenges, Meisler, who had recently come out as a lesbian, felt a sense of belonging and safety in the city. She captured the city's vibrancy and her encounters through photography, which ranged from street scenes to backstage moments with the Village People. Her work, driven by a search for joy amidst the chaos, reveals her enduring affection for New York.

When the Dollar Is Mightier Than the Gun

04 Mar 2018  |  www.nytimes.com
Rabbi Joel Mosbacher, whose father was killed by gun violence, leads a national campaign with clergy and civic-minded residents to influence gun manufacturers through economic pressure. The campaign, vilified by the NRA but recently supported by actions from major retailers and financial institutions, aims to promote safer gun technology and responsible distribution. Despite setbacks, such as the lack of legislative change after the Sandy Hook shooting, the campaign continues to leverage purchasing and investor power to effect change in the gun industry.

From San Juan to New York, He Offers Help and Hope for the Uprooted

04 Feb 2018  |  www.nytimes.com
Rafael Ocasio Barreto, a resident of San Juan's Caño Martin Peña, stayed in Puerto Rico after Hurricane Maria's devastation but was eventually persuaded by friends to relocate to the United States. FEMA placed him in a motel in Queens, New York, where he continues to assist other displaced Puerto Ricans. Despite struggling with depression and anxiety, Ocasio Barreto is determined to help his compatriots face their new lives in the U.S., contrasting the individualism he perceives there with the communal support back home.

A New Museum for an Old Colony, Puerto Rico

15 Nov 2017  |  Lens Blog
Pablo Delano's Museum of the Old Colony is an installation that critiques the portrayal of Puerto Ricans by American colonial powers since the island's annexation in 1898. The exhibition, which includes images and captions from the period, highlights the unequal relationship and the racialized, paternalistic views held by Americans. The slow federal response to Hurricane Maria and President Trump's lack of empathy underscore the ongoing issues of colonialism and second-class citizenship faced by Puerto Ricans. The museum has been exhibited at New York University and is set to open at the Puerto Rico Museum of Contemporary Art.

Walker Evans's Cuba, via Ernest Hemingway

07 Nov 2017  |  Lens Blog
In 1933, photographer Walker Evans befriended Ernest Hemingway during his one-month stay in Havana, where he was working on images for 'The Crime of Cuba,' a critique of American involvement in Cuba. Evans entrusted Hemingway with a collection of prints to avoid confiscation by the Cuban authorities. These prints, now owned by Benjamin Bruce, are being sold by DeWolfe and Wood Rare Books and Michael Brown Rare Books. The collection includes vintage prints that show the influence of Evans's earlier stay in Paris and his appreciation for Eugène Atget's work. The photos, which survived storage in Key West's humid climate, are considered close to first-generation prints.

On the Mainland, a Duty to Help Puerto Rico

29 Oct 2017  |  www.nytimes.com
Edwin Aponte, a resident of Coamo, Puerto Rico, expressed hope despite the severe conditions following Hurricane Maria, including the loss of his home and lack of basic necessities. After a month of isolation, he managed to post on Facebook, signaling his well-being to friends. Aponte criticized the delayed federal response and the controversial $300 million contract awarded to Whitefish Energy. He urged the Puerto Rican diaspora to pressure Congress for more effective aid, highlighting the significant challenges ahead for rebuilding.

When Gentrification Knocks on the Wrong Door

03 Sep 2017  |  www.nytimes.com
Monxo Lopez, a resident of Mott Haven in the South Bronx, is frequently approached with high offers to sell his home due to the area's gentrification. Despite the potential profit from his $400,000 purchase in 2004, Lopez, his wife Libertad Guerra, and their daughter see their home as more than an investment. The neighborhood's transformation, marked by new businesses and demographic changes, has led to increased pressure on residents to sell and renters facing higher rents. Lopez, a founder of South Bronx Unite, moved to the Bronx from Brooklyn to escape the negative impacts of gentrification he experienced there.

Scarred by the Past, an Ex-Gang Member Aims for Revival

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