The future of B2B sales is increasingly digital, with a focus on providing an impressive digital customer experience (Digital CX). The pandemic has accelerated the shift to digital-first sales, necessitating the end of traditional outside sales and the rise of insights-led selling. Companies must adapt by simplifying the sales process, developing a sharp CX methodology, and defining CX governance. The article highlights the importance of understanding customer needs throughout the lifecycle and leveraging data for real-time marketing and engagement. Successful digital CX strategies can lead to competitive advantages and are essential for acquiring and retaining customers.

Two men, Udayan and Umesh, have been arrested by Kerala State Police in connection with the murder of Liga Skromane, a Dublin resident found dead in a mangrove forest on April 21. The investigation, led by State Police chief Loknath Behera and IG Manoj Abraham, revealed that the suspects lured Skromane to an isolated area, drugged, sexually assaulted, and strangled her. The accused have been charged with first-degree murder, rape, and under the NDPS Act. The case is being built on circumstantial and scientific evidence, with no eyewitnesses due to the location's isolation.

Salim Sheikh, a 33-year-old construction worker in India, survived a horrific accident where he was impaled by a 4-foot steel rod that went through his groin and emerged near his neck. Despite the rod piercing his small intestine, colon, liver, diaphragm, and lung, surgeons successfully removed it in a five-hour operation. Sheikh was discharged to the general ward after two days in ICU and is expected to make a full recovery. The accident occurred in Nashik, Maharashtra, and after initial treatment at a local health center, Sheikh was transferred to Mumbai's JJ Hospital for surgery. His condition is reported as satisfactory.