JC Decaux has significantly impacted the advertising landscape in Ivory Coast, with large billboards over 50 m2 featuring brands like MTN, Solibra, and Mansa Bank. The use of scrolling or LED displays ensures visibility both day and night. Traditional advertisements measuring 4 by 3 meters promote events such as the Africa Cup of Nations (CAN) held in January. Even the toll booths of the Henri Konan Bédié Bridge are used to advertise products like the Kapa energy drink from the Société moderne de limonaderie de Côte d’Ivoire (SML-CI), highlighting the abundant advertising in the country's economic capital.

Since the end of the civil war in 2002, Luanda has transformed with new skyscrapers replacing old buildings, making it one of the most expensive cities in the world. Despite this, half of the population lives in poverty in slums.