The article discusses the challenges and potential strategies for the success of Nairobi's Bus Rapid Transit (BRT) system. The author highlights the importance of understanding the target customer's needs, such as convenience, speed, and comfort, to attract them away from using personal cars and matatus. The BRT system must address both functional and emotional needs by offering quicker, greener alternatives and enhancing the commuter's experience from the doorstep to the office door. Suggestions include off-board ticketing, renewable fuel buses, last-mile transportation options, and engaging with the public to receive feedback. The article also mentions the potential for partnerships with environmental organizations like The Green Belt Movement or Karura Forest to showcase the BRT's contribution to sustainability.