Heba Hashem is an Arabic and English speaking freelance journalist based in the United Arab Emirates. Her passion for the media industry was first ignited over 15 years ago and since then her printed work has been prolific. Heba’s articles, which continue to span industries and continents, can be found, not least among the pages of Shawati' (Abu Dhabi Tourism & Culture Authority's magazine) and Gulf News' Tabloid. Exclusive interviews and analysis pieces she has penned have also featured in Oryx Qatar Airways, Open Skies and Portfolio Emirates Airlines, in addition to Global Citizen and Aston Martin magazine. Skilled in the interview techniques to turn her hand to any subject matter, Heba is au fait with sectors from lifestyle and retail to Islamic finance and renewable energy. She counts interviews with Richard Branson, founder of Virgin Group; Suhail Al Mazroui, the UAE Minister of Energy; Mark Fuller, London hotelier and restaurateur; Abdullatif Alsayegh, founder of Alsayegh Media; and Dr. Hessa Al Jaber, Secretary General of the Supreme Council of ictQATAR, among the most important in her extensive back-catalogue. With an expertise in culture, travel and the arts, Heba first cut her teeth on the industry working for a Cairo-based monthly city guide. After which, she spent time embedded in PR agencies working with clients like the world-class hospitality group Meydan on projects such as the globe’s leading equestrian race, the Dubai World Cup. And with a keen eye for what makes a good story and headline, Heba’s knowledge of global editorial standards, clear communication through soundbites and the value of perfect translation, have proven invaluable throughout her career. Heba holds a BA in Communications & Media Studies from Middlesex University and a BA in English-Arabic translation from Cairo University. Please visit www.hebahashem.com to see her published work or contact firstname.lastname@example.org
MENA: high expectations for nuclear projects
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