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Heba Hashem

Heba Hashem is a seasoned freelance journalist with over 15 years of experience in the media industry, fluent in both Arabic and English. Based between Dubai, UAE, and Niagara Falls, Canada, she has honed her skills in a variety of sectors, including lifestyle, retail, Islamic finance, and renewable energy. Hashem's work has been featured in prominent publications such as Gulf News, Aston Martin Magazine, Global Citizen, and inflight magazines for Emirates Airlines and Qatar Airways. She has also contributed to Twitter Business, Energy Tracker Asia, and Shawati'.

Hashem's journalistic prowess is evident in her exclusive interviews and analysis pieces, where she has engaged with notable figures like Richard Branson, Suhail Al Mazroui, UAE Minister of Energy; Dato’ Seri Mohamed Nazri bin Abdul Aziz, former Minister of Tourism & Culture in Malaysia; and Sheikha Alyazia bint Nahyan Al Nahyan, ambassador for culture for the Arab League's Educational, Cultural and Scientific Organisation (ALESCO). Her articles often explore the intersection of tradition and modernity, particularly in the context of Ramadan in the UAE, and she has a keen interest in the plant-based food industry and cultural heritage preservation.

Educated with a BA in Communications & Media Studies from Middlesex University and a BA in English-Arabic Translation from Cairo University, Hashem began her career working for a Cairo-based monthly city guide before moving into public relations, where she worked with prestigious clients like the Meydan hospitality group. Her expertise in culture, travel, and the arts, combined with her knowledge of editorial standards and the importance of clear communication and accurate translation, have made her a respected voice in journalism and media. To explore her extensive portfolio, visit

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Low-Carbon Hydrogen Projects in the Middle East

Islamic tech startups: An ecosystem in the making

The feasts of Ramadan: traditional cuisine, vegan meals, and dates with a twist are the iftar dishes of choice in the UAE

Demand for plant-based alternatives is rapidly climbing in the Middle East as new brands enter the market and consumers become more mindful about what they eat.

The real estate industry in the Middle East has green regulations. So what’s holding it back?

Saudi Arabia’s Neom to promote religious heritage for global tourists

UAE halal fast-food brand ChicKing to open 30 outlets in Canada by 2023

New collaborations to tap into luxury and under-30 modest fashion segments

Tenants look for value and efficiency

Egypt's streetlights go solar

Is coaching the key to world champion business performance?

Why hotels across the Middle East are embracing LED

NOC, IOC Technology Maturity Leaders Pressured By Volatile Market Outlook

Time is of the essence in Dubai’s smart city strategy

Abu Dhabi and Paris lead efforts to establish $100mln fund to preserve cultural heritage in war-torn zones.

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