The article critiques the concept of 'happy narratives' in contemporary media and culture, using 'Emily in Paris' as a primary example. It argues that these narratives, which present overly simplistic and optimistic resolutions to challenges, are pervasive in advertising, self-help literature, and social media. The author draws on theories from scholars like Sara Ahmed, Michel Foucault, and Lauren Berlant to highlight the problematic nature of these narratives, suggesting they trivialize real-world issues and perpetuate unrealistic expectations. The text calls for a more critical and pessimistic approach to these cultural phenomena.

The article by Ira Solomatina discusses the concept of 'freedom' as portrayed in fashion media and marketing, particularly in the context of the COVID-19 pandemic and societal changes. It critiques the overuse and commodification of the term in fashion campaigns, suggesting that the industry promotes a shallow, consumerist version of freedom. The author references Michel Foucault's ideas on power and discourse, and Sarah Banet-Weiser's work on brand authenticity, to argue that the fashion industry's discourse on freedom often serves as a marketing tool rather than a genuine call for empowerment. The article also notes a shift in fashion media towards more politically conscious content, as seen in Teen Vogue's political commentary.

Vogue India, a magazine with a large readership, predominantly features Hindu customs and upper-class Hindu women, aligning with the Bharatiya Janata Party's portrayal of India as a Hindu nation. This exclusion of Muslim culture and fashion reflects the broader political climate under Prime Minister Modi, where discrimination against Muslims is rising. The article traces the roots of anti-Muslim sentiments to colonial times and criticizes the fashion industry's silence on the government's discriminatory policies. It highlights the need for inclusivity and the role of the fashion industry in shaping cultural narratives, with some designers like Sabyasachi and Kallol Datta advocating for a more tolerant and diverse future for Indian fashion.

Ignasi Monreal, a 27-year-old Spanish artist, is known for his colorful and surreal illustrations that blend influences from Manga, Renaissance art, and science fiction. His work has resonated with fashion's elite, including Gucci's creative director Alessandro Michele, leading to collaborations on campaigns for Gucci and other major brands like Dior, J.W. Anderson, and Louis Vuitton. Monreal's unique style mixes the mundane with the extraordinary, often with a humorous touch. His recent #GucciGift campaign drew inspiration from Renaissance art and Greek mythology, while for Dior, he referenced the brand's 1940s palette. Monreal values the special nature of illustrations in an era where photography is ubiquitous.

Ignasi Monreal, a 27-year-old Spanish artist, is known for his surreal and eclectic illustrations that draw from diverse references such as Japanese Manga, Renaissance art, and science fiction. His unique style has captivated major fashion brands, leading to collaborations with Gucci, Dior, J.W. Anderson, and Louis Vuitton. Monreal's work for Gucci, under the creative direction of Alessandro Michele, includes the #GucciGram project and the #GucciGift campaign, where he was given creative freedom to blend classical art with modern fashion elements. His illustrations are celebrated for their humor, detail, and ability to mix the mundane with the extraordinary.