Jayakumar K, a digital marketing professional and CEO of Cearsleg Technologies, criticizes the use of 'filter bubbles' by companies like Google and Facebook. He explains that these bubbles, created by personalized search algorithms, limit users' exposure to diverse viewpoints, trapping them in echo chambers that reinforce their existing beliefs. This, he argues, can negatively affect critical discourse and freedom of expression online. Jayakumar also mentions his role as a Deputy Commander with the Kerala Police CyberDome. The article notes that the European Union is investigating the impact of filter bubbles and suggests that India should take precautions to mitigate their effects.

The article discusses the reliance of election campaigners on Facebook to engage with voters, highlighting their lack of adoption of newer online techniques. It notes that while veteran leaders and sitting MLAs receive attention on social media, few have made significant gains, with CPM candidate M.V. Nikesh Kumar being an exception. The piece emphasizes the failure to utilize Big Data and the Search Engine Manipulation Effect (SEME) to analyze online trends. An expert, Mr. K. Jaya Kumar, suggests that campaigners are not fully exploiting tools like Google Trends and that voters use Google to search for information about candidates. The article also touches on the impact of SEME on shifting the voting preferences of undecided voters significantly.

In Kerala, known as India's 'first digital State', political candidates are increasingly turning to online campaign strategists to engage with voters due to the high internet and smartphone penetration. The state boasts over 30 million mobile connections among its 33 million population, with significant broadband and mobile internet access. K Jayakumar, CEO of Cearsleg Technologies, a digital marketing firm in Thiruvananthapuram, notes that candidates are keen to enhance their online visibility, with at least six candidates seeking Cearsleg's services to plan their online strategies. The company, which commits to serving only one candidate per constituency, utilizes Google Trends data and the Search Engine Manipulation Effect to ensure candidates' visibility in search results. Recent changes to Google AdWords have also been advantageous for online campaigning. Cearsleg works with candidates to select appropriate keywords and content to boost their search presence, integrating social media profiles into search results as well.

The article discusses the emergence of a potential 'Google bomb' in Kerala, India, centered around the phrase 'Collector Bro.' This term went viral on social media following a local district collector, N Prashant, who became popular and then ceased social media activity due to overwhelming friend requests. K Jayakumar, CEO of Cerasleg Technologies and a Google analytics expert, noted the significant search volume for 'Collector Bro' and suggested that it could become the first Google bomb from Kerala, attracting global attention. The article explains how a Google bomb works and implies that the trend is being closely monitored for its potential impact on search engine rankings.

Cearsleg Technologies, a Singapore-based company, has developed an augmented reality-based application designed to assist politicians in their campaigns. This app allows candidates to appear 'live' on billboards or other displays, providing an interactive experience for voters. The CEO of Cearsleg, K Jayakumar, plans to introduce this app in regions with upcoming Assembly elections. The app offers a more authentic representation of candidates through visuals and sound compared to traditional news releases and can be integrated with social media, blogs, and online newspapers. Additionally, it is touted as being less expensive and using less memory than typical applications.

The article discusses the influence of social media on political elections, particularly focusing on the role it played in the 2014 general elections in India and its expected impact on upcoming Assembly elections. K Jayakumar, CEO of Cearsleg Technologies, a Singapore-based company specializing in digital marketing and online campaigns, suggests that states with higher levels of computer and internet penetration, such as Kerala and Punjab, will see significant effects from web-based PR work. Cearsleg Technologies has developed a new approach called 'folksonomy-based collaborative tagging' for online PR, which is expected to be an effective campaign strategy. The company is also in talks with political parties to assist in their digital campaigning efforts for the Assembly elections. The article highlights the growing importance of the internet and social media in modern political campaigns.