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Jenna Gottlieb is a Fixer And Journalist based in Reykjavík, specializing in Business and Finance with expertise in Feature Stories and Content Writing. Available for freelance assignments on Paydesk. Speaks English and Icelandic

Jenna Gottlieb


Languages
English Icelandic
Jobs Completed 3

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About Jenna
Jenna Gottlieb is a journalist based in Reykjavík, Iceland. A professional journalist since 1999, Jenna has written for numerous organisations, including the Associated Press, New York Post, The Independent, and Quartz, among others. Please view a selection of published work at ****.
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Feature Stories Content Writing Corporate Content
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Business Finance Politics
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Portfolio
How the enchanting Icelandic Christmas Eve book gifting ritual of Jólabókaflóð continues to delight
04 Apr 2024  |  inews.co.uk  |  English  |  Publishing Industry
In Iceland, the Jólabókaflóð, or 'Christmas book flood,' is a cherished tradition where books are the most popular Christmas gift, with the majority of book sales occurring in the months leading up to the holiday. This custom, which began during World War II due to import restrictions, has solidified Iceland's reputation as a nation of book lovers. The annual catalogue of new titles, once a paper publication sent to every home and now online, is eagerly anticipated. The tradition is integral to the publishing industry, with a significant portion of annual turnover occurring in the last four months of the year. Icelanders, including teacher Hildur Loftsdóttir, publisher Heiðar Ingi Svansson, and readers like Jón Heiðar Ragnheiðarson and Edda Snorradóttir, share their personal experiences and the joy of receiving books on Christmas Eve. The market for books is dynamic, with crime fiction author Arnaldur Indriðason expected to be a top seller. The tradition is seen as enduring, with new generations continuing to discover the joy of reading.
Tags:
Association of Icelandic Book Publishers Forlagið Hildur Loftsdóttir Heiðar Ingi Svansson Jón Heiðar Ragnheiðarson Edda Snorradóttir Egill Örn Jóhannsson Arnaldur Indriðason Tintin books The Shooting Star Cultural Traditions Publishing Industry
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