The article discusses the importance of ports as critical hubs in the supply chain, where transportation systems, service providers, and merchandise distribution converge. It emphasizes the need for organizations to improve both internal and external performance, integrating with suppliers and customers to create a coherent and high-performance business model. The article highlights the SCOR model (Supply Chain Operations Reference) as a diagnostic tool for supply chain management, which provides a framework for integrating business concepts, performance metrics, benchmarking, and best practices. This model facilitates communication among supply chain actors and enhances management efficiency. The article also mentions that continuous process improvement is vital for organizations to adapt to market changes and meet customer needs effectively.