The article discusses a scandal in Almendralejo, Spain, where local teenagers received AI-generated nude images of themselves, created from their clothed Instagram photos using an app called Clothoff. The app, which allows users to 'undress' pictures with AI, was used by other teenagers to create and circulate these images. The article highlights the ease of creating such deepfakes and the distress caused to the victims. It also mentions a study by Sensity AI, which found that 96% of deepfake images are of non-consenting women, and a Europol report predicting that 90% of online content could be AI-generated within three years. Euronews Tech Talks plans to explore the scope of AI Deepfake technology, its risks, and educational strategies to combat its misuse in a series of episodes.

The article draws parallels between the strict social hierarchy of wolf packs and the gender roles imposed on women, reflecting on the author's personal experiences of gender expectations in childhood and sports. It criticizes the behavior of Luis Rubiales, president of the Spanish Football Federation, for his inappropriate actions towards women's national team player Jenni Hermoso and others during a celebration, overshadowing their victory. The article condemns the silence and complicity surrounding such behavior in society.