A survey by LoopMe reveals that only 14% of UK shoppers plan to spend during the Black Friday and Boxing Day sales, although 50% are influenced by sales and discounts. The survey highlights opportunities for brands to enhance marketing strategies to boost consumer engagement. The study also notes a balanced preference for in-store and online shopping, with a significant interest in luxury goods, fragrances, and cosmetics. The findings suggest that strategic marketing could capitalize on consumer tendencies to increase sales during the holiday season.

The Young Arrows Awards 2024 celebrated emerging talent in the UK moving image advertising industry, presenting 18 awards across various categories. The event, held in London, saw a significant increase in entries due to the removal of entry fees. Notable winners included Rebecca Treloar for Amazon and Conor Duffy for Premier Bet. The awards, supported by the British Arrows, aim to identify and encourage future creative stars. The event highlighted the high standard of entries and the promising future of the industry.

Loop Earplugs has partnered with Impero, a creative agency, to promote its new Loop Dream product in the US market. The campaign, launching in January 2025, aims to position Loop Dream as a leading solution for noise-related sleep issues, emphasizing its comfort and noise reduction capabilities. The collaboration seeks to enhance brand growth through innovative marketing strategies. Loop's product range, including Quiet, Engage, Experience, and Switch, is designed to cater to diverse needs, from festival-goers to those with sound sensitivity.

Tea India has appointed Quiet Storm as its agency partner without a pitch, marking a significant step in its growth strategy. The partnership aims to enhance brand awareness through a campaign launching in November, starting with a regional test in Birmingham. Tea India seeks to disrupt the hot beverage market by promoting its authentic chai blends, blending Indian tradition with modern flavors. The collaboration is seen as a natural fit due to shared values and vision, with both parties eager to challenge the status quo and introduce more consumers to Tea India's offerings.

Hilltop Honey, the UK's second largest honey brand, has appointed Bountiful Cow as its UK media agency without a formal pitch, following a three-month internal review. The agency will develop a disruptive media strategy to enhance brand awareness and re-appraisal of honey. Hilltop Honey, led by founder Scott Davies, is a family business with products available in major UK retailers. Both companies express enthusiasm for the partnership, aiming to challenge category norms and drive growth.

The article critically examines Donald Trump's tariff policies, arguing they were ineffective in achieving their intended goals of boosting US manufacturing and reducing reliance on foreign suppliers. Research indicates that tariffs increased costs for US consumers, provoked retaliatory measures from trading partners, and failed to stimulate domestic job growth. The article suggests that reshoring manufacturing requires more than just trade barriers, emphasizing the need for a supportive ecosystem of suppliers and skilled labor. It also notes that while tariffs are not exclusive to right-wing politics, they have continued under Joe Biden's administration, albeit with some relaxations. Former Vice President Mike Pence is highlighted as a critic of tariffs, advocating for their removal to benefit consumers.

The increasing mature weight of United States beef cows is a concern due to higher nutrient requirements. Reducing the mature weight of beef cows can lower feed costs and improve the efficiency, sustainability, and profit potential of commercial cow-calf production by enhancing the pounds of calf weaned.

The BBC has acquired the Cold War era thriller Spy/Master for BBC iPlayer and TV channels from Warner Bros. Discovery. The six-part series, filmed in Romania and Hungary, follows the perilous week of Victor Godeanu, a secret Soviet agent and advisor to Romanian President Nicolae Ceaușescu, as he attempts to defect to the United States. The series features a cast including Alec Secăreanu, Claudiu Bleonț, and Svenja Jung, and is produced by Proton Cinema and Mobra Films. It was created by Adina Sădeanu and Kirsten Peters, directed by Christopher Smith, and produced by Ioanina Pavel.

A 62-year-old man named Richard Slayman has become the first living person to receive a genetically edited kidney from a pig, a groundbreaking procedure performed by doctors at Massachusetts General Hospital. The surgery, which took four hours, represents a significant advancement in medical science, offering hope to many patients on dialysis and those awaiting kidney transplants. The pig kidney was engineered by the biotechnology company eGenesis, aiming to address the shortage of human organs for transplantation. The procedure involved extensive genetic modifications to the pig's kidney to reduce the risk of immune rejection. This milestone builds on previous efforts and technological advancements in gene editing and organ transplantation, potentially revolutionizing the field and making dialysis obsolete.

A 62-year-old man, Richard Slayman, became the first living person to receive a genetically edited kidney from a pig in a landmark surgery at Massachusetts General Hospital. The procedure, which involved significant genetic modifications to the pig kidney, offers hope to many Americans dependent on dialysis and awaiting kidney transplants. The kidney was engineered by the biotechnology company eGenesis, aiming to address the shortage of human organs for transplantation. The surgery marks a significant advancement in medical technology, potentially paving the way for more widespread use of animal organs in human transplants.