Corporate Social Responsibility (CSR) significantly influences consumer opinions in Latin America, with 81% of surveyed consumers considering a company's social and environmental actions when forming opinions. A majority of consumers prefer to buy from and recommend socially responsible companies, with 77% expressing loyalty to companies sharing their values. The study highlights a shift in labor market preferences, with 79% unwilling to work for companies with unethical practices. Trust in communicators varies, with scientists and community leaders being the most trusted, while politicians and celebrities are the least. Environmental concerns, such as air and water pollution, are prioritized differently across countries, with Colombia focusing on environmental care, Brazil on combating hunger, and Chile on diversity in corporate communications. Peru favors community engagement, while Mexico supports public corporate positions on positive actions. Argentina places less importance on social and environmental actions but emphasizes poverty alleviation.

Choosing an SEO agency is a critical decision akin to selecting a surgeon for a medical procedure. The article emphasizes the importance of hiring a reputable and specialized SEO agency to enhance a company's online visibility and reputation. It outlines key factors to consider, such as the agency's expertise in content generation, on-page and off-page SEO, user experience, and technical SEO. The article also warns against agencies making exaggerated promises, charging for keywords, using unethical link-building practices, offering surprisingly low rates, and failing to demonstrate results. Sherlock Communications is highlighted as a capable provider of comprehensive SEO services.

SEO and SEM are digital marketing strategies aimed at increasing website visibility and improving search engine rankings. SEO focuses on organic search optimization, while SEM involves paid advertising to achieve immediate visibility. The article explains the differences between the two, highlighting the benefits and considerations of each approach. It also emphasizes the importance of a well-optimized website for better search engine results and suggests a mixed strategy for optimal outcomes. Sherlock Communications offers expertise in both SEO and SEM to guide businesses in choosing the right strategy.

The article addresses the common question of how long it takes for SEO to show results. It explains that there is no precise answer, as it depends on various factors such as the starting point, domain authority, and competition for keywords. The article emphasizes the importance of setting realistic expectations and choosing battles wisely based on possibilities and budget. It also provides examples of typical client inquiries and appropriate responses, highlighting that SEO is a gradual process influenced by multiple variables.

In 2020, Google announced the introduction of Core Web Vitals, a set of metrics aimed at measuring user experience on websites. These metrics, which include Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS), are crucial for SEO and improving website effectiveness. Google Search Console is recommended for monitoring these metrics. Core Web Vitals have become a significant factor in search engine rankings, emphasizing the need for web developers to prioritize user experience.

The article discusses the importance of App Store Optimization (ASO) for increasing the visibility and download rates of mobile applications on Google Play and App Store. It highlights common mistakes developers and marketers make in ASO, such as ignoring keyword optimization, underestimating the importance of visual resources, and failing to localize app listings for different markets. The article emphasizes the need for continuous testing and monitoring to improve app performance and conversion rates. It also provides practical tips for optimizing keywords, utilizing visual assets, and leveraging A/B testing tools to enhance app visibility and user acquisition.

The article examines the usage of streaming services in Latin America in 2021, highlighting the impact of the pandemic on consumer behavior. Netflix remains the most popular service, with over 65% preference among surveyed users, followed by Amazon Prime, HBO Max, and Disney Plus. Despite the relaxation of pandemic restrictions and increased social activities, a significant portion of users do not plan to reduce their streaming time. The study includes responses from 3,275 people across Brazil, Argentina, Mexico, Chile, Colombia, and Peru.