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About Martin
Day Woods is a based in Louisville, United States of America.
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Analysis: EY brand takes beating in case vs. whistleblower

06 Oct 2023  |  www.complianceweek.com
EY lost a $10.8 million court case against whistleblower Amjad Rihan, with High Court Judge Timothy Kerr criticizing EY for obscuring audit findings and lacking professional ethics. The case involved allegations against EY's client, Kaloti Jewellery International, for money laundering and deceptive practices. EY expressed disappointment and plans to appeal. The judgment highlighted the negative impact on EY's brand and credibility, while Rihan is portrayed positively for his ethical stance.

Analysis: A case study on why following steps on ABC compliance is so important

01 Oct 2023  |  www.complianceweek.com
The article discusses the importance of adhering to anti-bribery and corruption (ABC) compliance procedures, using the case of Asante Berko, a former Goldman Sachs banker charged by the U.S. SEC for facilitating bribes to secure a contract in Ghana. It highlights the international dimensions of the case and the jurisdiction of U.S. law enforcement. The article emphasizes the significance of a strong ABC compliance framework in protecting firms and ensuring good outcomes, noting that Goldman Sachs avoided institutional charges due to its effective compliance measures.

Multilingual SEO: What It Is & How to Do It

28 Mar 2023  |  semrush.com
Multilingual SEO involves translating website content into multiple languages to reach international audiences and improve organic search results. The guide outlines steps including market identification, keyword research with native speakers, deciding URL structure, translating and optimizing pages, and implementing hreflang attributes. It emphasizes the importance of human translation over automated tools for accuracy and nuances. The guide also covers acquiring backlinks from relevant, high-authority websites and using Semrush's tools for SEO and market analysis.

In the battle over whistleblowers, money matters

26 Mar 2021  |  complianceweek.com
The article discusses the contrasting approaches to whistleblowers between the UK and US, highlighting the Financial Conduct Authority's (FCA) new campaign to encourage whistleblowing and the lack of financial incentives for whistleblowers in the UK, as opposed to the US Securities and Exchange Commission's (SEC) successful whistleblower program. It references the case of Barclays Bank and its CEO Jes Staley's fine for attempting to identify a whistleblower, and the SEC's significant payouts to whistleblowers. The author, who has had personal experiences with the FCA, suggests that rewarding whistleblowers is essential for effective enforcement against misconduct and crime.

Tolerance key to defining company culture

18 Mar 2021  |  www.complianceweek.com
Company culture is fundamentally shaped by tolerance and intolerance, influencing conduct and decision-making. Recent actions by shareholders against ING Bank and Westpac highlight growing intolerance towards misconduct, particularly in anti-money laundering (AML) practices. Historically, tolerance of bad behavior for profit has led to systemic issues, as seen in the U.K. Financial Conduct Authority's enforcement notices against banks for manipulating foreign exchange rates. A positive company culture, where employees feel valued and supported, contrasts sharply with environments of intimidation and fear, underscoring the need for compliance professionals to foster good conduct and collaboration.

James Freis did the right thing at Wirecard … but why didn’t anyone else?

01 Feb 2021  |  www.complianceweek.com
James Freis, in an interview with the Wall Street Journal, revealed he quickly identified significant fraud at Wirecard and criticized the culture of silence within the company. The article questions why external auditors and regulators failed to act, highlighting the broader implications of Wirecard's collapse, including regulatory and legislative scrutiny. The resignation of BaFin's head, Felix Hufeld, and class-action lawsuits against EY underscore the fallout. The piece concludes that Freis stands out as a rare figure of integrity amid widespread management and regulatory failures.

James Freis did the right thing at Wirecard … but why didn’t anyone else?

01 Feb 2021  |  www.complianceweek.com
James Freis, in an interview with the Wall Street Journal, revealed that he quickly identified significant fraud within Wirecard and criticized the culture of silence and lack of accountability within the company. The article highlights the broader failures of external auditors, regulators, and management, leading to Wirecard's insolvency and subsequent legal and regulatory fallout. The resignation of BaFin's head, Felix Hufeld, and ongoing discussions about legislative changes underscore the widespread impact. Investors are now more cautious, particularly regarding firms audited by EY, which faces class-action lawsuits. Freis stands out as one of the few former Wirecard executives who acted with integrity.

Compensation or compromise? The risks of compliance bonuses

04 Jan 2021  |  www.complianceweek.com
The article discusses the potential risks and ethical dilemmas associated with compliance bonuses in the financial services industry. It highlights how bonuses can influence compliance officers' decisions, potentially leading to compromised integrity and credibility. The author argues that compliance officers should receive higher salaries instead of bonuses to avoid unconscious bias and ensure ethical decision-making. The narrative includes personal experiences and examples from the author's career, particularly focusing on their time at Wachovia Bank (now Wells Fargo), where compliance was compromised due to the influence of bonuses.

Recordkeeping among a compliance officer’s greatest allies

30 Dec 2020  |  www.complianceweek.com
The article discusses the critical role of recordkeeping in compliance and financial crime prevention, highlighting the EncroChat network breach by European law enforcement and its impact on criminals like Maher. It emphasizes the value of maintaining records to support evidence and memory, citing the Rihan v. Ernst & Young case as an example where lack of records led to the conclusion that a claimed meeting did not occur. The author advises compliance professionals to diligently document communications and decisions, as these records can be vital in litigation and challenges.

We’ve been failing at AML efforts, but new U.S. rules offer hope

22 Dec 2020  |  complianceweek.com
David Lewis of the Financial Action Task Force acknowledged the widespread failure in anti-money laundering (AML) efforts, a sentiment echoed by the FinCEN leaks. The U.S. has responded with new legislation aimed at ending anonymous shell companies and initiating a whistleblower program. The author, a former whistleblower against Wachovia Bank, discusses the changing landscape of AML compliance and the increasing role of whistleblowers, highlighting the potential profitability in the whistleblowing industry, especially with the involvement of specialized law firms and individuals like Harry Markopolos. The article emphasizes the need for AML compliance practitioners to improve their practices in light of these developments.

Confidence is the ultimate tool in fighting fraudsters

18 Dec 2020  |  complianceweek.com
The article discusses the importance of confidence in fraud and money laundering investigations, emphasizing that investigators must be assertive and knowledgeable to effectively confront fraudsters. It highlights the shift in crime towards online platforms, where traditional security measures are not present. The author, a former police detective, shares tips for investigating online fraud, such as challenging generic email addresses and poor spelling, and advises against being intimidated by fraudsters' aggression. The piece also touches on the impact of COVID-19 on fraud, with a significant increase in fraudulent activities and the failure of AML and fraud controls. It concludes by stressing the need for confidence in legitimate processes to prevent fraud and protect customers.

Crackdown on culture part of widespread regulatory push

05 Nov 2020  |  www.complianceweek.com
Regulators have intensified their focus on the conduct and culture within financial firms, particularly following the 2008 financial crisis. The FCA's recent actions, including a ruling on November 5, aim to address issues like bullying, harassment, and discrimination within the industry. The FCA's approach underscores the importance of fair and independent disciplinary processes and the need for comprehensive training to ensure proper handling of misconduct allegations. The article highlights the critical role of conduct, culture, and behavior in determining a firm's operations and risk decisions.

Avoiding the compliance pitfalls of bias, bullying, and blind spots

21 Oct 2020  |  www.complianceweek.com
Compliance professionals play a crucial role in helping businesses avoid the pitfalls of bias, bullying, and blind spots, as exemplified by Apple's success under Steve Jobs' philosophy of hiring smart people. Bias suppresses ideas and evolution, bullying drives away talent and innovation, and blind spots, like the one that led to Apple's $60 million payout to employees for post-shift security checks, can be costly. Compliance officers must actively seek out these issues to maintain a healthy business environment.

Progress on beneficial ownership key to AML fight

20 Oct 2020  |  www.complianceweek.com
The article discusses the importance of beneficial ownership transparency in combating money laundering and illicit financial activities. Andrew Fahie, the Prime Minister of the British Virgin Islands, announced efforts to create a public register of beneficial ownership for companies in the BVI. The article references the Panama Leaks and the role of HSBC in facilitating offshore entities. It highlights recent legislative changes in the U.K. and ongoing efforts in the U.S. to mandate the verification of significant influencers in corporate entities. The text underscores the need for collective action from governments, financial institutions, and other stakeholders to drive change and enhance financial system integrity.

With ‘FinCEN Files,’ don’t shoot the messenger

30 Sep 2020  |  www.complianceweek.com
The 'FinCEN Files' should not lead to criticism of journalists, regulators, or bankers, but rather focus on combating money launderers. The article discusses the challenges and misunderstandings related to 'tipping off' customers when filing Suspicious Activity Reports (SARs). It emphasizes the importance of dialogue and debate among AML and financial crime professionals, and highlights the role of journalists who consulted experts to accurately assess the SARs.

Lesson for startups: Don’t try to fake compliance

28 Sep 2020  |  www.complianceweek.com
The article discusses the challenges faced by regulated startup firms, particularly in the financial sector, in adhering to compliance requirements. It highlights instances of non-compliance, such as a practitioner opening accounts under fictitious names at a challenger bank, and draws parallels with corporate misconduct in the automotive and aviation industries. The piece underscores the importance of regulatory bodies acting against firms with inadequate compliance controls to maintain the integrity of the system. It also references significant penalties imposed on companies like Daimler AG and Boeing for regulatory failures, emphasizing the critical role of compliance in safeguarding public safety and trust.

FinCEN leaks impart key lessons on basics of writing SARs

28 Sep 2020  |  www.complianceweek.com
The FinCEN leaks have exposed a significant gap in the handling of Suspicious Activity Reports (SARs), revealing that millions of SARs are filed annually, overwhelming authorities. The article emphasizes the importance of precise wording and thorough investigation in SARs, highlighting that suspicion of a crime must be clearly articulated. It discusses the necessity of sometimes questioning customers about suspicious transactions and stresses the importance of accuracy and clarity in SARs to avoid future scrutiny. The leaks, although illegal, have been redacted to protect bank employees' identities.

FinCEN leaks damage trust between banks and regulators, but serve higher purpose

22 Sep 2020  |  www.complianceweek.com
The FinCEN leaks have sparked a divide among financial crime compliance officers, revealing significant differences between the U.S. and U.K. SAR regimes. The leaks highlight the failure of the AML regime and underscore the importance of public awareness and reduced tolerance for systemic failings. Despite the damage to trust between FinCEN and reporting entities, the leaks serve a higher purpose by informing the public and increasing awareness.

We’re losing the war on AML, and big consultancies aren’t helping

25 Aug 2020  |  complianceweek.com
The author criticizes the lack of innovation and confrontational approach in anti-money laundering (AML) efforts, particularly highlighting the role of big consultancy firms. Despite the evolution of laws and regulations, the author questions the value added by these firms over the past decades. The article suggests that boutique financial crime and AML consultancies may offer more effective and less expensive alternatives to the established 'Big Four'. The author invites differing opinions from those in big consultancies to contribute to the discussion for better AML outcomes.

‘I don’t know’ is among a compliance officer’s strongest statements

20 Aug 2020  |  complianceweek.com
The article discusses the value of compliance officers admitting when they do not know something, as it can lead to learning and sometimes aid in detecting fraud. The author reflects on their own experiences as a police officer and later as a financial crime compliance officer, emphasizing the importance of asking questions and not being intimidated by fraudsters. The case of Bernie Madoff and whistleblower Harry Markopolos is cited, highlighting the failure of the SEC to understand and act upon Markopolos's findings, which could have prevented prolonged fraud. The article concludes with a call for knowledge sharing and an open mind, quoting musician Frank Zappa.

Hat tip to HSBC for stopping money laundering, saving lives

18 Aug 2020  |  www.complianceweek.com
José Filomeno dos Santos, son of Angola's former president, was sentenced to five years in prison for attempting to steal $500 million in government funds, with the former central bank governor receiving eight years. The case's success and the return of the funds were significantly aided by HSBC staff, who reported the suspicious activity and blocked the account, leading to an international investigation. The recovered money is expected to greatly benefit Angola's healthcare and welfare, highlighting the impact of effective anti-money laundering efforts.

Wells Fargo must do more than pay to redeem fake account scandal

14 Aug 2020  |  complianceweek.com
Wells Fargo, under new leadership, faces scrutiny over the effectiveness of its compliance measures following the fake account scandal. Despite spending billions on compliance, the bank's actions suggest a culture that rewards silence over whistleblowing. The article reflects on the reputational damage to former executives, the plight of employees who lost their jobs for refusing to sell fake accounts, and the bank's reluctance to rehire whistleblowers. It questions whether financial penalties are sufficient and encourages Wells Fargo to reinstate whistleblowers to send a strong compliance message.

Having difficult conversations is key to modern compliance

11 Aug 2020  |  complianceweek.com
Compliance professionals are encouraged to embrace difficult conversations as a necessary part of their role to manage regulatory, criminal, and reputational risks. The article advocates for a confrontational, disruptive, courageous, and innovative approach to compliance in 2020, emphasizing the importance of asking tough questions and making informed decisions to protect the long-term future of firms. It highlights the challenges of dealing with colleagues who may prioritize short-term gains over long-term outcomes and the need for compliance professionals to justify their actions by referencing training, laws, regulations, and regulatory notices.

Let masks be a symbol of safety in all situations

30 Jul 2020  |  www.complianceweek.com
The article discusses the importance of compliance and security in the context of COVID-19, emphasizing the need for businesses to communicate effectively with customers about protecting themselves from fraud, especially when working from home. It suggests using the mask as a symbol for safety and protection, and recommends enhancing compliance and protection marketing campaigns, including the adoption of two-factor authentication. The author also advises customers to be cautious when contacted by others and to control their own investment opportunities.

U.K.’s Russia report underscores need to question big money

22 Jul 2020  |  www.complianceweek.com
The article discusses the importance of continuing the fight against corruption despite setbacks, such as the Department of Justice's controversial decision to release a dangerous Mexican general. It highlights the inefficiencies in the global AML community due to the overload of low-value suspicious activity reports. Financial crime expert Martin Woods offers advice on using data to combat fraud. The article also covers key takeaways from Compliance Week’s Third-Party Risk Management & Oversight Summit and includes a book review on building organizational trust quickly.

Using data to fight fraud fire with fire

21 Jul 2020  |  complianceweek.com
Fraud is increasing amid the coronavirus pandemic, with criminals exploiting vulnerabilities and targeting healthcare budgets and government support schemes. The UK's Serious Fraud Office suggests that fraud below a certain financial threshold is unlikely to be investigated, a stance that may embolden fraudsters. The article argues for a proactive approach, where firms and individuals understand the value of their data and work to disrupt fraudsters by attacking their data and making their own environments hostile to fraudulent activities. It emphasizes the need for private sector vigilance and the importance of understanding and countering online fraudsters' tactics.

Nothing more important than knowing your risk exposure

20 Jul 2020  |  www.complianceweek.com
The article discusses the complexities of supply chain risk management, emphasizing the importance of knowing and controlling risk exposure. It highlights the case of Pakistan International Airlines, where a significant number of pilots were found with fake licenses, as an example of extreme risk. The article suggests that firms should demand data from their supply chains and take control to mitigate risks. It also mentions the role of the International Organization for Standardization in providing confidence through standards but questions their effectiveness within supply chains. The piece concludes by advising firms to be vigilant about various red flags in their supply chains.

Best practices KYC: What to do when your client is in the headlines

20 Jul 2020  |  www.complianceweek.com
The article discusses the evolving discipline of 'know your customer/client' (KYC) and the importance of ongoing negative media screening for high-risk client relationships. It highlights a recent enforcement action against Commerzbank by the U.K.'s Financial Conduct Authority for inadequate anti-money laundering (AML) controls. The article provides guidance on how financial crime compliance professionals should handle negative media alerts and manage confrontations with relationship managers who defend their clients. It emphasizes the need for thorough assessment and management of negative media alerts to ensure compliance and mitigate risks.

Analysis: Following the telephone trail to detect fraudsters

06 Jul 2020  |  www.complianceweek.com
The article discusses the successful operation by European police forces to infiltrate EncroChat, a secure communications platform used by organized crime groups. By modifying and selling mobile phones to criminals, law enforcement was able to intercept communications, leading to significant arrests. The piece emphasizes the importance of communication in criminal investigations and the need for firms to conduct due diligence on mobile numbers to prevent fraud and money laundering. It highlights how accurate telephone data can be a critical tool in exposing and combating financial crimes.

Analysis: VW ‘deliberately immoral’ ruling pushes governance lessons

01 Jun 2020  |  www.complianceweek.com
Volkswagen faces significant financial penalties and reputational damage due to governance failures and inadequate whistleblowing processes. The article emphasizes the importance of good governance and the role of whistleblowers in preventing corporate fraud. It draws parallels with other companies like Daimler, Wachovia Bank, and HBOS, highlighting the financial and reputational costs of poor governance. Investors are urged to demand robust whistleblowing mechanisms to protect their interests and ensure long-term stability.

Analysis: The problem with keeping a secret

12 May 2020  |  www.complianceweek.com
The article discusses the pitfalls of secrecy in the compliance and banking sectors, using the example of Bank Hapoalim's involvement in tax evasion and bribery schemes. It highlights the consequences of such actions, including hefty penalties and damaged reputations, and emphasizes the importance of transparency and rejecting secrecy to protect shareholders, customers, and communities. The narrative includes the role of whistleblower Bradley Birkenfeld and the actions taken by U.S. authorities like the Department of Justice and the Internal Revenue Service.

Cyber-criminals have supply chains, too

06 May 2020  |  complianceweek.com
The United States and United Kingdom governments have issued warnings about cyber-attacks on medical institutions amid the coronavirus pandemic, with Interpol reporting ransomware attacks on hospitals. Cyber-attacks leave a traceable supply chain of intelligence and data, including Bitcoin transactions that can potentially identify users involved in criminal activities. Bitcoin laundries exist within the criminal supply chain to obfuscate the origins of illicit funds. Legitimate Bitcoin owners face the risk of their assets being mixed with 'dirty' coins, affecting their usability and conversion to fiat currency. The article highlights the importance of due diligence in business supply chains to manage reputational risk and ensure confidence in transactions, emphasizing the role of compliance in safeguarding against infiltration and abuse by criminals.

Analysis: Luckin Coffee saga a case of déjà vu?

29 Apr 2020  |  www.complianceweek.com
Luckin Coffee, a major coffee chain in China, has seen its market value plummet due to fabricated transactions, drawing comparisons to past financial frauds involving Chinese companies. The article discusses the similarities to the frauds depicted in the documentary 'The China Hustle,' highlighting the challenges faced by U.S. regulators like the SEC in ensuring compliance and protecting investors from foreign companies. Despite self-reporting the false sales figures and some regulatory action from Chinese authorities, U.S. investors have suffered significant losses.

Watch out: Why luxury wristwear could be sign of corruption

27 Apr 2020  |  www.complianceweek.com
Babak Broumand, a former FBI agent, has been charged by the Department of Justice in California with conspiracy to bribe a public official. Broumand allegedly accepted bribes from an organized crime figure, which began when he was seen wearing a gold Rolex watch. The watch, a symbol of wealth and status, was identified as an opportunity for recruitment by an associate of organized crime. Broumand accessed secret law enforcement databases in exchange for money, potentially compromising ongoing investigations and the safety of undercover agents. The article highlights the use of luxury watches in criminal activities, including money laundering and status signaling.

Analysis: Lessons from a Singapore oil tycoon in the time of coronavirus

27 Apr 2020  |  www.complianceweek.com
The article discusses the financial crisis faced by the oil industry, exacerbated by the coronavirus pandemic and the plummeting oil prices. It highlights the case of Lim Oon Kuin, founder of Hin Leong, who admitted to hiding $800 million in debt and falsifying accounts to secure loans. The situation draws parallels to Bernie Madoff's fraud case, emphasizing the vulnerabilities in family-run businesses dominated by powerful figures. The collapse of Hin Leong, along with other commodity trading firms in Singapore, has significant implications for banks and the broader industry.

Nine Multilingual SEO Mistakes and How To Avoid Them

16 Apr 2020  |  multilingual.com
The article outlines nine common mistakes companies make when implementing multilingual SEO strategies and provides solutions to avoid them. Key points include the importance of using specific URLs for different language versions, avoiding automatic redirection without user choice, and the pitfalls of relying solely on machine translation. It emphasizes the need for professional translation, thorough keyword research for each market, and the benefits of transcreation over direct translation. Additionally, it highlights the necessity of localizing content for different countries and engaging in local link building to improve search engine rankings.

Analysis: Opportunity knocking for coronavirus criminals

06 Apr 2020  |  www.complianceweek.com
Criminal enterprises are adapting to the coronavirus pandemic by exploiting vulnerabilities and fear, with fraudsters engaging in scams involving fake goods and charities. Law enforcement agencies, including Interpol and Italian police, have issued warnings about these activities. The mafia is reportedly investing in cash-starved businesses, reminiscent of scenarios depicted in the Netflix series 'Ozark.' The article emphasizes the need for vigilance in monitoring business activities and maintaining up-to-date customer information to identify potential money laundering activities.

Analysis: Fraud in Germany propels new European AML plan

18 Mar 2020  |  www.complianceweek.com
The article discusses the cum-ex dividend arbitrage scheme in Germany, which led to significant tax fraud and has prompted new anti-money laundering (AML) recommendations from the European Banking Authority (EBA). The scheme, which operated for a decade, exploited tax rebates on share dividends, resulting in substantial financial losses for European governments. The EBA's findings highlight weaknesses in AML controls and supervision, emphasizing the need for enhanced scrutiny and risk assessments in proprietary trading desks to combat tax evasion. The article also touches on the broader issue of laundering proceeds from securities market crimes.

What Is SEO? Meaning, Examples & How to Optimize Your Site

22 Jan 2020  |  www.semrush.com
SEO (search engine optimization) is essential for improving a website's visibility in search engines like Google, aiming to increase organic traffic. SEO involves on-page and off-page activities, including keyword research, content creation, technical optimization, and link building. It is crucial for ranking higher in search results, which leads to more traffic and brand awareness. Unlike PPC, SEO focuses on earning organic rankings, which can provide long-term benefits. The article also discusses the importance of understanding search intent, creating high-quality content, ensuring website usability, and building authority through backlinks. Tools like Semrush can aid in various SEO tasks, from keyword research to site audits and backlink analysis.

International Website Design

02 Jun 2018  |  business2community.com
Creating effective websites for different cultures goes beyond translation and involves understanding cultural preferences and access capabilities. Asian websites are often dense and vibrant, reflecting local tastes for browsing a wide selection of options, while Western sites tend to focus on a few neatly displayed items. Internet speed also affects design choices, with Asian countries typically having faster broadband speeds than Western countries. European web design is diverse, reflecting the continent's wide variety of cultures and languages. To build a successful multi-national web presence, it's recommended to engage experts who can integrate responsive design, native language translation, SEO optimization, and other elements tailored to local tastes.

How to Apply Agile to Your Marketing and SEO

09 Oct 2017  |  www.business2community.com
Agile methodology, traditionally used in web development, is increasingly being applied to other business areas, including marketing and SEO. The article discusses the continuous nature of SEO due to frequent changes in Google's algorithm and suggests integrating Agile principles to improve marketing strategies. It provides examples of how Agile can be adapted for marketing, such as responding to changing requirements at a trade fair, and emphasizes the benefits of Agile for achieving better and more efficient results in business.

How To Write Blogs for Marketing (and Readers)

02 Mar 2017  |  www.semrush.com
Balancing blog content to appeal to both readers and marketing goals is challenging but achievable by following key rules. Focus on providing useful information, being abundant in content, offering unique insights, knowing when to market directly, and prioritizing customer needs. High-quality, in-depth posts are more effective than frequent, lower-quality ones. Citing research and expert opinions, the article emphasizes the importance of authenticity, trust, and strategic content marketing for long-term success.

How to Write Compelling Content for the Web

31 Jan 2017  |  business2community.com
Writing for the web differs from print due to the shorter attention span of online readers. Key strategies include using the F-Structure for reading patterns, incorporating important points in opening paragraphs, using subheadings and bullet points, including images, writing conversationally, keeping sentences and paragraphs short, using the active voice, linking to sources, and remembering SEO. Websites should have a home page, an 'About Us' page, a contact page, and a blog to improve user experience and SEO. The blog should showcase expertise without being overly salesy.

How to Establish Your Personal Brand as a LinkedIn Influencer

10 Jun 2016  |  www.business2community.com
Building a personal brand involves increasing online visibility and establishing oneself as an industry leader. LinkedIn is highlighted as a key platform for professionals to share compelling content and gain traction. Regular content creation, engaging with other posts, and sharing industry news are recommended strategies to enhance personal branding on LinkedIn. Consistent publishing and leveraging social media networks like Twitter, Facebook, and Google Plus can further amplify one's influence.

The Dos and Don’ts of Email Campaigns for Nonprofits (Part 1)

10 Jun 2016  |  www.business2community.com
Nonprofits, similar to small businesses, can benefit from email marketing due to limited time, cash, and resources. Email campaigns are a cost-effective way to engage donors, volunteers, and the community. A strong email strategy is crucial for online fundraising and maintaining support. The article provides tips for crafting successful emails, such as using empowering language, including pictures of people, and segmenting the email list to target specific groups. These practices can help nonprofits grow their donor base.

How to Do Content Marketing Cat-Style – 9 Steps to Success

08 Jun 2016  |  www.business2community.com
The article uses the behavior of cats as an analogy to outline nine steps for successful content marketing. It emphasizes the importance of having a great-looking website, understanding SEO algorithms like Google's Pandas and Penguins, aiming for high authority website links, creating unique and well-researched content, and focusing on quality over quantity. The article also suggests being playful, relevant, and curious to improve content marketing efforts.

10 Secrets to Research the Best SEO Keywords

22 May 2016  |  www.business2community.com
Researching the best SEO keywords is crucial for online strategy success. Key tips include avoiding highly competitive keywords, focusing on niche markets, consistently using chosen keywords, and exploring unique terms. Tools like Moz and Google Adwords can aid in keyword research, while analytics help track performance. Localizing keywords and analyzing competitors' strategies are also recommended. Testing keywords across various search engines and creating longer, unique phrases can enhance SEO effectiveness.

If In Doubt, Map It Out

21 May 2016  |  www.business2community.com
The article emphasizes the importance of mapping out ideas to enhance understanding and problem-solving. It highlights various tools such as mind maps, T-Charts, whiteboards, and butcher paper for brainstorming and organizing thoughts. The author suggests that being proficient in these techniques can help individuals stand out in their careers by enabling them to consider multiple perspectives and develop comprehensive solutions. Microsoft’s Office Lens and OneNote are recommended for capturing and organizing these maps.
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