The article discusses the issue of food waste, highlighting that between 33 and 50 percent of all food produced globally is wasted annually. The author, Matt Homewood, expresses skepticism towards the notion that consumers are primarily to blame for this waste. Instead, he investigates local supermarkets in Denmark, discovering large amounts of perfectly good food being thrown out. Homewood shares his findings on Instagram to raise awareness. He criticizes supermarket pricing strategies for contributing to waste and suggests that making commercial food waste illegal could be a solution. The article includes images of the food Homewood has found in dumpsters.

The article discusses the issue of food waste, highlighting that between 33% and 50% of all food produced globally is wasted, amounting to 1.2 to 2 trillion kilograms annually. The author shares their personal initiative called 'An Urban Harvester,' which they launched on Instagram to raise awareness about food waste through daily posts of Urban Harvest photos in Copenhagen. The author's mission is to end supermarket food waste in Denmark and beyond by disrupting the current supermarket business model, aiming for a more sustainable and fair food system. A 2021 report by Tesco and WWF is mentioned, which estimates annual food waste at 2.5 trillion kilograms, considered a conservative figure.