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Matt Homewood

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About Matt
Matt Homewood is a journalist based in Copenhagen, Denmark. He writes mostly about food waste, global warming, biomass issues. Bilingual French-English.
Services
Audio package (Radio / Podcast) Content Writing Research
+3
Topics
Science & Environment Climate Change Fact Checking
Portfolio

Nadiya fronts food waste-climate campaign

01 Mar 2023  |  Wicked Leeks
Bake Off star Nadiya Hussain is leading the UK's first Food Waste Action Week to highlight the connection between food waste and climate change. The campaign, launched under the slogan 'Wasting Food Feeds Climate Change,' aims to reduce household food waste through tips and challenges. New research by Wrap reveals that a significant portion of the population is unaware of the link between food waste and climate change, despite food waste contributing more to greenhouse gas emissions than commercial flights. The campaign is supported by Riverford and Wicked Leeks, which have also launched initiatives to promote food waste reduction. Wrap's chief executive, Marcus Gover, emphasizes the overlooked impact of food waste on global emissions.

Short film I made with Rob Greenfield about two year supermarket food waste project.

An Urban Harvester

16 Jul 2021  |  The Copenhagen Post
The article discusses the issue of food waste, highlighting that between 33 and 50 percent of all food produced globally is wasted annually. The author, Matt Homewood, expresses skepticism towards the notion that consumers are primarily to blame for this waste. Instead, he investigates local supermarkets in Denmark, discovering large amounts of perfectly good food being thrown out. Homewood shares his findings on Instagram to raise awareness. He criticizes supermarket pricing strategies for contributing to waste and suggests that making commercial food waste illegal could be a solution. The article includes images of the food Homewood has found in dumpsters.

Let's Talk Food Waste & Sustainability

27 Jan 2021  |  Matt Homewood
The article discusses the issue of food waste, highlighting that between 33% and 50% of all food produced globally is wasted, amounting to 1.2 to 2 trillion kilograms annually. The author shares their personal initiative called 'An Urban Harvester,' which they launched on Instagram to raise awareness about food waste through daily posts of Urban Harvest photos in Copenhagen. The author's mission is to end supermarket food waste in Denmark and beyond by disrupting the current supermarket business model, aiming for a more sustainable and fair food system. A 2021 report by Tesco and WWF is mentioned, which estimates annual food waste at 2.5 trillion kilograms, considered a conservative figure.

Palestine’s Fairtrade olive branch

04 Mar 2020  |  Wicked Leeks
Palestinian farmers utilize Fairtrade certification to gain better access to international markets and ensure a guaranteed income, despite facing land ownership conflicts and occupation by Israel. The Palestinian Fair Trade Association, founded in 2004, aids over a thousand farmers in exporting products like olive oil, dates, and almonds. Fairtrade is deeply intertwined with Palestinian identity and resistance, with olive oil being a significant symbol. Organic and regenerative farming practices are adopted out of necessity due to import restrictions. The Fairtrade label also serves as a platform for Palestinians to share their narrative with the world, especially during Fairtrade Fortnight organized by the Fairtrade Foundation.
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