Addressable TV advertising has evolved from a niche tactic to a crucial strategy for national advertisers seeking incremental reach. By targeting light TV viewers, addressable advertising complements traditional TV campaigns, ensuring comprehensive audience coverage. Multichannel video programming distributors (MVPDs) leverage deterministic data to enhance audience reach and match rates. Addressable campaigns are shown to be more effective in reaching light and no-TV households, offering better measurement and premium content environments. Comcast's internal studies highlight the significant impact of addressable advertising in optimizing campaign performance and achieving advertising goals.

Georgia, once the world's fourth-largest tea exporter, is seeing a revival of its tea industry after decades of decline due to political and social changes. The history of Georgian tea dates back to the 19th century, with significant contributions from figures like Mamia V Gurieli and Alexander Popov. The Soviet era's focus on mass production led to a decline in tea quality. Today, initiatives like the Tea Route program, led by Aleko Mameshvili, aim to restore traditional tea culture and attract tourists. Key players in this revival include small and medium-sized farms and companies like Anaseuli and Natura Tea Company.

The article presents a list of the 50 best coastal towns in the United States, highlighting the unique features and attractions of each location. It covers a diverse range of towns, from Sullivan's Island in South Carolina with its Civil War history and lighthouses to Carmel-by-the-Sea in California, known for its European charm and pristine beaches. The list includes destinations known for their history, natural beauty, local culture, and culinary scenes, offering something for every type of traveler seeking a coastal escape.

The article outlines eight day trips from Tbilisi, Georgia, highlighting historical and cultural sites such as the ancient towns of Mtskheta, Gori, and the Uplistsikhe Cave Town, as well as the David Gareja Monastery Complex. It also covers natural attractions like Birtvisi Canyon and the scenic town of Stepantsminda. The wine region of Kakheti, with towns like Sighnaghi and Telavi, is featured for its wineries and royal history. Lastly, the article suggests visiting Akhaltsikhe and the rock-cut town of Vardzia. These destinations offer a mix of nature, history, and culture, ideal for travelers with limited time in Georgia.

The article discusses a legal dispute involving the application of the Leahy-Smith America Invents Act (AIA) to patents filed after its enactment. Specifically, it examines whether patents filed after March 16, 2013, known as pure AIA patents, can be subjected to interference proceedings, which were a feature of the pre-AIA first-to-invent system. The case in question involves SNIPR and Rockefeller, two companies with patents for CRISPR gene editing techniques. The Patent Trial and Appeal Board (Board) had declared an interference to determine which company invented the technique first, and subsequently canceled SNIPR's claims due to Rockefeller's earlier filing date. SNIPR appealed, arguing that as a pure AIA patent, it should not be subject to interference proceedings. The Federal Circuit agreed with SNIPR, ruling that pure AIA patents are not subject to interference proceedings, thus upholding the AIA's intention to simplify the patent system by moving to a first-to-file approach.

The article announces the Walk By Faith conference, which aims to strengthen participants' faith and encourage them to live it out within their communities. The conference is hosted by Melanie Hamilton and includes worship sessions and teachings. The focus is on deepening one's relationship with God and exploring ways to make a positive impact on the community. Details for registration and further information are provided through a link.

The White House Office of Management and Budget (OMB) has paused the compliance deadline for the revised Employer Information Report (EEO-1 Form), which requires certain employers to report additional data on employee earnings and hours worked. The revision, proposed by the EEOC in 2016, has been met with opposition from business groups like the U.S. Chamber of Commerce due to concerns over cost, utility, and confidentiality. While the EEOC plans to publish further details in the Federal Register, employers must continue to track and submit data as per the previous EEO-1 Form requirements by March 31, 2018.

The article discusses the U.S. Equal Employment Opportunity Commission's (EEOC) decision to collect employer pay data for the years 2017 and 2018, following a ruling from a Washington, D.C. district court. The court had reinstated the EEOC's collection of pay data, which had been previously halted by the Office of Management and Budget (OMB). Employers are required to report W-2 wage data and hours worked within 12 specified pay bands by September 30, 2019. The EEOC plans to open submissions for this data in mid-July. Additionally, employers must submit Component 1 demographic data by May 31, 2019.

Ashley Evans and Brendan Roche are a couple who were motivated to lose weight in preparation for an all-inclusive trip to Maui that Roche won through his job. The article focuses on their journey towards a healthier lifestyle, emphasizing the non-scale victories they experience that encourage them to maintain their lifestyle changes. The story highlights the personal achievements and mindset shifts that come with a commitment to health and fitness, rather than just the numbers on a scale.

The Ninth Circuit court has ruled that California's AB 51, which prohibits employers from coercing employees into arbitration agreements, is not preempted by the Federal Arbitration Act (FAA) for the most part. The law aims to ensure that arbitration agreements are mutually consensual and not a result of unfair labor practices. However, the court did find that the civil and criminal penalties imposed by AB 51 for mandating arbitration are preempted by the FAA. This decision has left many questions unanswered, creating uncertainty for employers regarding the enforcement of arbitration agreements. As a result, employers are advised to consult with legal counsel to navigate the complexities of arbitration agreement practices in light of this ruling.