Affirm has revamped its app to enhance user experience and capitalize on holiday spending, introducing features like a purchasing power display and a search function for financing offers from partner retailers. The update aims to attract younger shoppers who prefer BNPL options to avoid financing fees. Affirm's recent financial performance shows significant growth, though it still faces operating losses. The company plans to increase consumer engagement and transactions to achieve profitability. The article also discusses the broader BNPL market, highlighting its appeal to deal-conscious consumers and potential risks of overspending.

Postpartum care products have gained significant traction in mass retail, with brands like Frida Mom leading the charge by expanding their offerings and securing placements in major retailers such as Target and Walmart. The demand for these products is driven by a growing awareness of postpartum health needs and a cultural shift towards supporting new mothers. Frida Mom's innovative products, such as disposable mesh underwear and peri bottles, have become popular among mothers seeking quality postpartum care. The trend is further supported by increased consumer interest in maternal health, as evidenced by rising sales and the inclusion of postpartum products in baby registries. The article highlights the role of cultural recognition and celebrity endorsements in normalizing postpartum care discussions.

Former Nike employees express optimism and enthusiasm over the appointment of Elliott Hill as the new CEO, viewing him as a leader who can restore Nike's innovative spirit and connection with its consumer base. Hill's leadership style contrasts with that of his predecessor, John Donahoe, who faced criticism for a data-driven approach that some felt stifled creativity and risk-taking. The article highlights the challenges Nike faces, including financial missteps and a need to revitalize its product offerings, while emphasizing Hill's deep understanding of Nike's culture and history as key to navigating these issues.

The article discusses the growing trend of self-gifting during Black Friday and the holiday season, with brands like Oura, Hydrow, P.F. Candle Co., and Teleties adapting their marketing strategies to cater to this behavior. Industry experts note that self-gifting is becoming increasingly popular as consumers balance personal and family needs, with many taking advantage of holiday deals for personal purchases. Economic factors and the upcoming presidential election may influence overall holiday spending, but brands are focusing on self-care and personal well-being to drive sales. The article highlights how different companies are leveraging this trend through targeted advertising and product offerings.

Former Nike employees express enthusiasm over Elliott Hill's appointment as CEO, viewing him as a leader who understands the company's culture and history. Hill's leadership is seen as a positive change following John Donahoe's tenure, which faced criticism for strategic missteps and a perceived loss of connection with key consumer communities. The article highlights the challenges Nike faces, including financial missteps, a shift in strategy towards direct-to-consumer sales, and the need to refresh its product offerings. Analysts believe Hill's experience and vision could help address these issues and restore Nike's market position.

As the presidential election approaches, companies like Linktree are intensifying their efforts to encourage voter participation. Linktree, in partnership with Vote.org, is focusing on mobilizing young voters by providing tools for creators to promote voter registration. Other brands, such as Ben & Jerry's and Elle Olivia, are launching products with proceeds supporting voter turnout initiatives. The article highlights the growing trend of brands engaging in non-partisan voter registration drives, with many leveraging their platforms to promote civic engagement.

Backcountry, once a leading outdoor brand, has been acquired by CSC Generation Enterprise amid challenges in the retail industry. Former employees and industry experts express concerns over the brand's loss of identity as it expanded beyond its core athlete-focused origins. The acquisition includes Backcountry's private label brands and other owned brands. Despite the acquisition, the outdoor market shows signs of growth, with companies like REI and Dick's Sporting Goods expanding. Backcountry's journey from its e-commerce beginnings to its current state reflects broader industry trends and challenges.

Kencko, a health-focused smoothie brand, has revamped its product packaging and lineup after launching in Walmart to better communicate its value proposition and meet consumer needs. The company removed a clear plastic window from its packaging to include more information about the nutritional content and switched to a glossy paper to enhance visibility. Kencko introduced new products like oats and protein shakes and adjusted pricing strategies based on Walmart's feedback, including a $5 two-pack of smoothies to attract price-conscious shoppers. The brand aims to differentiate itself by emphasizing the fruit and vegetable content in its products, addressing the dietary gap in American consumers. Kencko's strategy reflects a broader trend among CPG brands to refine their retail presence and storytelling to stand out in a competitive market.

Nespresso's introduction of honey products under the Nespresso Bloom line is a strategic move to enhance its brand narrative and sustainability efforts. Partnering with Ubees, Nespresso integrates beekeeping into its coffee farms, emphasizing regenerative agriculture. The launch aligns with Nespresso's goal to address environmental criticisms associated with pod-style coffee. The honey rollout targets younger, health-conscious consumers and aims to position Nespresso as a brand committed to responsible farming. Analysts view the expansion as a smart strategy, potentially boosting sales and aligning with consumer trends favoring natural sweeteners.

Flexible Spending Accounts (FSAs) represent an untapped opportunity for wellness brands, with many consumers unaware of the range of products they can purchase using these pretax benefits. Despite billions in contributions, a significant portion of FSA funds go unspent annually. Brands like Kindred Bravely, Eargo, and Luycd are marketing FSA-eligible products, while platforms like FSAstore.com and Amazon are facilitating online purchases. Advisory firms like IRL Ventures and startups like Binkey are working to bridge the awareness gap and simplify the payment process, leading to increased conversions and average order values for participating brands.