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Check FAQAbout Olivia
Olivia Pinnock is a London-based fashion writer, lecturer and the founder of The Fashion Debates. Having previously been Features Editor at 1883 Magazine and Sub-Editor at FAULT Magazine, she now writes for a variety of publications and brands. She is dedicated to uncovering insightful and fascinating stories in a visually-driven industry and, has a particular interest in sustainable fashion, fashion history and the business of fashion. Her journalism portfolio also includes articles on beauty, travel, art, music, TV and film. Olivia has had the pleasure of interviewing celebrities including Billie Piper, Matt Willis, Laura Mvula, Zara Martin and Tamsin Egerton, and industry figures such as All Saints Creative Director Wil Beedle, Turkish Vogue founding Editor-at-Large Ece Sükan and internationally regarded stylist Mary Fellows. A passionate advocate for ethical fashion practices, in 2016 Olivia founded The Fashion Debates events. The panel talk evenings bring together experts on topics affecting the industry as far reaching as sweatshop labour, racism, environmental pollution and model health to inspire change. Olivia’s copywriting portfolio spans website texts, press releases, lookbooks, blogs, SEO keyword texts, window display slogans and product descriptions for clients such as Kurt Geiger, Swatch, Piaget, Wrangler, Fiorelli and Meng. Additionally, she teaches the Fashion Branding and Journalism module at London Metropolitan University.
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Watch enthusiasts switch gender stereotypes in favour of variety
A Deloitte report indicates a trend in the Swiss watch industry towards expanding female watch ranges and sizes. Breitling, traditionally a male-oriented brand, is increasing its offerings for female customers, with CEO Georges Kern aiming for 30% of sales to female customers. Independent watchmaker Beauregard, known for feminine designs, is considering a men's range due to demand. WatchFemme's cofounder Nathalie Veysset argues for the abolition of gender labels in watches, while Arnold & Son's president Bertrand Savary believes the industry is not ready to eliminate these labels, despite a trend of women wearing men's watches. The industry is encouraged to listen to female consumers and involve more women in product development to foster diversity and growth.
Watches and Wonders 2023: Luxury watch brands lean into education and authenticity to attract Gen Z
Luxury watch brands are focusing on education and authenticity to appeal to Generation Z, with 23% of Gen Z wearing traditional watches and 33% valuing watch ownership more now than in recent years. Watches and Wonders Geneva, the industry's annual event, is considering this demographic, especially as it opens to the public. Brands like Vacheron Constantin, TAG Heuer, and Montblanc emphasize the importance of history, culture, and authenticity in their marketing strategies. Influencers and social media play a significant role in reaching younger audiences, as seen with Grand Seiko's approach. Despite Gen Z being a small customer base for luxury watches, there is potential for growth as they show interest in the industry.
Sustainable bling: the London jewellers changing the game for lab-grown diamonds
In London, a new generation of jewellers is emerging in areas like Fitzrovia and Marylebone, offering lab-grown diamonds as an alternative to traditional luxury jewellery spots like Hatton Garden and Bond Street. Brands like Matilde Jewellery, Lark & Berry, and Kimaï are targeting a younger demographic with more affordable and sustainable options. Lab-grown diamonds, which are physically identical to mined ones, are gaining popularity due to their lower cost and ethical production. Sales of these diamonds have increased from 4% to 10% of the overall market from 2019 to 2022. Kimaï emphasizes traceability and sustainability, using renewable energy in their production. The trend reflects a shift in consumer values towards accessibility, sustainability, and innovation, challenging the traditional diamond industry.
Woolmark Launches Global Anti-Synthetic Textiles Campaign
The Woolmark Company has initiated an anti-synthetic fiber campaign to highlight the environmental impact of synthetic textiles and advocate for wool as a sustainable alternative. The campaign, which includes a 60-second film and digital advertising, emphasizes wool's natural, biodegradable, and renewable qualities. It is based on reports that synthetic fibers contribute significantly to microplastic pollution and fossil fuel consumption. Woolmark's managing director, John Roberts, underscores wool's biodegradability and the fiber's long lifespan in wardrobes, suggesting its role in a circular fashion model.
Fashion Trends 2022: How will designers help us all feel good again?
Fashion trends for 2022 are influenced by the pandemic, with a focus on comfort and sustainability. Textures inspired by nature, bold colors, and attention to detail in design are predicted. Sustainable materials like Mylo and Piñatex are gaining popularity, and brands are investing in environmentally-friendly practices. Femininity and sex appeal are also expected to be prominent, with inspirations from the British Regency era and upcoming media like Bridgerton.
The Rise of Influencer Marketing in the Fashion Industry
The article discusses the shift in marketing within the fashion industry from traditional celebrity endorsements to influencer marketing. It highlights the impact of influencers like Nicki Minaj and Selena Gomez on brand engagement and the growing importance of social media stars and fashion bloggers in promoting products. The article also covers the findings of the 'The Rise of Influencers' report by Fashion and Beauty Monitor, which shows a significant number of brands integrating influencer marketing into their strategies. It emphasizes the importance of engagement over follower count and the effectiveness of influencers in targeting specific audiences. The Influencer Group's successful campaign with LAB Series and Joshua Kane is mentioned, as well as The Retail Trust's initiative with the Fashion Retail Academy. The article also touches on the challenges of measuring ROI in influencer marketing and the potential for long-term partnerships between brands and influencers.
Profile interview with the co-founders of Tripl Stitched menswear brand for The Holborn
A feature piece on the influence of bohemianism on fashion for IN London Magazine
Top 10 Trends from London Fashion Week SS17
The article provides a rundown of the top ten fashion trends from London Fashion Week for the upcoming SS17 season. Trends include the continuation of frills, a preference for lavender and violet colors, cyber goth aesthetics, sketchbook-inspired prints, cartoonish florals, a nod to the 1990s clubbing scene, metallic fabrics, ghostly gauze dresses, buckles as a fashion statement, and strong monochrome stripes. The article references various designers and brands that showcased these trends, indicating what to expect in the next fashion season and how these styles reflect a mix of old and new influences.
What Do The Fashion Industry’s Muslim Women Think of Dolce & Gabbana’s Abaya Collection
Dolce & Gabbana has launched their first collection of abayas and hijabs, targeting the luxury market in the Middle East, where sales of personal luxury goods reached $8.7 billion in 2015. The collection has been met with mixed reactions from Muslim women in the fashion industry. Marriam Mossalli of Niche Arabia criticized the collection for lacking sophistication and originality. Farzana Baduel of Curzon PR praised the collection for promoting inclusion and tolerance. Faye Bee, an Australian blogger, expressed excitement but noted the collection caters to wealthy clientele. Nazmin Alim from Aab welcomed the move as beneficial for the modest fashion sector. The article discusses the financial and cultural implications of Western fashion brands entering the Middle Eastern market and the potential for increased inclusivity in fashion.
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