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Olivia Pinnock is a London-based fashion writer, lecturer and the founder of The Fashion Debates. Having previously been Features Editor at 1883 Magazine and Sub-Editor at FAULT Magazine, she now writes for a variety of publications and brands. She is dedicated to uncovering insightful and fascinating stories in a visually-driven industry and, has a particular interest in sustainable fashion, fashion history and the business of fashion. Her journalism portfolio also includes articles on beauty, travel, art, music, TV and film. Olivia has had the pleasure of interviewing celebrities including Billie Piper, Matt Willis, Laura Mvula, Zara Martin and Tamsin Egerton, and industry figures such as All Saints Creative Director Wil Beedle, Turkish Vogue founding Editor-at-Large Ece Sükan and internationally regarded stylist Mary Fellows. A passionate advocate for ethical fashion practices, in 2016 Olivia founded The Fashion Debates events. The panel talk evenings bring together experts on topics affecting the industry as far reaching as sweatshop labour, racism, environmental pollution and model health to inspire change. Olivia’s copywriting portfolio spans website texts, press releases, lookbooks, blogs, SEO keyword texts, window display slogans and product descriptions for clients such as Kurt Geiger, Swatch, Piaget, Wrangler, Fiorelli and Meng. Additionally, she teaches the Fashion Branding and Journalism module at London Metropolitan University.
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Portfolio
The Plastic Pollution Hiding In Your Wardrobe And How To Tackle It
The article discusses the pervasive issue of plastic pollution in the fashion industry, highlighting the environmental impact of synthetic fibers like polyester. It emphasizes the importance of identifying synthetic fabrics and opting for natural materials when possible. Experts Roberta Lee and Lauren Bravo provide insights on sustainable fashion choices, while Roni Gamzon discusses innovative bio-based alternatives like Savian and Mirum. The article also addresses the challenges of recycled polyester and suggests practical solutions for reducing microplastic pollution, such as using microfiber catching bags. It encourages consumers to pressure brands for sustainable alternatives and to make the most of existing clothing to minimize waste.
Fossil Fuels Still Dominate Fashion’s Material Mix
A new report by Textile Exchange highlights the increasing production of fossil fuel-based fabrics, such as polyester, despite sustainability efforts in the fashion industry. Virgin synthetic fibers rose from 67 million tons in 2022 to 75 million tons in 2023, with polyester accounting for 57% of all fiber production. Woolmark launched a campaign promoting wool as a sustainable alternative, emphasizing the need to re-evaluate fiber choices. The report also notes a slight increase in sustainably produced wool and a stable share of sustainably certified cotton. Textile Exchange CEO Claire Bergkamp stresses the importance of textile recycling and supporting sustainable systems to meet climate targets.
How The Italian Fashion Industry Can Tackle The Gender Pay Gap
A report by Global Fashion Agenda and PwC highlights the gender pay gap in Italy's fashion industry, urging collaboration between brands and manufacturers to ensure pay equity. Despite increased female representation on fashion boards, only a minority of manufacturers monitor gender pay gaps. The report recommends fostering inclusive workplace cultures, increasing transparency, developing standardized tools for pay assessments, and encouraging collaboration to address the issue. Valentino is recognized for its efforts, while the report calls for broader industry commitment to transparency and fair compensation.
Wardrobe Crisis: How Will We Dress For Extreme Heat
As climate change leads to increasingly hot summers, experts predict significant shifts in fashion to adapt to extreme heat. Innovations in textile technology, such as UPF50+ clothing and mosquito-protective materials, are already emerging. Cultural influences, like Bedouin clothing, may inspire looser, sun-reflective styles. Modular clothing, adaptable to unpredictable weather, and tech-enhanced garments, like solar-powered cooling clothes, are anticipated to become more prevalent. Brands like Claudent, DZHUS, and Nike are at the forefront of these developments, exploring new ways to enhance clothing utility in response to climate challenges.
Animal-Based Materials Are Still Key To Sustainable Leather In Fashion
The fashion industry is exploring sustainable leather alternatives to reduce its carbon footprint, with both plant-based and animal-based materials being considered. The Future Fabrics Expo showcases a variety of solutions, emphasizing the need for diverse material choices. Brands like Ganni and Oris are adopting innovative materials such as recycled leather and sustainably sourced deer leather. Despite challenges, including balancing cost and quality, progress in sustainable practices is essential. The article highlights the importance of long-term partnerships and understanding supply chain impacts to transition to more sustainable practices.
Euronews Culture’s 2024 fashion trends preview: What we’ll be wearing next year
Fashion trends for 2024 are expected to slow down, focusing on soothing colors and reworked classic styles. Experts predict a shift towards a more considered sense of dressing, with trends like upcycled formal wear, calming colors like 'apricot crush,' and utilitarian 'prepare wear.' The Met Gala's theme will boost interest in archival fashion, while the rise of new racket sports challenges traditional elitist perceptions. Key brands and experts provide insights into these evolving trends.
Watch enthusiasts switch gender stereotypes in favour of variety
A Deloitte report indicates a trend in the Swiss watch industry towards expanding female watch ranges and sizes. Breitling, traditionally a male-oriented brand, is increasing its offerings for female customers, with CEO Georges Kern aiming for 30% of sales to female customers. Independent watchmaker Beauregard, known for feminine designs, is considering a men's range due to demand. WatchFemme's cofounder Nathalie Veysset argues for the abolition of gender labels in watches, while Arnold & Son's president Bertrand Savary believes the industry is not ready to eliminate these labels, despite a trend of women wearing men's watches. The industry is encouraged to listen to female consumers and involve more women in product development to foster diversity and growth.
Global Fashion Summit 2023: Youth Pressure Industry For Inclusive Sustainability
The Global Fashion Summit 2023 in Copenhagen emphasized the importance of inclusive sustainability, with youth voices advocating for a 'just transition' in the fashion industry. The Next Gen Assembly, a youth initiative, played a significant role, engaging with industry leaders and policymakers. Key participants included major fashion brands and organizations like Nike, H&M Group, and the Centre for Sustainable Fashion. The event highlighted the need for diverse voices in policy-making and recognized innovative projects like SOLIT! and Avatirna for their contributions to sustainable and inclusive fashion.
Watches and Wonders 2023: Luxury watch brands lean into education and authenticity to attract Gen Z
Luxury watch brands are focusing on education and authenticity to appeal to Generation Z, with 23% of Gen Z wearing traditional watches and 33% valuing watch ownership more now than in recent years. Watches and Wonders Geneva, the industry's annual event, is considering this demographic, especially as it opens to the public. Brands like Vacheron Constantin, TAG Heuer, and Montblanc emphasize the importance of history, culture, and authenticity in their marketing strategies. Influencers and social media play a significant role in reaching younger audiences, as seen with Grand Seiko's approach. Despite Gen Z being a small customer base for luxury watches, there is potential for growth as they show interest in the industry.
Watches and Wonders 2023: Geneva, the luxury watch capital
Watches and Wonders Geneva is the premier event for the horology industry, attracting over 22,000 visitors in 2022 and expected to exceed that number in 2023. The event has grown significantly, partly due to the closure of Baselworld, and now includes 48 maisons. The newly formed Watches and Wonders Geneva Foundation aims to organize premium events globally, with Geneva as the flagship. Key industry figures like Matthieu Humair and Laurent Perves emphasize the importance of unity and the prestige associated with Geneva. The city's deep-rooted watchmaking history and its status as a luxury hub continue to bolster its significance in the industry.
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