I am an independent journalist based in Dubai, United Arab Emirates, with 13-plus years of demonstrated history of working in media. I regularly contribute to Gulf News and a few select publications, including the Retail People Magazine. I write about business leaders, pioneers and brands, as well as community-centric personal finance and mental health related features. I have led a monthly business publication called RetailME for eight years; authored a book called 'Vision & Views' on 30 prominent retail leaders in the Middle East; and created engaging digital content for corporate audiences. As an independent content strategist, I also support business leaders and brands to develop effective communications strategy through authentic narratives and storytelling. Alongside business and community-centric narratives, I am the chief storyteller for my website PawzNRead that is all about creating a community around dogs through stories and relevant information.
I led a monthly business publication RetailME for eight years