The article discusses the evolving landscape of retail media, emphasizing the need for seamless integration of various media elements such as CTV and OOH to maximize brand investment returns. It highlights recent research by Co-op Media Network and Circana, which shows the impact of in-store media on consumer behavior and sales. The article also explores the integration of retail media with connected TV and digital OOH, citing examples from major retailers like Amazon, Boots, and Walmart. It underscores the importance of creative advertising strategies that leverage multiple media channels to enhance brand awareness and engagement.

Retail media is projected to surpass TV in global ad spend by 2025, with Europe expected to reach €25bn by 2026. While Amazon has been a major player in retail media, the landscape is shifting as other retailers recognize their potential to be media owners. The deprecation of third-party cookies highlights the value of first-party data, which physical stores can leverage better than Amazon. Omnichannel strategies, integrating both digital and in-store experiences, are crucial for growth. Boots exemplifies successful omnichannel retail media, using data to enhance customer engagement across various touchpoints. Retailers should focus on blending digital technology with physical shopping to create seamless customer journeys.

Retailers should not aim to become like publishers despite the superficial similarities in their business models. Retail media offers unique advantages such as point-of-sale opportunities, superior customer data, and measurable impact. However, retailers face challenges like promoting their own brands, managing complex commercial arrangements, and aligning advertising with their brand messages. Success in retail media requires integrated internal structures, innovative ideas that align brand and retailer goals, and effective use of first-party data. Leadership must drive these changes to avoid stagnation and capitalize on the booming retail media opportunity.

The article discusses the evolution and impact of climate activism, focusing on the roles of Greta Thunberg and Extinction Rebellion in mobilizing global protests. It highlights the successes and challenges faced by the climate movement, including the declaration of a climate emergency by the government and the subsequent crackdown on protests. The author emphasizes the need for innovation and mass mobilization to sustain the movement and address the climate crisis effectively. The text also explores the cyclical nature of social movements and the importance of framing and coalition-building in driving change.

The article explores the concept of inevitability in revolutions and climate activism, reflecting on the uncertainties and challenges faced by activists. It delves into the psychological and temporal aspects of activism, emphasizing the importance of dates and timelines in the climate movement. The author discusses historical and theoretical perspectives on revolutionary cycles, the emotional toll of activism, and the need for sustained efforts to achieve meaningful change. The narrative underscores the urgency of climate action and the belief in the possibility of a better future despite setbacks.

The article explores the intersection of art and revolution, focusing on historical events like the May 1968 protests in France and the Paris Commune. It highlights how art has been both a tool and a target of revolutionary movements, emphasizing the enduring impact of cultural transformation. The text critiques the current state of protest art, arguing that it has lost its radical potential due to commercialization and performative activism. It calls for a revival of revolutionary art that is radical, experimental, and deeply connected to social and political movements.

Students around the world, particularly in Europe, have been occupying schools and universities to demand action on climate change. The University of Barcelona agreed to introduce a mandatory climate course after a student occupation. The movement, led by the youth coalition End Fossil, aims to disrupt society's normal functioning and has seen various levels of success across different countries. In the UK, occupations at the University of Leeds and in Cornwall achieved partial victories. Activists believe the occupations have changed conversations at their universities and hope to see the tactic spread further.

The article discusses the logic and impact of direct action in climate activism, using recent protests by Just Stop Oil and historical examples like the suffragette movement. It explores the effectiveness of attention-grabbing tactics, the moral power of direct action, and the need for a coherent strategy in the climate movement. The text emphasizes the importance of innovation, coalition-building, and a new narrative to mobilize people effectively. It critiques the fixation on controversial stunts and calls for a more strategic approach to achieve systemic change.

The article argues that the UK government is using the war in Ukraine as a pretext to abandon its climate targets, focusing instead on increasing fossil fuel production. It criticizes the government's new Energy Security Strategy for lacking any mention of climate change and failing to invest in renewable energy. The article highlights the recent IPCC report's warnings about the urgent need for climate action and supports calls from climate activists for mass strikes and a global Green New Deal.

Richard Seymour's book, The Disenchanted Earth, explores the complexities of the climate and ecological crisis through a series of essays. He grapples with the politics of transformation versus despair, advocating for a hopeful yet realistic approach to the crisis. Seymour emphasizes the importance of new sensibilities and a planetary perspective, arguing for a less anthropocentric understanding of ecosocialism. He critiques capitalism's role in the extinction crisis and calls for animal liberation. The book is a reflective journey through climate politics, drawing on various thinkers and advocating for re-enchantment and better myths to understand the world.