The article discusses the issue of waste in the fashion industry, particularly during events like London Fashion Week. It contrasts London's efforts with those of Portland Fashion Week, which has taken significant steps to become the world's only carbon negative fashion week by planting trees and shrubs to offset its carbon footprint. The article highlights the large volume of plastic waste generated by sponsorships from companies like Evian Water and Carabao. It also mentions initiatives like Red Carpet Green Dress and EKOCYCLE that promote the use of recycled plastic in fashion. ASOS's Eco Edit and Cradle to Cradle's 'Fashion Positive PLUS' are also featured as examples of efforts to create sustainable and circular fashion systems. The article is part of a

The article discusses the trend of sustainable fashion practices showcased during the recent London Fashion Week. It highlights the efforts of five designers who are incorporating eco-friendly methods into their work, often without explicitly marketing these aspects. Kukhareva uses a flat-knitting machine and Stoll computer software to minimize waste, while Felder Felder develops materials in-house and uses faux leather. Ed Marler of Fashion East creates unique pieces from repurposed materials, Tara MacSharry focuses on multi-purpose garments, and Julia Korol emphasizes a short supply chain and local production. The article suggests that these designers, who operate within a pro-planet and pro-people framework, demonstrate the need for a more inclusive business case for sustainable practices. The author, Samata Pattinson, is an advocate for sustainable fashion and the global campaign director of Oscars project Red Carpet Green Dress.

The article discusses the growing trend of sustainable and personalized fashion, highlighting the resurgence of knitting in the UK, with 7.2 million knitters and a 12% annual increase in craft participation. Wool and the Gang (WATG), a UK knitwear brand, is bridging generational gaps through social media, workshops, and knitting parties. WATG promotes sustainable practices by using renewable, biodegradable, and recyclable materials, and by avoiding meat industry by-products. The article also touches on the intersection of fashion and technology, mentioning the Apple Watch and Misfit's wearable tech that captures personal data. The Unseen, a London-based experimental materials testing space, is creating fashion that responds to environmental stimuli. The article suggests that the future of fashion is moving towards more environmentally conscious and technologically integrated garments.

The article discusses the concept of 'heritage brand' and its relevance in the context of British fashion and sustainability. It focuses on Penmayne of London, an independent luxury British hat brand founded in 2013 by Claire Howeson, which has quickly become known for its quality and timeless designs. The brand is celebrated for its commitment to British manufacturing and maintaining a high level of quality in its products. The article also references Burberry as an established British heritage brand and touches on the broader implications of the term 'heritage' in the fashion industry. The journalist shares personal experience with Penmayne of London's products and includes insights from the brand's founder on their vision, production process, and future growth plans.

The article discusses the 64th edition of London Fashion Week, highlighting the British fashion industry's growth to £28 billion. It addresses the issue of fast fashion and design obsolescence contributing to a throwaway culture, with garments designed to last only a short period. The article suggests that the industry should focus on creating quality, durable garments, citing heritage brands like Mulberry and craft-focused brands as examples. Mulberry, known for its quality and heritage textiles, showcased a strong Spring/Summer 2017 collection. The article also mentions the independent brand Tata Naka, which emphasizes quality and storytelling in its designs. The piece is part of the 'Reclaim' initiative, which aims to address fashion waste and promote sustainability.

London Fashion Week 2014 highlighted the city's prominence in the fashion industry and its commitment to sustainability through the Estethica initiative. Co-curated by Orsola de Castro and Filippo Ricci of From Somewhere, Estethica showcased designers with strong ethical credentials. The initiative has supported over 100 designers since 2006. Despite the positive impact, fashion week faces criticism for promoting consumerism and not doing enough to address environmental waste or garment workers' rights. Activists from War on Want used the event to draw attention to these issues. The British Fashion Council's figures show the significant economic contribution of the fashion industry. Harold Tillman CBE spoke about improving factory conditions in Asia and Latin America. The article also touches on the lack of recycling initiatives at London Fashion Week compared to other fashion events.