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Soledad Gherardi

Buenos Aires, Argentina
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About Soledad
Soledad Gherardi is a journalist based in Buenos Aires, Argentina.
Languages
English Spanish
Services
Corporate Content Research Investigative Journalism
+2
Skills
Arts & Books Film & Theatre Entertainment & Celebrity
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Portfolio

Diseño en sintonía con el entorno

04 Apr 2024  |  experimenta.es
El artículo describe el Delta Shelter, una vivienda diseñada por Tom Kundig del estudio de arquitectos Olson Kundig, ubicada en el Valle de Methow, Washington. La estructura es un refugio vertical rectangular de acero, con una planta baja parcialmente utilizada como garaje y la otra mitad para servicios públicos. El ingreso se encuentra en el nivel medio, que da acceso a dormitorios y baños, mientras que el nivel superior es un espacio abierto para la sala de estar, comedor y cocina. La casa fue diseñada para ser compacta, fácil de mantener y en armonía con el entorno natural, utilizando materiales prefabricados y madera contrachapada para minimizar el impacto ambiental. Tom Kundig enfatiza la importancia de las vistas del paisaje sobre la apariencia externa del edificio.

Branding y diseño editorial

04 Apr 2024  |  experimenta.es
El estudio de diseño gráfico Futura, dirigido por Vicky González e Iván Futura, fue responsable de crear la identidad de marca para Ipana, un proyecto inmobiliario en Playa del Carmen. El nombre Ipana surge de la fusión de Panamá e Ipanema, lugares asociados con la relajación y el ambiente caribeño. La identidad visual del proyecto utiliza una paleta de colores pastel que evoca el mar, la arena y los atardeceres de la Rivera Maya. Además de la creación del nombre, Futura desarrolló materiales corporativos y una revista promocional, todos diseñados para reflejar serenidad, exclusividad y estilo.

Sillas y banquetas en la nueva colección de la editora valenciana

04 Apr 2024  |  experimenta.es
El artículo trata sobre la nueva colección de sillas y banquetas llamada Terra, diseñada por Isaac Piñeiro para la editora valenciana Omelette-ed. La colección se caracteriza por su sencillez y sobriedad, combinando la artesanía de la madera y el metal con procesos industriales. La base de las piezas tiene una estructura recta que contrasta con las curvas del asiento y el respaldo, y se complementa con tejidos de diversos colores. Terra forma parte de Mediterranean Reflections, un proyecto colaborativo que será presentado en la Feria Hábitat Valencia y que también cuenta con la participación de los estudios Iratzoki-Lizaso y La Mamba, enfocado en sostenibilidad, atemporalidad y simpleza.

Textiles para interiores que crean volumen

04 Apr 2024  |  experimenta.es
La diseñadora holandesa Fransje Gimbrère ha creado un proyecto llamado Standing Textile(s), que busca innovar en el uso de textiles para interiores. Utilizando un proceso que mezcla técnicas artesanales con nuevas tecnologías, Gimbrère desarrolla textiles tridimensionales que son visualmente atractivos y que crean volumen sin comprometer la sensación de espacio. Las piezas reflejan su interés por los tejidos artesanales y su deseo de ofrecer una nueva perspectiva al uso de textiles en la decoración de interiores, más allá de la tapicería tradicional.

Composiciones gráficas que cambian con el paso del tiempo

04 Apr 2024  |  experimenta.es
Graphic Time es una colección de relojes abstractos creada por Raw Color y que será incluida en la colección de Vij5. El proyecto, que se presentó en la Galería Aram de Londres, está en proceso de producción gracias a la colaboración con Vij5. Los relojes, que funcionan con un principio cinético, utilizan tres semicírculos de colores para marcar las horas, minutos y segundos, creando composiciones gráficas que cambian con el tiempo. Estarán disponibles en dos combinaciones de colores y en discos de diferentes tamaños para cada unidad de tiempo.

Minimalismo en blanco y negro

04 Apr 2024  |  experimenta.es
El artículo discute la marca taiwanesa de aceites esenciales 'A Scent', creada por Allen Li. La marca se distingue por usar ingredientes de productores con más de 40 años de experiencia y por ser la única en su sector que indica los componentes principales de sus aceites en el envase. El estudio de diseño 'Nomo Creative', liderado por Yu Chien Lin, ha desarrollado la imagen de la marca, inspirándose en la arquitectura tradicional de Taiwan. El diseño del packaging es minimalista en blanco y negro, con patrones internos que reflejan elementos culturales taiwaneses y ayudan a diferenciar las variedades de fragancias. El artículo destaca la búsqueda de una visión pura y natural en el diseño del packaging de A Scent.

Las particularidades del terreno para potenciar el diseño

04 Apr 2024  |  experimenta.es
El artículo discute el diseño y construcción de Casa Oruga, una vivienda diseñada por el arquitecto chileno Sebastián Irarrázaval, ubicada en Lo Barnechea, Santiago de Chile. La casa fue construida para un coleccionista de arte y su familia, utilizando 12 contenedores de transporte de segunda mano revestidos de acero, lo que redujo costos y tiempos de construcción. La estructura se integra al paisaje de la Cordillera de Los Andes, con volúmenes dispuestos sobre la pendiente y contenedores montados sobre muros de contención. El diseño también promueve la ventilación natural y la entrada de luz. Irarrázaval enfatiza que la arquitectura debe ser un refugio y una obra de arte que responda a su tiempo y contexto.

Apta para diversos materiales

04 Apr 2024  |  experimenta.es
Mayku, fundada por Alex Smilansky y Benjamin Redford en 2015, es una start-up que desarrolló FormBox, una modeladora de escritorio para la producción de moldes en impresión 3D. La máquina calienta termoplástico para crear moldes maleables que pueden ser llenados con materiales como resina, chocolate, yeso o jabón. Con un diseño compacto y seguro, FormBox ha alcanzado a más de 3.000 clientes en 74 países. La empresa promueve la facilidad de uso y accesibilidad de sus máquinas para que cualquier persona pueda controlar su producción, reflejando su filosofía en su sitio web.

Láminas con los bocetos de los inventos más relevantes de la época

04 Apr 2024  |  experimenta.es
Minimae ha lanzado una colección de láminas titulada Iconos diseño Siglo XX, que se inspira en los bocetos originales de algunos de los inventos más significativos del diseño industrial del siglo XX. El equipo de Minimae llevó a cabo una investigación para localizar los dibujos que los inventores presentaron en la Oficina de Patentes. Basándose en estos diseños técnicos, han modernizado las ilustraciones con nuevas tipografías y elementos gráficos, manteniendo las líneas de diseño originales. Las láminas se distinguen por sus colores fluorescentes y las leyendas descriptivas que acompañan a cada imagen.

Flight Center Gothic: Pentagram Reimagines Eero Saarinen's Typography for the TWA Hotel

21 Aug 2019  |  experimenta.es
Pentagram, led by Michael Bierut, sought to create a typography for the TWA Hotel at JFK Airport that remained true to the original found in the terminal designed by Eero Saarinen. Upon discovering that Saarinen's typographic elements were hand-drawn, preserved at Yale University, Bierut commissioned Nick Sherman to develop a digital version, referencing Saarinen's drawings and typographic examples from the United States, the Netherlands, and Germany from 1892.

Novus, the first modular smartphone for children designed by Abardeen

09 Aug 2019  |  experimenta.es
Abardeen has launched Novus, a 3-in-1 portable device designed as a smartphone, smartwatch, and smart home assistant for children, allowing safe internet use and connectivity with parents. With over 10 years of experience in developing child-friendly smartphones, the Singapore-based company's Novus features an ergonomic design, adaptable form, and multiple positioning systems like GPS and Wi-Fi. It also integrates with Google Assistant for voice-activated multimedia content. CEO Jacko Liu emphasizes Novus's simplicity, fun, and parental control features.

365 days. 2 words, a modern epistolary record by Alberto Molina

12 Jun 2019  |  experimenta.es
Designer Alberto Molina created '365 days. 2 words,' a visual project compiling messages of 'I love you' exchanged with his partner over a year, which won the Anuaria Gold Award for Best Infographic. Molina references Victor Hugo's suggestion to analyze people's correspondence to understand their personality.

Chocolate for Inclusion: Toormix Designs the Corporate Identity of Xócala

29 Apr 2019  |  experimenta.es
Josep Teixidó, a master chocolatier, partnered with Hi Som association to create Xócala, a social inclusion project through chocolate making. Barcelona-based studio Toormix, led by Ferran Mitjans and Oriol Armengou, designed Xócala's brand identity, reflecting values of creativity, quality, teamwork, and craftsmanship. The name Xócala, meaning a high-five, symbolizes good teamwork and is visually represented in the logo. The slogan 'Històries de xocolata' conveys that each chocolate has a story connecting ingredients with the people involved. The packaging in red, green, yellow, and blue aims to evoke joy and freshness. Toormix highlighted the project's focus on creativity, product quality, innovation, and social inclusion.

Nature inspires the brand identity of Commons. Firmalt and the new Mexican design

23 Apr 2019  |  experimenta.es
Commons, a Mexican organic products company, collaborated with Monterrey-based design studio Firmalt to create its brand identity, reflecting values of environmental and social sustainability. The branding, which includes a corporeal typography logo, green color palette, and wavy shapes, aims to convey authenticity and friendliness while establishing a visual connection with the plant world. The brand's personality is built on principles of environmental respect, careful sourcing of ingredients, and product flavor.

Nando's, South African influence in Crème's latest project

07 Mar 2019  |  experimenta.es
Jun Aizaki and his design studio Crème were responsible for the aesthetic development of Nando's, a South African-influenced restaurant located in Maryland, USA. The design incorporates characteristic textures, shapes, and colors of South Africa across a space of nearly 1,100 square meters. Key features include a geometric pattern made of ropes on the main window, solid wood slats in various dining areas including the ceiling, and concrete floor tiles in gray and green with irregular right-angle cuts. The lighting fixtures, resembling South African jewelry, and a secondary dining area with a communal walnut table lit by a nearly three-meter-long horizontal chandelier, are also central to the ambiance.

Textures and Surrealism in the Images of German Illustrator Max Löffler

13 Feb 2019  |  experimenta.es
German illustrator and graphic designer Max Löffler is known for his surreal and sometimes gloomy atmosphere in his artwork, which often utilizes airbrush-like color effects to emphasize points and textures. He has been an independent artist for over two years, working primarily on editorial design and album cover art. Löffler's designs have been featured in publications such as Variety, The New Yorker, and GQ, and he has illustrated for bands like Future Islands, Tame Impala, Milky Chance, and Der Weg einer Freiheit. In 2018, his work was recognized by the Society Illustrators in the publication and exhibition Illustrators 61, and he won the latest edition of the Book Illustration Competition (BIC).

Post-war Automobiles by Christopher Wilson: Belly Tankers

04 Dec 2018  |  experimenta.es
Christopher Wilson, an American photographer, has created a series of images titled Belly Tankers, capturing the aerodynamic design of post-WWII automobiles known as 'lakesters'. These vehicles were made from surplus military aircraft fuel tanks and featured in the Speed Week event at the Bonneville Salt Flats in Utah. Wilson's photographs, which present a metallic and almost space-like aesthetic against the stark white landscape, were published in the American magazine Road & Track.

Contemporary Design in Eugenia Boscá's Ceramics

15 Nov 2018  |  experimenta.es
Eugenia Boscá, a ceramist based in Llíria, 20 minutes from Valencia, creates white, contemporary design objects including jewelry, decorative items, dishware, lighting, and planters. Her pieces, which are either hand-turned or mold-reproduced, undergo several firing processes before completion. Boscá, who studied at the Manises ceramics school in Valencia and continued her education at Avec and the Bisbal school in Girona, established her studio in Llíria in 2004. She has been commissioned by brands like Chanel and was awarded the Vanguard Craftsmanship Prize of the Valencian Community in 2016 for her piece 'Porrón'. Boscá also offers pottery classes for adults and children at her studio.

Smelvetica, the typographic joke by Tim Holman that couldn't be

13 Nov 2018  |  experimenta.es
Tim Holman, an American designer based in New York, created a typographic joke called Smelvetica by altering the kerning of the popular Helvetica font, turning it into a nightmare for designers. He used the open-source program FontForge to randomly adjust the spacing between characters in various font weights. However, Monotype, the rights holder of Helvetica, did not appreciate the humor and had the Smelvetica download removed, making it no longer available.

Futura designs the image for Crack The Code. Computing for children

12 Nov 2018  |  experimenta.es
Design studio Futura developed the visual identity for Crack the code, a programming school for children and teenagers in Peru. The brand reflects both fun and seriousness, using a sans serif typography with technical cuts and transparency effects. The corporate materials simulate binary code and programming cards. The Mexican founders, Vicky González and Iván Futura, also designed special kits to motivate students academically.

David Bowie, the designer behind the musician. An aesthetic that challenged the norm

11 Oct 2018  |  experimenta.es
David Bowie's influence on popular culture extends beyond music to a unique visual aesthetic. His early passion for design led to album covers that showcased his artistic vision, challenging prevailing design trends. His collaboration with designer Jonathan Barnbrook, particularly on the minimalist cover of Blackstar, exemplifies this. Bowie's connection to design was honored when the Museum of Design London added Blackstar to its permanent collection in 2017.

Yamakawa Rattan Furniture: Rattan as a Way of Life

18 Apr 2018  |  experimenta.es
Yamakawa Rattan, founded by Hichiro Yamakawa in 1952, is a company specializing in rattan furniture design with offices in Tokyo and Jakarta. The company sources its raw materials from the Asian jungles of Kalimantan, Sulawesi, and Sumatra. Its catalog features products like the Petal chair and Linger bench, as well as the Fruit Bowl and Wrap collections. The Petal chair is designed with a floral aesthetic, featuring a high back made of hand-woven rattan rings intertwined with thin leather strips. The Linger bench is available in three sizes and is characterized by its fluid and dynamic cane structure. The Fruit Bowl collection of chairs and armchairs is known for its simple lines that allow for playful cushion layering, while the Wrap series features enveloping backrests that convey lightness and contrast with their dense volume.

Surrealism in Full Color in the Illustrations of Kota Yamaji

16 Apr 2018  |  experimenta.es
Japanese designer Kota Yamaji creates a colorful, surreal universe through his digital illustrations, inspired by Japanese pop culture. His work features a blend of retro and futuristic aesthetics with vibrant tones and textures, including heads replaced by objects and unusual combinations of elements. Yamaji's creative process starts with hand-drawn sketches in his notebook, followed by modeling and digitizing the selected designs using tools like Cinema 4D, Zbrush, or MarvelousDesigner. He finalizes his work by adjusting tones in Photoshop, focusing on enhancing brightness and saturation without radical color changes.

Download Design Kid: Free Downloadable Furniture for Children

01 Dec 2017  |  experimenta.es
Download Design is a Hungarian initiative that offers free downloadable designs for furniture manufacturing, promoting collaborative economy and supporting local producers. The project involves students from the Moholy-Nagy University of Art and Design (MOME) who create furniture pieces with local microenterprises, accessible technology, and materials in mind. Each year, the initiative focuses on a different theme, with the current target being children aged 6 to 12. Notable designs include the Frizi chaise longue by Márton Hegyesi, the Minor armchair by Brigitta Péni, the Kelemen storage unit by Hajnalka Battai, and the Meti modular furniture by Csaba Barna.

Nivo, Mauricio Sanin's suspension lamp for Moak Studio

13 Nov 2017  |  experimenta.es
Mauricio Sanin, a Colombian industrial designer, created the Nivo suspension lamp for Moak Studio, drawing inspiration from Danish architect and designer Poul Henningsen's classic forms. The lamp, made of ash wood, features a vintage-style bulb and is complemented by a one-meter-long flat textile-covered cable available in multiple colors. Other designers like Charles Birshaw, Umut Yamac, and Vero Santana are also mentioned for their contributions to sustainable and innovative lighting design.

Girls Girls Girls: Women in the Illustration Series by Linn Fritz

16 Oct 2017  |  experimenta.es
Swedish illustrator Linn Fritz, based in London, has presented a series of illustrations titled Girls Girls Girls, featuring women as the main subject. The artwork, characterized by vibrant colors, simple lines, and geometric shapes, aims to portray the feminine nature through figures with distorted proportions, depicting states of curiosity or boredom. Additionally, Fritz has launched Punanimation, an initiative to create a community for women in animation to connect, share, and promote their work.

Autistic Art, Brand Identity by Young & Rubicam Budapest

14 Sep 2017  |  experimenta.es
The Hungarian foundation The Mossoly Otthon Public Utility, which assists individuals with autism, engaged Young & Rubicam Budapest to create the brand identity for their Autistic Art initiative. This project allows patients to create artworks that are then used in the design and sale of limited edition products. A window, symbolizing the connection between autistic individuals and their environment, was chosen to represent the concept. The logo features a partially open window casting a beam of light, with a dynamic version that reflects the diversity of the patients by intermittently projecting their drawings. The branding was also applied to the packaging of participating brands' products.
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