China's Double 11 shopping festival, initiated by Alibaba, has evolved into a 22-day shopping marathon, starting from October 20. The extended duration aims to adapt to slowing e-commerce growth and netizen expansion, encouraging consumer participation and motivation. Sellers use price discrimination and complex coupon strategies to maximize profits, while the stretched festival alleviates the logistics industry's burden, despite some delivery issues. The festival, which began in 2009 to celebrate singles, now sees competition from platforms like JD.com and Pinduoduo, and influencers like Austin Li Jiaqi and Viya. Double 11's popularity has also spread to Southeast Asia, with platforms like Lazada and Shopee offering discounts.

The study presents a peak load shifting control strategy for rural home hotel clusters, focusing on a typical visitor village in Zhejiang Province, China, with over 470 rural home hotels. The strategy involves analyzing power load characteristics, proposing a 'No Visitors Day' model, and establishing a cluster control peak-load-shifting system using phase change energy storage. The system aims to reduce peak electricity loads, especially during weekends and holidays, by utilizing the natural conditions of rural houses and the characteristics of air conditioning power loads. The results show a significant reduction in maximum peak load and peak-valley difference, demonstrating the feasibility and effectiveness of the proposed regulation strategy for improving grid stability in rural tourism areas.