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Amira Arasteh

London, United Kingdom
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About Amira
Having started gathering experience at fashion magazines from the age of fifteen, Amira has always had both a passion for writing and the publishing industry. Internships at GQ Style and River Island, both styling, writing and discussing strategies fuelled this interest. The last year was spent working at WIRED and GQ magazines, part of The Conde Nast Publications, as her experience was branched out. Editing the retail page of WIRED UK and also writing online, her love for writing and both her writing about design, innovation etc., as well as her skill set, developed. This, combined with working on WIRED and GQ events, led to a strong network of PR and brand contacts, which she maintains today. In addition to this role, she was also Advertising Assistant for both WIRED and GQ, becoming very familiar with editorial credits for brands and how the editorial and commercial teams of a magazine liaised with one another.

Since leaving WIRED and GQ in April 2018, Amira has embarked upon a freelance venture, writing for publications such as Stylist magazine, Refinery29 and Fashion Beans. She also writes for HERO, Oracle of Time and Discovery. Amira is always looking to expand her repertoire and believes she has both the skills and passion to add to your team, should you need a freelance journalist. Focusing on writing about fashion and lifestyle, Amira is qualified and experienced in writing about fashion, beauty, technology, food, drink, travel, amongst other topics. She is also confident in interviewing high-profile individuals, having spoken with Vivienne Westwood, Poppy Jamie and the co-founders of Revolve.
Languages
English Persian (Farsi) French
Services
Feature Stories Content Writing Corporate Content
+5
Skills
Business Technology Science & Environment
+11
Portfolio

Delicious Dubai: The Best Dishes To Devour When You Next Visit The UAE

20 Apr 2024  |  www.everand.com
The article reviews various dining experiences in Dubai, highlighting restaurants that offer unique and sustainable culinary delights. BOCA, praised for its sustainable dining, runs on renewable energy and features a female-led team. Frying Pan Adventures provides local food tours. Al Ustad Special Kebab is an affordable Persian kebab restaurant. Orfali Bros Bistro, recently voted the best in MENA, is run by three Syrian brothers. Time Out Market offers a range of gourmet street food. Al Khayma Heritage Restaurant allows guests to cook their own food, and Avatara, a vegetarian fine dining restaurant, has earned a Michelin star. The article emphasizes the diversity and quality of Dubai's food scene beyond its glitzy reputation.

Jerk in Jamaica: what is it, why is it so popular and how to cook it at home

18 Mar 2024  |  malaysia.news.yahoo.com
Jerk chicken is a beloved staple of Jamaican cuisine, known for its smoky flavor and unique blend of spices. The cooking technique, which involves marinating and grilling or smoking meat over a fire, originated with the indigenous Arawak and Taíno people and was later adapted by escaped enslaved Africans. Jerk chicken has gained international fame and is often associated with social and cultural traditions in Jamaica. The article explores various establishments in Jamaica known for their jerk dishes, such as Scotchies, Miss Lily's, and Jewel Paradise Cove, and includes personal experiences of the author enjoying jerk cuisine. Chef Dextor Hinds of Jewel Paradise Cove shares insights into the cultural significance and preparation of jerk, and the article concludes with his personal recipe for Jamaican jerk chicken.

5 Festive Things to Do in London on Christmas

18 Dec 2023  |  houseofcoco.net
The article suggests five festive activities to enjoy in London during Christmas, including grabbing a Christmas coffee from Benugo, getting a festive blowout or nail service at Duck and Dry, dining at Sushisamba for a Festive Taste of Samba menu, visiting Hyde Park's Winter Wonderland, and considering a dinner party with Côte's New Year’s Eve menus.

Aesop beauty products are reduced by 25 per cent for Cyber Monday online at Cult Beauty

27 Nov 2023  |  independent.co.uk
Cult Beauty is offering a 25% discount on Aesop products for Cyber Monday, including hand washes, balms, deodorants, and perfumes. Aesop focuses on plant-based ingredients in its products. The article highlights specific deals on Aesop items and mentions a collaboration with French perfumer Barnabé Fillion for the Marrakech intense eau de parfum.

Olaplex products reduced to all-time low in Lookfantastic Cyber Monday sale

27 Nov 2023  |  independent.co.uk
Olaplex products are being offered at significantly reduced prices during the Lookfantastic Cyber Monday sale, with discounts on popular items such as shampoos, conditioners, bonding oil, and dry shampoo. The article endorses the effectiveness of Olaplex's patented bond builder for repairing damaged hair and highlights the lowest-ever prices for most of the products, encouraging readers to take advantage of the sale.

Best Cyber Monday mattress deals 2023: Simba, Emma and more

27 Nov 2023  |  independent.co.uk
The article provides a comprehensive list of the best Cyber Monday mattress deals for 2023, featuring discounts from top sleep brands such as Simba, Emma, and others. It includes detailed descriptions of the mattresses on sale, their original and discounted prices, and the benefits they offer, such as temperature regulation, support, and comfort. The article also provides tips on how to spot great deals and highlights the competitive nature of mattress sellers during the Black Friday and Cyber Monday sales events.

Best fashion deals for Amazon Prime Day 2023: Save on Birkenstocks, JW Pei and more

11 Oct 2023  |  independent.co.uk
Amazon Prime Day 2023 is offering significant discounts on fashion items, including brands like Birkenstock, JW Pei, Levi's, Sloggi, Crocs, Tommy Hilfiger, and Radley London. The sale provides an opportunity for shoppers to purchase a variety of products, from jeans and handbags to sandals and underwear, at reduced prices. The event requires an Amazon Prime membership, which includes additional benefits such as free next-day delivery and Prime Video access. A 30-day free trial is available for new members.

Amazon 25th anniversary: gifts to buy in the retailer’s sale

15 Sep 2023  |  www.independent.co.uk
Amazon celebrates its 25th anniversary in the UK with a sale, offering popular products like Crocs, the 50 Shades of Grey trilogy, and toilet roll. A special offer gives customers £5 off a £25 spend using the code “AMAZONUK25”. John Boumphrey, Amazon's UK Country Manager, reflects on the company's evolution from an online bookseller to a diverse retailer. The article lists several discounted items, including Tefal air fryers, CeraVe cream, Paw Patrol toys, Le Creuset dishes, Inofia mattresses, Waterpik flossers, and BaByliss stylers.

Best restaurants with activities: London’s most fun food spots

03 Sep 2023  |  The Independent
The article highlights London's best restaurants that combine dining with entertainment, featuring Heliot Steakhouse at the Hippodrome Casino, Mama Shelter London Shoreditch with live music and games, Club Wembley for a luxurious experience during events, and Chop Chop for late-night Chinese cuisine. These spots cater to those looking for a fun dining experience beyond just the food.

Artah supplements: We tried the gut health and probiotic supplements

30 Aug 2023  |  independent.co.uk
Artah's digest and debloat blend, a liquid supplement, was found to be an enjoyable and effective way to reduce bloating and cramps, especially when taken before meals. The blend includes organic ingredients such as wild yam and chamomile. The Artah enhanced synbiotic capsules, designed to support the gut microbiome, also showed positive effects on digestion and potentially skin health, although improvements in immunity and mental wellbeing were not explicitly observed.

Delicious Dubai: The best dishes to devour when you next visit the UAE

20 Aug 2023  |  aol.co.uk
The article explores Dubai's diverse food scene beyond its well-known luxury dining options. It highlights several restaurants that offer unique culinary experiences, including BOCA, known for sustainable dining and a women-led team; Frying Pan Adventures, offering local food tours; Al Ustad Special Kebab, a popular Persian kebab restaurant; Orfali Bros Bistro, recently voted the best restaurant in MENA; Time Out Market, a food court with various gourmet options; Al Khayma Heritage Restaurant, where visitors can participate in cooking classes; and Avatara, Dubai's first all-vegetarian fine dining restaurant with a Michelin star. The piece emphasizes the quality and diversity of dishes available in Dubai, from street food to fine dining, and the cultural stories behind them.

Seiko and Jura Launch the New Seiko Astron Watch into Space

20 Jul 2023  |  WIRED UK
Seiko has collaborated with Jura, a luxury watch dealer, to launch the new Seiko Astron watch into space on July 20, coinciding with Space Exploration Day. The watch, which is equipped with an ultra-low energy-consumption GPS module capable of adjusting to 39 different time zones, will ascend into the atmosphere at a rate of 300 meters per minute using a helium-filled balloon. The public can follow the journey online and also participate in a competition to win the Seiko Astron, valued at £1,495, by tracking its descent and being the first to find it after it lands.

Shoppers reckon £14 Next Aura perfume smells just like Thierry Mugler’s Alien but it’s a fifth of the price

29 Feb 2020  |  The Sun
Next's Aura fragrance, priced at £14 for a 100ml bottle, is being compared by shoppers to Thierry Mugler's Alien perfume, which costs significantly more at £80.32 for a 90ml bottle at John Lewis. The similarity in scent has been discussed on the Extreme Couponing & Bargains UK Facebook group, with members expressing positive sentiments towards the affordable Next fragrance. Zoflora's Midnight Bloom has also been likened to Alien, and The Fragrance Shop is currently having a sale on perfumes.

Starbucks has opened its first ever store in Turks and Caicos and it’s PINK

30 Oct 2019  |  The Sun
Starbucks has opened a new pink store in the Grand Turk Cruise Port, Turks and Caicos, marking the company's 82nd market globally and 20th in the Latin America and Caribbean region. The store, a collaboration with Margaritaville, will offer the usual Starbucks menu and features a mural by local artist Maria Camila Bernal Toro. The pink color of the building aligns with the island's aesthetic.

How NHS, police and fire service workers can get up to 60% off supermarket food

30 Oct 2019  |  The Sun
Company Shop Group, a discount retailer, offers up to 60% off on supermarket food for NHS, police, and fire service workers. The chain purchases surplus food from supermarkets and sells it at reduced prices to minimize waste. It operates six stores in the north of England and requires eligible workers to apply for a membership card. The Sun highlighted the discounts through a post by shopper Georgie Smith, who shared her savings experience on social media.

New Elf on the Shelf Sugar Cookie Cereal is Coming to Walmart Soon

29 Oct 2019  |  The Sun
Walmart will launch Elf on the Shelf sugar cookie-flavored cereal, featuring red and green star pieces, mini marshmallows, and edible glitter, available in stores and online from early November at $3.64 for a 12.2 oz portion. The article compares the price to Kellogg's Rice Krispies and mentions the availability of Elf on the Shelf-themed Christmas Cakebites and a Disney advent calendar at Aldi US. Walmart also exclusively sells Hershey's new chocolate bars and pumpkin spiced spam for Halloween.

Aldi US is bringing back its wine advent calendar – with 24 mini bottles of booze

25 Oct 2019  |  The Sun
Aldi US is reintroducing its wine advent calendar, featuring 24 mini bottles from renowned wine regions, priced at $69.99. The calendars will be available from November 6, with a limit of two per customer. Aldi also offers beer, sparkling wine, and cheese advent calendars. The products are targeted at festive season shoppers and will require buyers to be over 21 years of age.

Homebase is selling venus fly trap plants for under £5 to help keep your home bug free

06 Sep 2019  |  The Sun
Homebase is offering Venus flytrap plants for just £5 to help customers keep their homes free from bugs. The plants are available in-store, and customers are advised to act quickly due to the low price. The plants come in a ceramic pot, and it's noted that clay pots are detrimental to their health. The article also mentions IKEA's more expensive Venus flytraps and provides some care tips for the plant.

McDonald’s now does delivery in Chicago and Indiana

04 Sep 2019  |  The Sun
McDonald's has expanded its delivery service to include Chicago and northwestern Indiana, now accessible via delivery to 10,000 locations. DoorDash is the official delivery partner for the new states, following a successful trial in Houston, Texas. The service, first launched in 2017 with Uber Eats, is celebrating the launch with a promotional discount in the Chicago area. The UK is also reacting to McDonald's extended breakfast menu hours and the end of the Signature Collection burgers.

B&M is selling a toilet roll holder with a shelf for your mobile phone

31 Jul 2019  |  The Sun
B&M is offering a toilet roll holder with a built-in shelf for mobile phones, priced at £4. The product, which uses suction cups for wall attachment and has a weight limit of 2kg, was well-received on the Money Saver Online Facebook group. B&M plans to open another 45 stores by next year. Alternatives include a stand-alone holder for £7, a bamboo version on Amazon for £14.90, and a brass and chrome option from Tap Warehouse for £50. B&M also sells light-up wireless speakers and a freezable towel for pets.

Sainsbury’s is giving shoppers a 10p a litre discount on petrol – here’s how to get it

18 Jul 2019  |  The Sun
Sainsbury's is offering a 10p per litre discount on fuel to customers who spend £60 or more on groceries between July 18 and July 23, 2019. The offer is valid for petrol, diesel, or LPG and can be redeemed at one of the supermarket's 306 petrol stations within 14 days, excluding Pay@Pump tills. This follows a similar promotion last month and comes after other supermarkets also reduced fuel prices due to falling wholesale costs.

Pringles now does a new red chilli flavour and you can buy them in Asda

10 Jul 2019  |  The Sun
Pringles has released a new 'Gaming Edition' red chilli flavour, available for a limited time at Asda stores for £1.25, which is the current price for all Pringles flavours due to an Asda Rollback. The new flavour was spotted in the Asda Minworth store in Birmingham and is not yet confirmed to be available online. The article also mentions Co-op's halloumi fries-flavoured crisps and lists Britain's favourite crisps as Doritos, Pringles, and Walkers.

Why you could be getting a bum deal on your toilet paper – and which supermarket offers the best value

10 Jul 2019  |  The Sun
An investigation by The Sun revealed that five out of six major UK supermarkets provide fewer sheets of toilet paper than advertised on their own-brand products. Sainsbury's was the only supermarket that matched the promised count, offering better value than branded toilet roll maker Andrex. Lidl and Aldi were the cheapest but Lidl had fewer sheets than promised. Sheet size also varied among supermarkets, with Aldi and Morrisons offering the largest. Asda claimed to sell the thickest toilet roll, implying less usage. Supermarkets cited industry standards allowing for a plus or minus 5 percent variation in sheet counts.

Krispy Kreme is giving away FREE doughnuts today – here’s how to nab one

07 Jun 2019  |  The Sun
Krispy Kreme is celebrating National Doughnut Day by giving away free Original Glazed doughnuts. Customers can obtain a special barcode from Krispy Kreme's social media or sign up for their newsletter to claim their doughnut in standalone stores across the UK. The offer is valid only for today, June 7, 2019, and is limited to one per person with no purchase necessary.

Homebase slashes price of four-seater garden furniture in half to £60

31 May 2019  |  The Sun
Homebase has reduced the price of its four-seater garden furniture set by half, now selling for £60. The set includes a glass top table, folding chairs, and a parasol made of Quebec steel, but excludes a parasol base. Competitors such as John Lewis and Argos offer similar products at higher prices, with John Lewis' set costing nearly £600 more without a parasol. The sale is part of Homebase's May Mega Deals, available online with standard delivery or in-store, with the offer ending on Tuesday, June 4. Asda and Aldi are also mentioned for their garden furniture offerings.

Aldi is selling a beautiful garden furniture set – and it’s £150 cheaper than John Lewis

23 May 2019  |  The Sun
Aldi is offering a four-piece rattan effect garden furniture set for £199.99, which is £150 cheaper than a similar set sold by John Lewis. The set, available in black or grey, includes a sofa, table, and two chairs, and has sold out online. Customers are advised to check local stores for availability. Aldi has also launched a wooden corner sofa set as part of their summer garden range. Wayfair and Asda are also mentioned as retailers selling similar garden furniture at different price points.

Why you should never spray perfume on your hair -Stylist magazine

What happens to designers after Graduate Fashion Week? - Stylist magazine

How these 5 designers are revolutionising sustainable fashion - Stylist magazine

These hero products will help your hair deal with humidity and hot weather - Stylist magazine

This new cleanser allows adults to say bye to blemishes - Stylist magazine

8 summer shoes to see you through any kind of weather - Stylist magazine

How to make the UK’s most hated fashion items look stylish - Stylist magazine

The best summer sales bargains to shop now - Stylist magazine

Millennial-favourite Revolve has launched in the UK - Stylist magazine

All you need to know about Jackson & Levine x Habitat - Stylist magazine

RIP summer: how to dress in this transitional period - Stylist magazine

9 beauty brands that really live up to the Instagram hype - Stylist magazine

Summertime Essentials: Sun, Sea and Shark Attack?

18 Jul 2018  |  Playbuzz
The article discusses the growing trend of adventure tourism, specifically focusing on the activity of shark cage diving. The author expresses a personal opinion on the matter, stating a clear preference against participating in such extreme activities. The article highlights the popularity of shark cage diving in destinations like South Africa and Mexico, and contrasts it with the author's own fears and reservations about the risks involved. The author also hints at potential dangers and considerations that enthusiasts should be aware of before engaging in such an adrenaline-fueled experience.

Adidas and Parley are saving the oceans – one shoe at a time

09 Jan 2018  |  WIRED UK
Adidas has been collaborating with Parley for the Oceans since 2015 to combat ocean plastic pollution by creating products from recycled materials. Their latest project involves remastering the 90s' EQT Support ADV trainer using recycled fibers from waste plastic. Cyrill Gutsch, the founder of Parley, emphasizes the importance of the creative industries in changing consumer mindsets and sees collaborations with influential brands as a key strategy for promoting environmental sustainability and addressing the issue of plastic as a 'design failure'.

How to future-proof your wellness brand

14 Dec 2017  |  WIRED UK
The article discusses the approach of PRESS juices and its focus on taste and customer satisfaction. The company's founder, Foy, emphasizes the importance of creating a great product before considering profit margins, and the necessity of respecting customers through fair pricing and transparency. Foy also highlights the need to invest in knowledge, development, and talent, mentioning the role of a nutritionist in the team. PRESS keeps up with trends by researching in LA and engaging in focus groups. Additionally, PRESS has launched an online magazine, The Squeeze, to foster trust and interest in the brand. Foy predicts growth in the premium health food and beverage market and a potential future decrease in prices, making health and wellness products more accessible.

The future of fashion is smart

16 Oct 2017  |  WIRED UK
The article discusses the intersection of fashion and technology, focusing on the US technology company XO and its sub-brand Twentyfour15. XO, known for creating LED costumes for the Black Eyed Peas, has launched a streetwear brand that connects an app to its clothing and accessories, allowing users to change the design and color of the fabric. The brand targets Generation Z and aims to make wearable tech fashionable and part of everyday life. The article describes a preview event at London Fashion Week, where the interactive and engaging nature of the brand was showcased. The author notes the lack of surprise among attendees at the event, suggesting a growing acceptance of tech-integrated fashion. The app-connected wearables can also animate to music, enhancing the concert experience.

WIRED Insider talks to Erik Spiekermann: a closer look at the typographer and designer’s collection for Mondaine.

15 Sep 2017  |  WIRED UK
Erik Spiekermann, a renowned designer, shares his journey into the world of design with WIRED Insider. He reminisces about his childhood in a German village, where his fascination with paper and printing began, influenced by his printer neighbors. Spiekermann's early career started with an apprenticeship as a typesetter, which led to him owning a type and printing shop. After a fire destroyed his shop in London, he pivoted to graphic design, utilizing his foundational skills and the simplicity of needing just a pencil. Despite lacking formal qualifications in graphic design, he taught at the London College of Printing, now known as the London College of Communication. His varied experiences before the digital age in a film-setting company also contributed to his expertise. The article provides insights into Spiekermann's background and his advice for aspiring designers.

Being BOLD

16 Aug 2017  |  WIRED UK
The article discusses the upcoming Bread && Butter fashion event in Berlin, highlighting its theme 'BOLD' and the integration of digital innovation. Carsten, a representative of the event, emphasizes the goal of providing a seamless digital experience for visitors, allowing them to purchase products and share content instantly. The event will feature inspirational talks from teams of Nike, Topman, and Vivienne Westwood, who is also the event's ambassador. There will be a special exhibition showcasing Westwood's work. Additionally, sports brands like Adidas, Puma, and Reebok will offer workshops and workout sessions. The future of fashion and its intersection with technology is a key topic, with Zalando potentially exploring wearable tech. The event will include catwalk shows, live music, celebrity events, and food stalls, with most activities live-streamed for those unable to attend. Tickets are available for purchase.

How to 'hack' your voice: the karaoke bar using science to improve your singing

22 Jun 2017  |  WIRED UK
The article discusses the enhancements made by the karaoke chain Lucky Voice at its Islington branch to improve the karaoke experience. Lucky Voice has introduced private pods to eliminate waiting times and has now added a special cocktail that is claimed to enhance vocal chords. For those who prefer not to drink, voice coaching is also available. The lighting in the booths has been tailored to boost confidence, reassurance, and even stimulate sexuality. The company has also upgraded its karaoke technology with touchscreen displays, a vast song library, and the ability to create playlists. Furthermore, there are plans to integrate social media sharing and AR/VR experiences for a more immersive karaoke experience. The cost is £12 per person, which is considered affordable for the enhanced experience.
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