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Heba Hashem

Niagara Falls, Canada
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About Heba
Heba Hashem is a seasoned freelance journalist with over 15 years of experience in the media industry, fluent in both Arabic and English. Based between Dubai, UAE, and Niagara Falls, Canada, she has honed her skills in a variety of sectors, including lifestyle, retail, Islamic finance, and renewable energy. Hashem's work has been featured in prominent publications such as Gulf News, Aston Martin Magazine, Global Citizen, and inflight magazines for Emirates Airlines and Qatar Airways. She has also contributed to Twitter Business, Energy Tracker Asia, and Shawati'.

Hashem's journalistic prowess is evident in her exclusive interviews and analysis pieces, where she has engaged with notable figures like Richard Branson, Suhail Al Mazroui, UAE Minister of Energy; Dato’ Seri Mohamed Nazri bin Abdul Aziz, former Minister of Tourism & Culture in Malaysia; and Sheikha Alyazia bint Nahyan Al Nahyan, ambassador for culture for the Arab League's Educational, Cultural and Scientific Organisation (ALESCO). Her articles often explore the intersection of tradition and modernity, particularly in the context of Ramadan in the UAE, and she has a keen interest in the plant-based food industry and cultural heritage preservation.

Educated with a BA in Communications & Media Studies from Middlesex University and a BA in English-Arabic Translation from Cairo University, Hashem began her career working for a Cairo-based monthly city guide before moving into public relations, where she worked with prestigious clients like the Meydan hospitality group. Her expertise in culture, travel, and the arts, combined with her knowledge of editorial standards and the importance of clear communication and accurate translation, have made her a respected voice in journalism and media. To explore her extensive portfolio, visit www.hebahashem.com.
Languages
Arabic English
Services
Feature Stories Corporate Content Research
+3
Skills
Business Current Affairs Technology
+8
Portfolio

Low-Carbon Hydrogen Projects in the Middle East

04 Apr 2024  |  decarbonfuse.com
The Middle East has seen significant activity in green and blue hydrogen projects, with national strategies, new projects, alliances, and investments announced. The UAE and Saudi Arabia are leading the race to produce low-carbon hydrogen, with several projects underway targeting key export markets. The UAE's Hydrogen Leadership Roadmap aims to establish the country as a competitive hydrogen exporter, with projects like ADNOC's blue ammonia production facility and TAQA-Abu Dhabi Ports' green hydrogen-to-ammonia project. Saudi Arabia has set ambitious clean-hydrogen production targets, with NEOM's green hydrogen-based ammonia production project being a notable development. Oman is also investing in green hydrogen, with projects like Green Energy Oman and OPAZ-ACME's green hydrogen and ammonia project. These initiatives are part of the region's decarbonization drive, which is expected to accelerate with the hosting of COP27 in Egypt and COP28 in the UAE.

Car Rental Firms Hit Brakes on BEVs – for Now

22 Mar 2024  |  www.wardsauto.com
U.S. car rental companies are reducing their battery-electric vehicle (BEV) fleets due to falling resale values, high maintenance costs, and weak customer demand. Sixt USA and Hertz Global Holdings have been particularly affected, with Sixt experiencing a $43.6 million earnings hit and Hertz expecting $245 million in depreciation expenses. The industry faces challenges with BEV infrastructure, such as range anxiety and limited public charging options. Hertz is expanding its charging network, while Avis Budget Group focuses on infrastructure over BEV purchases. High repair costs for BEVs are also a concern, with Hertz selling off 20,000 BEVs and pausing plans to buy 65,000 from Polestar. Future purchases may be driven by EPA's upcoming emissions standards, which suggest a significant increase in electric vehicle sales by 2032.

Islamic tech startups: An ecosystem in the making

04 Mar 2024  |  salaamgateway.com
Islamic tech startups are showing potential for growth, yet face challenges such as limited funding and investor interest. Serial entrepreneur Maruf Yusupov, co-founder of Salam Fund, highlights the need for more funding to support bright minds in the Muslim world. Salam Fund aids early-stage startups and connects them with investors. Success stories include Quran Era, an online Quran platform for kids, and the upcoming launch of Zabihah.com, likened to 'Uber for halal restaurants'. Bitsmedia and Lendo have also secured significant funding. Dr Sayd Farook of Falcon Network and DinarStandard notes the small number of Islamic tech startups and the importance of speaking the language of investors. The DinarStandard report indicates a growing Islamic fintech ecosystem with 375 fintechs serving an unbanked population. The sector's future looks promising despite current obstacles.

A decade's journey: Mapping the Islamic economy & path ahead

03 Jan 2024  |  salaamgateway.com
Over the past decade, the Islamic economy has grown significantly, with consumer spending increasing from $1.62 trillion in 2012 to $2.29 trillion in 2023. This growth is attributed to a young, fast-growing population and the rise of digital entrepreneurship. Key developments include Saudi Arabia's Vision 2030, Dubai Expo, Qatar's FIFA World Cup, and BRICS expansion. The Islamic economy has seen success in various sectors, such as modest fashion with mainstream brands like Nike and Adidas, and digital media with apps like MuslimPro. The Islamic finance sector is supporting clean energy and ESG standards, while social fintech platforms are aiding poverty alleviation. Despite mixed successes in halal food e-commerce, there is strong investment activity, particularly in Islamic fintech startups. The SGIE Report by DinarStandard has become a key reference, helping shape economic strategies and start-up business models. Looking ahead, the Islamic economy is poised to further socio-economic prosperity, with a focus on ethical and sustainable practices in food supply, financial inclusion, and lifestyle sectors.

How halal economy is unlocking the power of frontier technologies

11 Dec 2023  |  Salaam Gateway - Global Islamic Economy Gateway
Frontier technologies such as AI, IoT, and blockchain are increasingly being adopted in the Islamic economy, enhancing sectors like halal food, Islamic banking, and religious services. Companies like OneAgrix are using blockchain to ensure the authenticity and ethical sourcing of halal food, while Islamic banks like ADIB and Maybank Asset Management are leveraging AI for personalized services. Government agencies in the UAE are also investing in technology to provide religious services through 3D holograms and AI-powered devices. These advancements are expected to continue driving the digitalization of Muslim markets.

Gulf nations want to transform deserts into farmlands. Can technology make that happen?

14 Aug 2023  |  fastcompanyme.com
Gulf nations are leveraging agritech to overcome the challenges of desert farming, aiming to strengthen food security. Norwegian company Desert Control's Liquid Natural Clay (LNC) technology transforms sandy soil into fertile land, reducing irrigation needs. The UAE and Saudi Arabia have partnered with Desert Control for LNC distribution. Dubai-based Dake Rechsand's breathable sand technology also conserves water and supports diverse crop growth. The International Crops Research Institute for the Semiarid Tropics (ICRISAT) is collaborating with the UN FAO and Saudi Ministry to enhance dryland crop productivity. Successful wheat cultivation in the UAE and Oman indicates potential for reduced import reliance. These initiatives represent a significant shift towards sustainable agriculture in the Arabian Gulf.

Heatwaves in Europe, China and North America

06 Aug 2023  |  www.climateimpactstracker.com
Extreme heatwaves in July 2023 affected Europe, North America, and China, causing deaths, illnesses, crop damage, and increased wildfires and water stress. Record-breaking temperatures were observed, with China experiencing its highest ever at 52.2°C. Power demand surged, particularly in China, where the State Grid Corporation implemented measures to prevent outages. The elderly and vulnerable populations were at high risk. The World Weather Attribution's analysis attributed the increased frequency and intensity of heatwaves to human-caused climate change. Ahead of COP28, there is pressure on governments to phase out fossil fuels and adopt sustainable cooling solutions.

Consumers in the Middle East are shifting to a plant-based diet. Is the local industry taking note?

19 Jul 2023  |  Fast Company Middle East | The future of tech, business and innovation.
The article discusses the burgeoning plant-based food industry in the Middle East, highlighting the increase in local production of plant-based alternatives. UAE-based Al Islami, Americana's Nabati, and Egypt's Juhayna Food Industries are among the regional companies leading the charge. The article also mentions the establishment of new facilities by IFFCO's Thryve and Switch Foods in the UAE. International companies like Eat Just and Change Foods are also entering the market, with plans to set up local manufacturing facilities. Government support is noted as a significant factor in the industry's growth. The article emphasizes that local production can reduce costs and increase availability of plant-based products. The health benefits of plant-based foods are cited as a major driver of consumer demand in the region, with companies focusing on creating nutritious and appealing products to meet this demand.

Cyclone Biparjoy Reflects Climate Change Impact on Cyclonic Activity

28 Jun 2023  |  www.climateimpactstracker.com
Cyclone Biparjoy struck western India and Karachi, Pakistan in June 2023, causing significant damage and fatalities. Gujarat's coast experienced wind gusts up to 125 km/h, leading to power outages and structural damage. Over 180,000 people were evacuated, but the storm still resulted in deaths and injuries. Studies indicate an increase in the frequency and intensity of cyclones in the Arabian Sea, attributed to warmer sea temperatures and higher ocean heat content, which are indicators of global climate change. Experts from the Indian Institute of Tropical Meteorology and the Andhra Pradesh State Disaster Management Authority highlight the rapid intensification of such storms and the serious threat they pose to coastal populations.

Heat Wave in Vietnam Disrupts Lives and Weighs on Grid

29 May 2023  |  Climate Impacts Tracker Asia
Vietnam experienced a severe heatwave in May 2023, with record temperatures reaching 44.1°C in Thanh Hoa province. The heatwave affected northern and central regions, prompting advisories to stay indoors and altering work schedules. Ho Chi Minh City saw increased hospital admissions for heat-related illnesses and broke power consumption records. The World Weather Attribution linked the heatwave to climate change, stating it was made at least 30 times more likely due to global warming. The United Nations Secretary-General António Guterres called for an end to new fossil fuel projects, emphasizing the need for renewable energy solutions.

The real estate industry in the Middle East has green regulations. So what’s holding it back?

20 Jan 2023  |  fastcompanyme.com
The real estate industry in the Middle East is undergoing a shift towards sustainability, driven by green building regulations introduced by the Gulf Cooperation Council nearly a decade ago. The UAE leads the region with initiatives like the National Building Regulations and Standards, and cities like Abu Dhabi and Dubai have implemented mandatory efficiency standards. Saudi Arabia and Qatar have also made significant strides with their own green-building rating systems, Mostadam and GSAS, respectively. Despite progress, challenges such as cost misperceptions and lack of public awareness hinder the adoption of sustainable buildings. Developers and industry leaders are advocating for a holistic approach to construction, emphasizing the long-term benefits of green buildings, including energy and water savings, and increased asset value. Technology and design innovations like BIM and passive house standards are facilitating the construction of green buildings, but the industry must overcome the financial implications of new solutions to achieve net-zero targets.

Delektia reveals pipeline of 70 frozen halal meals, plans GCC foray

27 Jun 2022  |  salaamgateway.com
Delektia Food, a Dubai-based producer of fully cooked, frozen halal meals, is set to launch over 70 products in the next three years, beginning with expansion into Oman, Kuwait, and Saudi Arabia. The company, founded in 2021, has a current range of 10 Middle Eastern dishes and plans to include other international cuisines. Delektia's growth strategy relies on a strong distributor network, including Emirates Snack Foods and a partnership with Jordan's Medica. A key to their expansion has been obtaining halal certification from the GSO, recognized by the UAE's ESMA, and they are finalizing certification with Saudi Arabia's SFDA. The company emphasizes the health benefits of their meals, long shelf life without preservatives due to blast freezing, and the potential to reduce food waste with portion-controlled meals.

Saudi Arabia’s Neom to promote religious heritage for global tourists

24 May 2022  |  salaamgateway.com
Neom, a planned megacity in Saudi Arabia's northwest, is being developed as part of the Kingdom's Vision 2030 strategy to diversify its economy and attract international tourists. With a $500 billion investment, the city aims to draw 5 million tourists annually by 2030, highlighting its ancient religious heritage and adventure tourism opportunities. Neom's tourism managing director, Andrew McEvoy, emphasized the region's historical significance and natural beauty at the Arabian Travel Market 2022. The city will feature Trojena, a nature-based tourist attraction with a ski slope and other adventure sports, and is expected to open 15 new hotels annually from 2023 to 2025. Neom will operate under Saudi Arabian sovereignty but with special investment regulations, and considerations are being made regarding the availability of alcohol and cultural practices to ensure global competitiveness.

The feasts of Ramadan: the scrumptious iftar dishes in the UAE

28 Apr 2022  |  Food Matters Live
During Ramadan in the UAE, traditional dishes dominate iftar tables, with families preferring home-cooked meals. Mateen's Catering has seen success with its thaal iftar packages featuring Mughlai and Indian cuisine. The Mastercard-CrescentRating report highlights the importance of family meals and traditional food during Ramadan. Al Fanar, known for Emirati dishes, and Zaroob, offering Levantine street food, have adapted their menus for Ramadan. Health-conscious consumers have options too, with Just Vegan and PrepHero providing healthier and plant-based alternatives. Despite new trends, dates remain a staple for breaking the fast. Local dessert shops like Not Just Desserts DXB and Coco Jalila are innovating with new date varieties. The article suggests that businesses offering traditional, healthy, and vegan options will thrive in future Ramadans.

UAE halal fast-food brand ChicKing to open 30 outlets in Canada by 2023

19 Apr 2022  |  salaamgateway.com
ChicKing, a UAE-based halal fast-food chain, is set to open up to 30 new outlets across Canada by 2023, starting with its first ChickQueen branch in Mississauga, Ontario. The company, which offers a diverse menu influenced by various cuisines, is also planning to expand into Africa and Europe. ChicKing has grown to serve over 20,000 customers monthly since its inception in 2000 and has a presence in 27 countries. Despite the challenges of the Covid-19 pandemic, ChicKing adapted by focusing on home delivery services and did not lay off any employees.

New collaborations to tap into luxury and under-30 modest fashion segments

05 Apr 2022  |  salaamgateway.com
Farfetch and Browns are launching a modest fashion collection aimed at the Middle Eastern market, featuring 35 capsule collections with 182 pieces. The collection, which includes women’s, men’s, kids’ wear, and fine jewellery, is set to launch in time for Ramadan and Eid. The global modest fashion industry is valued at $295 billion and is expected to grow to $375 billion by 2025. Modestwist and Boohoo are also tapping into the modest fashion market, with Boohoo launching a line designed by Sameera Mohmed, a winner of a national competition for sustainable fashion design.

Malaysia’s growing plant-based food market attracts global brands and local startups

12 Nov 2021  |  salaamgateway.com
Malaysia is emerging as a key market for plant-based foods, with increased availability in supermarkets, restaurants, and through local startups. International and local brands are introducing meat-free options, targeting various consumer segments. KFC Malaysia's collaboration with Quorn on the Zero-Chicken Burger was discontinued after failing to meet vegan and vegetarian standards. OmniFoods and Next Gen Food are among the companies expanding their plant-based offerings in Malaysia. Nestlé has invested in a plant-based meal facility in Malaysia, and IKEA has introduced a plant-based menu. The market is also supported by local startups like Phuture and Ira Noah, which are innovating with plant-based products. Halal certification is becoming a standard for plant-based protein manufacturers to gain consumer trust in the Muslim-majority country.

How much is your property worth in the UAE?

24 Dec 2020  |  gulfnews.com
Property value in the UAE is influenced by various factors such as location, specifications, and market conditions, with experts advising homeowners to adopt an objective, evidence-based approach to valuation. Methods for estimating selling price include comparing recent transactions of similar properties and considering value-adding factors like views and amenities. Upgrades to properties should be made with a broad market appeal in mind, as personal tastes may not translate to increased value.

Tenants look for value and efficiency

02 Apr 2019  |  gulfnews.com
Arif Mubarak, CEO of Dubai Asset Management, discusses the company's holistic approach to real estate asset management, which includes identifying locations, structuring lease agreements, and operating assets. The company manages a diverse portfolio of communities housing nearly 100,000 people. Tenants prioritize location, price, and amenities, and seek ease of interaction with landlords. Dubai Asset Management has embraced digital services, aligning with Dubai's Paperless Strategy, and offers a fully digital rental experience through the Dubai Now app. The company's communities maintain high occupancy rates and focus on enhancing resident experiences through community events. Future plans include strategic growth and new inventory releases in Dubai Wharf and Manazel Al Khor at Jaddaf waterfront.

Egypt's streetlights go solar

Is coaching the key to world champion business performance?

Why hotels across the Middle East are embracing LED

NOC, IOC Technology Maturity Leaders Pressured By Volatile Market Outlook

13 Jan 2018  |  www.rigzone.com
The article discusses the challenges faced by National Oil Companies (NOCs) and International Oil Companies (IOCs) in adopting cost-effective technologies to enhance production and meet sustainability standards. With oil prices predicted to recover slowly, companies like ADNOC and PDO are developing their own technology qualification processes to address their specific needs. ADNOC is seeking to create a uniform process by collaborating with industry shareholders, while PDO has a stringent procedure focusing on the company's requirements. The article also touches on how companies like Halliburton and BP Group approach technology development and commercialization, emphasizing the importance of mapping customer challenges to business opportunities and considering cost-effective routes to market.

Time is of the essence in Dubai’s smart city strategy

Global Coalition to Launch Fund for Cultural Heritage Preservation

01 Apr 2016  |  Salaam Gateway - Global Islamic Economy Gateway
A coalition of 40 countries will convene in the UAE to launch a $100 million fund for cultural heritage preservation, led by French President Francois Hollande and UAE President Sheikh Khalifa bin Zayed Al Nahyan. The conference, supported by the Louvre Paris, aims to rehabilitate heritage in war-torn countries, with a focus on architecture. Yannick Lintz from the Louvre highlighted the need for both financial and expert resources to combat the destruction and illicit trafficking of cultural artefacts, primarily in the Middle East. The initiative follows the destruction of heritage sites by ISIL and seeks to complement UNESCO's Unite4Heritage campaign, which alone is insufficient to tackle the issue. The conference is a response to the cultural cleansing in conflict zones and aims to create a new global organisation to protect historical collections.
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