Effective hotel copywriting is crucial for engaging potential guests and driving bookings. The article outlines three key steps to improve hotel website copy: focusing on guest needs, mastering tone of voice, and emphasizing benefits over features. Examples include the Cupertino Hotel targeting business travelers with convenience, The Keys Collection hotels using a laid-back tone for beachside getaways, and the Beach Terrace Inn highlighting emotional experiences. The article emphasizes the importance of knowing the audience and crafting messages that resonate with their desires to increase direct bookings.

The article discusses the importance of marketing for freelance writers and provides strategies to enhance their business. It emphasizes that freelance writing is a business that requires marketing to attract clients. The author suggests creating lists of potential clients to define the target market, as advised by marketing mentor Ilise Benun and writer Linda Formichelli. Building an online presence through social media, blogs, and newsletters is crucial for staying top of mind. The article also highlights the value of engaging in local and online communities, using compliments as marketing tools, and not shying away from advertising. Examples include Linda Formichelli's success with direct mail campaigns and Marian Schembari's use of Facebook ads to secure a publishing house gig. The overarching message is to develop a marketing strategy that plays to one's strengths and to actively seek out the desired audience.

Río Lagartos, a hidden gem in the Yucatán Peninsula of Mexico, is celebrated for its vibrant fishing community, colorful architecture, and especially for the thousands of flamingos that nest in the coastal inlet during April. The nearby Playa de las Coloradas is notable for its pink waters, a result of the artemia salina crustacean absorbing pigments from microorganisms. The area is also a protected biosphere with diverse wildlife, including over 350 bird species, mangroves, crocodiles, and corbina fish. Visitors can take tours to see wildlife, float in the high-salinity waters, apply a sulfur-rich clay mask, and even interact with crocodiles. The article also suggests enjoying the local cuisine and provides travel tips for reaching Río Lagartos, which is about a 3-hour drive from major towns on the Riviera Maya and from Merida.

The article discusses the transformation of the carajillo, a traditional Spanish coffee drink, into a trendy after-dinner beverage in Mexico City. The drink, which combines espresso, ice, and Licor 43, has been adapted by the inventive residents of Mexico City, known as Chilangos, and is now a staple in the city's dining scene. The author highlights several establishments in Mexico City that have put their own twist on the carajillo, including Decräb with its shaken version, La Capital with its contemporary setting, Butcher & Sons with a carajillo milkshake, Nueve Nueve located in a cultural center, and La Xampañería for a lively start to the night. Each venue offers a unique experience that complements the rich flavor of the carajillo, making it a must-try for visitors and locals alike.