I assist faculty and organisational leaders at Cork University Business School to publish aspects of their research in media outlets or branded newsletters. Working at the interface between research, industry and public engagement, during the 2018/19 academic year, I helped CUBS faculty reach over 500,000 readers on RTE Brainstorm and The Conversation. As part of my role, I also work with faculty to develop content in the thought leadership space for publication in the Irish Times Business Supplement and The Journal.ie. Before joining UCC Academy, I was Head of Rugby and Deputy Editor at Pundit Arena, where I developed strategies to boost web traffic in such a way that the company would act as a disruptor that would win the attention of sponsors, advertisers and sports marketing brands. I penned a book titled Kerry and the Royal Munster Fusiliers and wrote articles in peer-reviewed journals. One of which, Divided Loyalties: The Effect the Boer War and its Aftermath had on how Irish Nationalists interpreted the Irish Soldier Serving in the British Army was included in the inaugural edition of the British Journal of Military History alongside contributions from some of the biggest names in the field.