Physical retail stores are leveraging technology and unique experiences to compete with the convenience of online shopping. Retailers are focusing on creating brand experiences that connect customers with the brand beyond the immediate shopping experience. Examples include PIRCH's experiential showrooms, Superdry's virtual reality try-ons in Berlin, and Roots' customization opportunities in Toronto. The article highlights the importance of engaging customers through experiences, entertainment, and community, as well as the integration of products within artistic installations to create a memorable retail environment.

Hospital and clinic design is evolving as the importance of good design is recognized for its environmental, staff retention, and patient well-being benefits. Architects like Catherine Zeliotis of Stantec and Shahin Heidari of New Wave Architecture are focusing on principles such as daylight, nature, intuitive navigation, and human scaling to create calming and efficient healthcare environments. Projects like the Maggie's centres, the Shirley Ryan AbilityLab, and the Cancer Centre at Guy's Hospital exemplify these principles, integrating natural elements and patient-friendly features to promote better recovery experiences. The article highlights the shift towards biophilic design and patient-centred facilities that contribute to faster and more comfortable recoveries.

Biophilic design, which incorporates elements like natural light and living plants, is gaining traction in retail environments due to its positive impact on customer behavior and sales. Studies show that such environments can increase dwell time and the perceived value of goods, leading to higher sales. Design consultancy CallisonRTKL and experts like Oliver Heath advocate for the benefits of biophilia, which include improved air quality and customer well-being. Retailers are adopting this approach to appeal to health-conscious consumers, particularly millennials. While some debate the use of artificial plants, the consensus leans towards authentic, natural greenery to foster a sense of wellness and connection to nature.