Stories

Sneaker cleaning business growing at a steady pace in South African township

Johannesburg, South Africa Cultural October 11 @ 7:08pm

In South Africa, especially in the country's townships, sneakers are the uniform du jour but the streets there are covered in dirt. One local started a company cleaning trainers after he grew tired of his mother yelling at him about his muddy footwear. Today he runs what's township's only service from his family home, and has customers from all across Johannesburg, including the more well-heeled suburbs. In an era of automation and an area of high youth unemployment, he is also creating jobs. More than a simple shoe shining service, on any given day it's not uncommon for visitors and the few tourists who go to the township to see shoes - both real and fakes - drying on the roof of his tin shack.
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